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The holiday food drive goes virtual! 
This year, the holidays will be quite different for all of us. As more Montréal families face financial hardships brought on by the COVID-19 pandemic, food insecurity continues to grow. Since March, requests for food assistance have doubled and we are registering about 20 new households per week. These are individuals and families who have never used our food bank before. We serve about 230 households per week, delivering food boxes filled with healthy, nutritious food right to their doorstep. 
Most importantly though, this year we will not be able to rely on our annual holiday food drive to stock our food bank shelves for the months ahead. As most offices are closed and employees are working from home, we cannot count on receiving the same quantities of donated goods. We are thus asking our supporters to help us fill our shelves through our virtual food drive. 
You can now donate to and fundraise for our food drive right from the comfort and safety of home. Financial donations have a greater impact in fighting hunger in the community.

Hello Prénom Nom, We would like to sincerely thank you for donating to our virtual food drive this year. The money raised will allow us to fill our food boxes with healthy, nutritious food. These boxes are delivered to individuals and families in the Southwest and Verdun boroughs who rely on Share the Warmth to help them put food on the table.  &nbsp;
When the health crisis first began, food access and affordability became more challenging for a significant portion of the population. Numerous food services that individuals and families relied on daily were shut down. These included subsidized meals in schools, community markets, meal programs, and so on. We immediately saw an increase in the use of our food bank and in requests for food assistance. Since then, requests for food assistance at Share the Warmth have doubled compared to last year, and we are registering close to 20 new households per week. These are individuals or families who have never used our food bank before. &nbsp;
Your donation will directly contribute to providing food to families facing financial hardships and food insecurity. Our food boxes are filled with fresh fruits and vegetables, dairy products, eggs, fresh bread, and dry and canned goods. Boxes are delivered to members’ homes and we rely on a team of dedicated volunteers to meet the growing demand. &nbsp;
We are truly grateful for your support in these difficult times.&nbsp;
Sincerely,&nbsp;
Stéphanie Taillon, Executive Director, Share the Warmth

 Virtual Holiday Food Drive 2020

La collecte de denrées du temps des Fêtes se fait maintenant en ligne! 
Cette année, le temps des Fêtes risque d’être très différent pour nous tous. De plus en plus de personnes et de familles dans le besoin sont aux prises avec des défis d’insécurité alimentaire sans précédent. Depuis le début de la crise sanitaire en mars, les demandes de dépannage alimentaire ont doublé et nous inscrivons près de 20 nouveaux ménages par semaine. Ce sont des personnes ou des familles qui n’ont jamais utilisé notre service de dépannage auparavant. Nous effectuons environ 230 livraisons de paniers alimentaires par semaine et ces paniers sont livrés directement au domicile de nos membres. 
Mais cette année, nous ne pourrons pas compter sur la collecte annuelle de denrées alimentaires pour approvisionner les étagères de notre banque alimentaire pour les mois à venir. La plupart des entreprises étant fermées et les employés travaillant à domicile, une collecte en nature n’est tout simplement pas possible. Nous vous invitons donc à nous aider à remplir nos étagères d’aliments sains et nutritifs grâce à notre collecte de denrées virtuelle. &nbsp;
Vous pouvez désormais faire don de produits non périssables et d’aliments frais dans le confort et la sécurité de votre domicile. Les dons financiers nous permettent d’avoir un plus grand impact sur notre communauté.

Bonjour Prénom Nom, Nous tenons à vous remercier sincèrement d’avoir fait un don à notre collecte virtuelle annuelle en soutien à la banque alimentaire de Partageons l’espoir. Votre soutien nous permettra de remplir nos boîtes alimentaires de nourriture saine et nutritive. Ces boîtes sont livrées aux personnes et aux familles des arrondissements du Sud-Ouest de Montréal et de Verdun qui comptent sur Partageons l’espoir pour les aider à mettre de la nourriture sur la table.&nbsp;
Lorsque la crise sanitaire a débuté en mars dernier, l’accessibilité à une nourriture saine et fraîche est devenue plus difficile pour une grande partie de la population. De nombreux services de dépannage alimentaire sur lesquels nombreux individus et familles comptaient au quotidien ont été fermés. Ceux-ci comprenaient des repas subventionnés dans les écoles, des marchés et des dîners communautaires. Nous avons rapidement constaté une augmentation de l’utilisation de notre banque alimentaire et des demandes d’aide alimentaire. Depuis le début de la pandémie, les demandes ont doublé par rapport à l’année dernière et nous enregistrons près de 20 nouveaux ménages par semaine. Ce sont des personnes ou des familles qui n’ont jamais utilisé notre service de dépannage auparavant. &nbsp;
Votre don contribuera à fournir de la nourriture saine aux familles vivant avec des difficultés financières. Nos paniers alimentaires sont remplis de fruits et légumes frais, de produits laitiers, d’œufs, de pain frais et autres produits. Les boîtes sont livrées au domicile des membres et nous comptons sur une équipe de bénévoles dévoués pour répondre à la demande croissante. &nbsp;
Nous sommes vraiment reconnaissants de votre soutien en ces temps difficiles.&nbsp;
Bien cordialement,&nbsp;
Stéphanie Taillon, Directrice générale, Partageons l'espoir

Collecte de denrées virtuelle des Fêtes

McGill IT Services Share The Warmth 2020 Virtual Holiday Food Drive 

McGill Services TI Partageons L'Espoir 2020 Collecte Virtuelle du Temps des Fêtes

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Share the Warmth | Partageons l'espoir

### Context Profile for Share the Warmth | Partageons l'espoir

#### 1. Organization Mission & Cause
**Mission:** Share the Warmth (Partageons l'espoir) is dedicated to combating food insecurity and providing essential support to vulnerable populations in Montreal. Their mission revolves around ensuring that every individual has access to food, fostering community solidarity, and promoting social inclusion.

**Cause:** The organization aims to alleviate hunger and improve the quality of life for those in need through various food security programs and initiatives.

#### 2. Type of Activities
- **Food Security Programs:** They operate a food bank that serves thousands of individuals and families, providing essential food supplies.
- **Community Initiatives:** Programs such as "Boîte à Lunch," which teaches young people how to cook healthy meals.
- **Holiday Campaigns:** Annual fundraising events like "Share the Holiday Spirit" to encourage donations and community involvement.
- **Direct Support Services:** Deliveries of food to individuals with reduced mobility and other vulnerable groups.

#### 3. Tone of Voice
- **Friendly and Warm:** The language used is welcoming and supportive, aiming to create a sense of community and belonging.
- **Inspiring and Encouraging:** Communications often highlight the positive impact of donations and community support, motivating individuals to contribute.
- **Casual yet Professional:** While maintaining professionalism, the tone is approachable, making it easy for the audience to connect with the organization.

#### 4. Emoji Usage
- **Frequent Emoji Use:** The organization incorporates emojis in their communications, particularly in fundraising campaigns and social media posts. Commonly used emojis include:
  - 🤗 (hugging face) to convey warmth and community spirit.
  - ❤️ (heart) to express gratitude and love for supporters.
  - 🎉 (party popper) to celebrate events and achievements.
  - 🍎 (apple) and other food-related emojis to emphasize food security initiatives.
  
Emojis are used strategically to enhance emotional engagement and make messages more relatable.

#### 5. Key Facts
- **Founding Information:** The organization was established to address food insecurity in Montreal, although the exact founding year is not specified on the website.
- **Scale:** The organization has a total of 317 forms and has conducted 46 email campaigns, indicating an active engagement strategy.
- **Impact Metrics:**
  - Served 27,300 individuals through their food bank in the last year.
  - Delivered 520 food supplies to individuals with reduced mobility.
  - Engaged 77 young chefs in cooking programs.
  - Supported 975 children regularly accessing the food bank.
- **Volunteer Information:** While specific volunteer metrics are not detailed, the organization likely relies on community volunteers to support its various programs.

#### 6. Writing Guidelines
- **Use a Warm and Inviting Tone:** Keep the language friendly and supportive, emphasizing community and solidarity.
- **Highlight Impact:** Always include metrics or anecdotes that showcase the direct impact of donations and community involvement.
- **Incorporate Emojis:** Use emojis to enhance emotional connection, especially in social media and fundraising communications.
- **Call to Action:** Encourage readers to donate or participate in events, making it clear how their contributions will make a difference.
- **Bilingual Content:** Ensure that communications are available in both French and English, reflecting the organization's commitment to serving a diverse community.

This context profile serves as a comprehensive guide for generating personalized content that aligns with Share the Warmth's mission, values, and communication style.

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