Dear <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name, We thank you from the bottom of our hearts (both human and horse)! Your donation greatly helps our mission.We will now be able to: <ul fr-original-style="" style="box-sizing: inherit;"><li fr-original-style="box-sizing:inherit;" style="box-sizing:inherit;">Continue providing the best care for the Horses of Halifax</li><li fr-original-style="box-sizing:inherit;" style="box-sizing:inherit;">Continue to ensure our riders, horses, volunteers, and staff are safe in lessons&nbsp;</li><li fr-original-style="box-sizing:inherit;" style="box-sizing:inherit;">Ensure our tack and equipment is safe, useable, and comfortable to the horses&nbsp;</li><li fr-original-style="box-sizing:inherit;" style="box-sizing:inherit;">Subsidize riders in our Therapeutic Riding program&nbsp;</li><li fr-original-style="box-sizing:inherit;" style="box-sizing:inherit;">Keep the barn safe, maintained, and clean for horses and humans</li><li fr-original-style="box-sizing:inherit;" style="box-sizing:inherit;">Continue to send horses on routine vacations in the countryside</li></ul>Continue our 89 year legacy of Building Better Lives Through Horses.&nbsp; If you would like to contribute further, contact us to or talk to your friends about our cause! Sincerely,&nbsp;Halifax Lancers&nbsp;

Thank you for participating in No Stirrups November!&nbsp;Lancers, we know the strength of our community. Together, we can reach our goal! &nbsp;

No Stirrups November Ride-a-thon 2025

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Halifax Lancers

### Context Profile for Halifax Lancers

1. **Organization Mission & Cause**:
   - The Halifax Lancers is the only urban non-profit riding school in Canada, founded in 1936. Their mission is to make horses and riding accessible to children and adults in Halifax, aiming to build better lives through horses. They provide therapeutic, junior, and adult riding programs that serve a diverse community of approximately 200 riders aged 8 to 75+, with varying abilities.

2. **Type of Activities**:
   - The organization offers various riding programs, including therapeutic riding. They host events and fundraising campaigns, such as the "No Stirrups November Ride-a-Thon," where riders pledge to ride without stirrups for a month to challenge their skills and raise funds. They also engage in community outreach and strive to keep their programs financially accessible to individuals from different income levels.

3. **Tone of Voice**:
   - The tone of voice on the Halifax Lancers website and communications is friendly, warm, and inspiring. The language is inclusive and supportive, aiming to connect emotionally with the audience. They use phrases like "thank you from the bottom of our hearts" and emphasize community and support for both riders and horses.

4. **Emoji Usage**:
   - The organization uses emojis in their communications, particularly in their thank-you emails. Examples include heart and horse emojis (💕🐴), which enhance the friendly and warm tone of their messages. Emoji usage appears to be moderate and contextually appropriate, adding a personal touch to their communications.

5. **Key Facts**:
   - **Founding Year**: 1936
   - **Scale**: Serves approximately 200 riders.
   - **Horses**: Owns and cares for 29 horses.
   - **Impact Metrics**: Focus on accessibility and community engagement.
   - **Volunteer Info**: Not explicitly detailed on the website, but likely involves community members in various capacities.

6. **Writing Guidelines**:
   - **Style**: Use a friendly and warm tone. Incorporate emotional language that resonates with the audience's feelings towards horses and community support.
   - **Structure**: Keep sentences clear and concise. Use bullet points for lists to enhance readability.
   - **Engagement**: Encourage community involvement and support through direct calls to action, such as pledging for events or donating.
   - **Personalization**: Use recipient names in communications to foster a personal connection, as seen in their thank-you emails.

### Summary
The Halifax Lancers is dedicated to making riding accessible and enriching lives through equine therapy and community engagement. Their friendly and inspiring tone, combined with effective use of emojis, enhances their outreach efforts. Future communications should maintain this approach, emphasizing emotional connections and community involvement.

Why have you generously decided to contribute to our No Stirrups November Ride-A-Thon?

I would like my donation to remain anonymous to the public.

Make this donation in honour or in memory of someone

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