St. Marys Syro-Malabar Catholic Church

### Context Profile for St. Marys Syro-Malabar Catholic Church

#### 1. Organization Mission & Cause
St. Marys Syro-Malabar Catholic Church aims to serve the spiritual and community needs of the Syro-Malabar Catholic community in London, Ontario. Their mission focuses on fostering faith, community, and cultural heritage while providing a welcoming environment for worship and fellowship. The church emphasizes the importance of family, community service, and spiritual growth, reflecting the values of the Syro-Malabar tradition.

#### 2. Type of Activities
The church engages in various activities including:
- **Religious Services:** Regular Mass and special liturgical celebrations.
- **Community Events:** Organizing cultural and religious events such as the Krupabhishekam Bible Convention.
- **Fundraising Campaigns:** Initiatives to support church activities and community outreach.
- **Educational Programs:** Catechism classes and spiritual education for children and adults.
- **Volunteer Opportunities:** Encouraging community members to participate in church activities and outreach programs.

#### 3. Tone of Voice
The tone of voice used by St. Marys Syro-Malabar Catholic Church is:
- **Friendly and Welcoming:** The language is inclusive, inviting community members to participate.
- **Inspiring:** Communications often aim to uplift and encourage spiritual growth.
- **Respectful and Formal:** While friendly, the tone maintains a level of formality appropriate for a religious organization.

#### 4. Emoji Usage
The organization utilizes emojis sparingly in their communications. For example, the use of the cross emoji (✝️) in the subject line of the thank-you email for the Krupabhishekam Bible Convention indicates a friendly and approachable tone while maintaining the religious context. Emoji usage appears to be used primarily in informal communications or promotional materials.

#### 5. Key Facts
- **Founding Information:** The church serves the Syro-Malabar Catholic community in London, Ontario, but specific founding details were not available on the website.
- **Scale:** The church has a total of 21 forms and has conducted 27 email campaigns, indicating active engagement with its community.
- **Impact Metrics:** Specific metrics regarding community impact were not detailed on the website.
- **Volunteer Information:** The church encourages volunteer participation, although specific details about volunteer programs were not highlighted.

#### 6. Writing Guidelines
Based on the existing content patterns observed on the website and in email communications:
- Use a **friendly and welcoming tone** that invites participation and fosters community spirit.
- Maintain a **formal yet approachable style** that reflects the church's values and religious context.
- Incorporate **spiritual and inspirational language** that resonates with the community’s faith.
- Use **clear and concise language** to convey information effectively, especially in event promotions and updates.
- Include emojis judiciously to enhance engagement without detracting from the message's seriousness.

This context profile should guide the creation of personalized and relevant content for St. Marys Syro-Malabar Catholic Church, ensuring alignment with their mission and community values.

$10 per Adult. Free for children aged 5 years or younger

Lenten Retreat - Adult

$10 per student. There will be separate retreat for grade 3-12 on Saturday & Sunday. Free for children aged 5 years or younger

Lenten Retreat : Grade 3 - 12

Free for children aged 5 years or younger

Lenten Retreat (Child 5 years or younger)

<span fr-original-style="font-size:13px;font-family:&quot;Arial&quot;,&quot;sans-serif&quot;;color:#1F1F1F;" style="font-size:13px;font-family:Arial, &quot;sans-serif&quot;;color:rgb(31, 31, 31);box-sizing:inherit">i.<span fr-original-style="font-size:9px;font-family:&quot;Times New Roman&quot;,&quot;serif&quot;;color:#1F1F1F;" style="font-size:9px;font-family:&quot;Times New Roman&quot;, &quot;serif&quot;;color:rgb(31, 31, 31);box-sizing:inherit">    <span fr-original-style="font-size:13px;font-family:&quot;Arial&quot;,&quot;sans-serif&quot;;color:#0C0C0C;" style="font-size:13px;font-family:Arial, &quot;sans-serif&quot;;color:rgb(12, 12, 12);box-sizing:inherit">Regi<span fr-original-style="font-size:13px;font-family:&quot;Arial&quot;,&quot;sans-serif&quot;;color:#343434;" style="font-size:13px;font-family:Arial, &quot;sans-serif&quot;;color:rgb(52, 52, 52);box-sizing:inherit">s<span fr-original-style="font-size:13px;font-family:&quot;Arial&quot;,&quot;sans-serif&quot;;color:#0C0C0C;" style="font-size:13px;font-family:Arial, &quot;sans-serif&quot;;color:rgb(12, 12, 12);box-sizing:inherit">tration required.<span fr-original-style="font-size:13px;font-family:&quot;Arial&quot;,&quot;sans-serif&quot;;color:#0C0C0C;" style="font-size:13px;font-family:Arial, &quot;sans-serif&quot;;color:rgb(12, 12, 12);box-sizing:inherit">ii.<span fr-original-style="font-size:9px;font-family:&quot;Times New Roman&quot;,&quot;serif&quot;;color:#0C0C0C;" style="font-size:9px;font-family:&quot;Times New Roman&quot;, &quot;serif&quot;;color:rgb(12, 12, 12);box-sizing:inherit">  <span fr-original-style="font-size:13px;font-family:&quot;Arial&quot;,&quot;sans-serif&quot;;color:#1F1F1F;" style="font-size:13px;font-family:Arial, &quot;sans-serif&quot;;color:rgb(31, 31, 31);box-sizing:inherit">Schedule<table><tbody><tr><td><span fr-original-style="font-size:13px;font-family:&quot;Arial&quot;,&quot;sans-serif&quot;;color:#0C0C0C;" style="font-size:13px;font-family:Arial, &quot;sans-serif&quot;;color:rgb(12, 12, 12);box-sizing:inherit">Date</td><td><span fr-original-style="font-size:13px;font-family:&quot;Arial&quot;,&quot;sans-serif&quot;;color:#0C0C0C;" style="font-size:13px;font-family:Arial, &quot;sans-serif&quot;;color:rgb(12, 12, 12);box-sizing:inherit">Time</td><td><span fr-original-style="font-size:13px;font-family:&quot;Arial&quot;,&quot;sans-serif&quot;;color:#1F1F1F;" style="font-size:13px;font-family:Arial, &quot;sans-serif&quot;;color:rgb(31, 31, 31);box-sizing:inherit">Venue</td></tr><tr><td><span fr-original-style="font-size:13px;font-family:&quot;Arial&quot;,&quot;sans-serif&quot;;color:#0C0C0C;" style="font-size:13px;font-family:Arial, &quot;sans-serif&quot;;color:rgb(12, 12, 12);box-sizing:inherit">March 1, Friday</td><td><span fr-original-style="font-size:13px;font-family:&quot;Arial&quot;,&quot;sans-serif&quot;;color:#0C0C0C;" style="font-size:13px;font-family:Arial, &quot;sans-serif&quot;;color:rgb(12, 12, 12);box-sizing:inherit">5-9 <span fr-original-style="font-size:14px;font-family:&quot;Times New Roman&quot;,&quot;serif&quot;;color:#0C0C0C;" style="font-size:14px;font-family:&quot;Times New Roman&quot;, &quot;serif&quot;;color:rgb(12, 12, 12);box-sizing:inherit">PM</td><td><span fr-original-style="font-size:13px;font-family:&quot;Arial&quot;,&quot;sans-serif&quot;;color:#1F1F1F;" style="font-size:13px;font-family:Arial, &quot;sans-serif&quot;;color:rgb(31, 31, 31);box-sizing:inherit">Church</td></tr><tr><td><span fr-original-style="font-size:13px;font-family:&quot;Arial&quot;,&quot;sans-serif&quot;;color:#0C0C0C;" style="font-size:13px;font-family:Arial, &quot;sans-serif&quot;;color:rgb(12, 12, 12);box-sizing:inherit">March 2-3, Saturday & Sunday</td><td><span fr-original-style="font-size:13px;font-family:&quot;Arial&quot;,&quot;sans-serif&quot;;color:#1F1F1F;" style="font-size:13px;font-family:Arial, &quot;sans-serif&quot;;color:rgb(31, 31, 31);box-sizing:inherit">9AM-5 <span fr-original-style="font-size:14px;font-family:&quot;Times New Roman&quot;,&quot;serif&quot;;color:#0C0C0C;" style="font-size:14px;font-family:&quot;Times New Roman&quot;, &quot;serif&quot;;color:rgb(12, 12, 12);box-sizing:inherit">PM</td><td>Sir Wilfrid Laurier Secondary School</td></tr></tbody></table> iii. Fees - $10 per person. There will be a separate retreat for grade 3 - 12 on Saturday and Sunday. Free for children aged 5 years and younger.

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Last name, Thank you from the bottom of my heart for registering online. 📭   at March 1 (5PM - 9PM) - Church, 245 King Edward Ave, London. March 2 & 3 (9AM - 5PM) -  Sir Wilfrid Laurier Secondary School, 450 Millbank Dr, London, ON N6C 4W7⌚   On <span contenteditable="false" data-custom-variable="{{date-variable-cd1a8894-d2a0-4b6e-b414-c2693cfb09a2}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Date <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1708807646/a9gnyusvom9qkysnqnxa.jpg" style="width:493px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit" /> Schedule<table><tbody><tr><td>Date</td><td>Time</td><td>Venue</td></tr><tr><td>March 1, Friday</td><td>5PM - 9 PM</td><td>Church, 245 King Edward Ave, London.</td></tr><tr><td>March 2-3, Saturday & Sunday</td><td>9AM - 5 PM</td><td> Sir Wilfrid Laurier Secondary School, 450 Millbank Dr, London, ON N6C 4W7</td></tr></tbody></table> Kind regards. St. Marys Syro Malabar Catholic Churchinfo@stmaryslondon.ca

i.    Registration required.ii.  Schedule<table><tbody><tr><td>Date</td><td>Time</td><td>Venue</td></tr><tr><td>March 1, Friday</td><td>5-9 PM</td><td>Church</td></tr><tr><td>March 2-3, Saturday &amp; Sunday</td><td>9AM-5 PM</td><td>Sir Wilfrid Laurier Secondary School</td></tr></tbody></table> iii. Fees - $10 per person. There will be a separate retreat for grade 3 - 12 on Saturday and Sunday. Free for children aged 5 years and younger.

St. Marys Syro-Malabar Catholic Church

Lenten Retreat

March 1 (4PM - 9PM) - Church

Lenten Retreat - Adult

$10

Lenten Retreat : Grade 3 - 12

$10

Lenten Retreat (Child 5 years or younger)

Free