Big Brothers Big Sisters of Williams Lake

### Context Profile for Big Brothers Big Sisters of Williams Lake

#### 1. Organization Mission & Cause
**Mission:** Big Brothers Big Sisters of Williams Lake is dedicated to providing mentorship and support to youth in the Williams Lake area. Their mission is to create and support one-to-one relationships between adult volunteers (Bigs) and children (Littles) to help them realize their potential and build self-esteem through positive role modeling.

**Cause:** The organization focuses on education and personal development, emphasizing the importance of mentorship in fostering academic success and life skills among youth.

#### 2. Type of Activities
- **Mentorship Programs:** The core activity involves pairing adult volunteers with children for mentorship, guidance, and support.
- **Fundraising Campaigns:** Regular fundraising events, such as the "BIG Christmas Raffle," which includes prizes like flights donated by WestJet.
- **Community Engagement:** They engage with the local community through events that promote awareness of their programs and the importance of mentorship.

#### 3. Tone of Voice
- **Friendly and Approachable:** The language used on the website is warm and inviting, aiming to create a sense of community and support.
- **Inspiring and Positive:** Communications often highlight success stories and the positive impact of mentorship, encouraging potential volunteers and donors to get involved.
- **Informative but Casual:** While providing necessary information, the tone remains accessible, avoiding overly formal language.

#### 4. Emoji Usage
- **Limited Emoji Use:** The website and communications do not prominently feature emojis. The tone remains professional and straightforward, focusing on clear messaging rather than casual or playful elements.

#### 5. Key Facts
- **Founding Information:** Specific founding details are not provided on the website; further research may be needed for historical context.
- **Scale:** The organization has a total of 37 forms and has conducted 5 email campaigns, indicating a structured approach to outreach and engagement.
- **Impact Metrics:** While specific metrics are not detailed on the website, the emphasis on mentorship suggests a focus on measurable outcomes in youth development.
- **Volunteer Information:** The organization actively seeks volunteers to serve as mentors, highlighting the importance of community involvement.

#### 6. Writing Guidelines
- **Maintain a Friendly Tone:** Use approachable language that resonates with community members and potential volunteers.
- **Highlight Impact:** Focus on the positive outcomes of mentorship and the difference it makes in the lives of youth.
- **Be Clear and Concise:** Provide information in a straightforward manner, ensuring that calls to action are easy to understand.
- **Use Inspiring Language:** Incorporate success stories and testimonials to motivate readers to engage with the organization.

This context profile serves as a foundational guide for creating personalized and effective content for Big Brothers Big Sisters of Williams Lake, ensuring alignment with their mission and communication style.

Draw Date: Friday Dec 8th, 2023 
Time: 2:30 pm Final Draw
Winners consent to release of their name by licensee.
BC Gaming Event License #144391

Support & Survive 50/50 Draw

Are you ready to be the Lone Survivor?  Support & Survive ’23 has launched it’s "Holiday Survivor" backwards 50/50 with the final three contestants winning and sharing a pot which could be as high as $7000 worth of Gift Cards from local business. Final draw date on December 8, 2023 @ 2:30 pm , your tickets stubs will be emailed to you. Please follow the link below to find out all about this exciting new 50/50. Challenge your friends, family & coworkers in helping to support the local economy and Big Brothers Big Sisters of Williams Lake.Must be a BC Resident & 19 years or older to purchase a ticket.  License #144391

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Last name, Thank you for supporting programs here at Big Brothers Big SistersYour ticket(s) will be emailed to you ... ⌚️   Daniela Urbina   Executive Assistant   250-398-8391   <a href="mailto:daniela.urbina@bigbrothersbigsisters.ca" style="text-decoration-color:currentcolor;user-select:auto;box-sizing:inherit">daniela.urbina@bigbrothersbigsisters.ca</a>Office Hours 8:30am - 3:30pm Mon-Fri

Are you ready to be the Lone Survivor?  Support &amp; Survive ’23 has launched it’s "Holiday Survivor" backwards 50/50 with the final three contestants winning and sharing a pot which could be as high as $7000 worth of Gift Cards from local business. Final draw date on December 8, 2023 @ 2:30 pm , your tickets stubs will be emailed to you. Please follow the link below to find out all about this exciting new 50/50. Challenge your friends, family &amp; coworkers in helping to support the local economy and Big Brothers Big Sisters of Williams Lake.Must be a BC Resident &amp; 19 years or older to purchase a ticket.  License #144391

Big Brothers Big Sisters of Williams Lake

3rd Annual Holiday Support & Survive

369 Oliver St #200

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Support & Survive 50/50 Draw

CA$20