MERS Marine Education and Research Society

### Context Profile for MERS Marine Education and Research Society

1. **Organization Mission & Cause**:
   - **Mission**: The MERS Marine Education and Research Society is dedicated to marine conservation through education, research, and response efforts. Their primary focus is on the study and protection of marine wildlife, particularly whales, and their habitats.
   - **Cause**: MERS aims to foster a deeper understanding of marine ecosystems and promote sustainable practices to protect these vital resources.

2. **Type of Activities**:
   - **Wildlife Watching Trips**: MERS organizes excursions, such as the "MERS Fundraising Trip 2025 - Port McNeill," where participants can observe marine wildlife, particularly Humpback Whales, while learning about ongoing research efforts.
   - **Educational Programs**: They provide educational resources and experiences aimed at increasing public awareness and understanding of marine life.
   - **Research Initiatives**: MERS conducts scientific research to monitor and protect marine species and their habitats.

3. **Tone of Voice**:
   - The tone of the website and communications is **friendly**, **informative**, and **inspiring**. It aims to engage the audience with a sense of excitement about marine life and conservation efforts. The language is accessible, aiming to connect with a broad audience, from casual participants to serious supporters.

4. **Emoji Usage**:
   - The website and communications do not prominently feature emojis. The tone remains professional and straightforward, focusing on clear communication about events and initiatives without the use of informal symbols.

5. **Key Facts**:
   - **Founding Info**: Specific founding details are not provided on the website, but MERS has established itself as a key player in marine education and research.
   - **Scale**: MERS has a total of 13 forms and 13 email campaigns, indicating an active engagement with their community.
   - **Impact Metrics**: While specific metrics are not detailed, the organization highlights the importance of funds raised for their education and research work.
   - **Volunteer Info**: Information on volunteer opportunities is not explicitly stated, but the organization likely engages volunteers in their events and research activities.

6. **Writing Guidelines**:
   - **Style**: Use a friendly and engaging tone that invites participation and conveys enthusiasm for marine conservation.
   - **Structure**: Keep content clear and organized, using headings and bullet points where appropriate to enhance readability.
   - **Call to Action**: Include strong calls to action that encourage readers to participate in events, donate, or learn more about marine conservation.
   - **Personalization**: Use personalized greetings in communications (e.g., addressing recipients by name) to foster a connection with the audience.

This context profile serves as a foundational guide for creating tailored content that aligns with MERS Marine Education and Research Society's mission, activities, and communication style.

General admission

<span fr-original-style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" style="font-size:11pt;font-family:Arial, sans-serif;color:rgb(0, 0, 0);background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">Celebrate MERS' participation in Episode 7 of Planet Earth III! <span fr-original-style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" style="font-size:11pt;font-family:Arial, sans-serif;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">Join us online on <span fr-original-style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" style="font-size:11pt;font-family:Arial, sans-serif;color:rgb(0, 0, 0);background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">April 21st at 7:30pm<span fr-original-style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" style="font-size:11pt;font-family:Arial, sans-serif;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit"> to get a behind-the-scenes look at our work with the BBC for Planet Earth III and dive deeper into the concepts explored in the MERS segment including trap-feeding, the “Whale Pump”, and the Humpback Comeback.  <span fr-original-style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" style="font-size:11pt;font-family:Arial, sans-serif;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">Along with our main Humpback Researchers, Jackie Hildering and Christie McMillan, we will be <span fr-original-style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" style="font-size:11pt;font-family:Arial, sans-serif;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">joined this evening by special guests, including three of the incredible videographers we worked with: Bertie Gregory, Hayes Baxley and Tavish Campbell. Producer Fredi Devas may also be present - unconfirmed because it will be around 2:00 in his time zone! <span fr-original-style="font-size:11pt;font-family:Arial,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" style="font-size:11pt;font-family:Arial, sans-serif;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">While the event is online, there will be opportunities to ask questions and interactive elements. The event will be held on Zoom and attendance is free, but a donation to MERS’s work is greatly appreciated.

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , Thank you for registering to join us at our "Celebrate MERS and Planet Earth III" event! We're really looking forward to it!  Below are the details to join us on on Zoom: When: Apr 21, 2024 07:30 PM PST Please click the link below to join the webinar: <a href="https://us02web.zoom.us/j/81689724802">https://us02web.zoom.us/j/81689724802</a> Or One tap mobile :    +12042727920,,81689724802# Canada    +14388097799,,81689724802# Canada Or Telephone:    Dial(for higher quality, dial a number based on your current location):    +1 204 272 7920 Canada    +1 438 809 7799 Canada    +1 587 328 1099 Canada    +1 647 374 4685 Canada    +1 647 558 0588 Canada    +1 778 907 2071 Canada    +1 780 666 0144 Canada    +1 386 347 5053 US    +1 507 473 4847 US    +1 564 217 2000 US    +1 646 558 8656 US (New York)    +1 646 931 3860 US    +1 669 444 9171 US    +1 669 900 9128 US (San Jose)    +1 689 278 1000 US    +1 719 359 4580 US    +1 253 205 0468 US    +1 253 215 8782 US (Tacoma)    +1 301 715 8592 US (Washington DC)    +1 305 224 1968 US    +1 309 205 3325 US    +1 312 626 6799 US (Chicago)    +1 346 248 7799 US (Houston)    +1 360 209 5623 US Webinar ID: 816 8972 4802    International numbers available: https://us02web.zoom.us/u/klecl5y4i See you then!

Celebrate MERS' participation in Episode 7 of Planet Earth III! Join us online on April 21st at 7:30pm to get a behind-the-scenes look at our work with the BBC for Planet Earth III and dive deeper into the concepts explored in the MERS segment including trap-feeding, the “Whale Pump”, and the Humpback Comeback.  Along with our main Humpback Researchers, Jackie Hildering and Christie McMillan, we will be joined this evening by special guests, including three of the incredible videographers we worked with: Bertie Gregory, Hayes Baxley and Tavish Campbell. Producer Fredi Devas may also be present - unconfirmed because it will be around 2:00 in his time zone! While the event is online, there will be opportunities to ask questions and interactive elements. The event will be held on Zoom and attendance is free, but a donation to MERS’s work is greatly appreciated.

MERS Marine Education and Research Society

Celebrate MERS and Planet Earth III - Online Event

Add a donation for MERS Marine Education and Research Society

General admission

Free