Canadian Armenian Alumni Association

### Context Profile for Canadian Armenian Alumni Association (CAAA)

#### 1. Organization Mission & Cause
The Canadian Armenian Alumni Association (CAAA) is dedicated to fostering a strong community among Armenian alumni in Canada. Their mission revolves around promoting cultural heritage, community engagement, and the development of future leaders through various programs and activities. They aim to create a supportive network that encourages personal and professional growth while celebrating Armenian culture.

#### 2. Type of Activities
CAAA engages in a variety of activities, including:
- **Community Events:** Regular social gatherings, cultural celebrations, and networking events.
- **Fundraising Campaigns:** Initiatives to support community projects and scholarships.
- **Outdoor Activities:** Events like hikes and nature outings to promote health and wellness.
- **Cultural Programs:** Workshops and seminars that focus on Armenian culture, history, and arts.

#### 3. Tone of Voice
The tone of voice used by CAAA is friendly, inviting, and community-oriented. Their communications often include:
- **Casual Language:** They use approachable language that resonates with a broad audience.
- **Inspiring Messaging:** Content often aims to motivate and connect individuals through shared experiences.
- **Inclusive Expressions:** They emphasize community and togetherness, making their audience feel valued and included.

#### 4. Emoji Usage
CAAA frequently incorporates emojis in their communications, enhancing the friendly and casual tone. Examples include:
- 🌄✨ (for events related to nature and excitement)
- 🚶‍♂️🚶‍♀️ (to depict participation in physical activities)
- 🎉 (to celebrate events)
- 🌲 (to represent nature)
- ❤️ (to convey warmth and community spirit)

Emojis are used moderately, primarily in event promotions and social media posts, to add a visual appeal and engage the audience.

#### 5. Key Facts
- **Founding Information:** Details about the founding year and key milestones were not explicitly found on the website.
- **Scale:** CAAA has conducted 22 total forms and 46 email campaigns, indicating an active engagement with their community.
- **Impact Metrics:** Specific metrics on community impact were not detailed on the website, but the emphasis on community building suggests a focus on qualitative outcomes.
- **Volunteer Information:** Opportunities for volunteering and community involvement are encouraged, although specific details were not highlighted.

#### 6. Writing Guidelines
Based on the existing content patterns observed:
- **Use a Friendly and Inviting Tone:** Write as if speaking to a friend; keep it casual yet respectful.
- **Incorporate Emojis Sparingly:** Use emojis to enhance engagement but avoid overuse to maintain professionalism.
- **Highlight Community and Cultural Elements:** Emphasize the Armenian heritage and community spirit in all communications.
- **Call to Action:** Encourage participation and engagement in events with clear, motivating language.
- **Personalization:** Use personalized greetings and content where possible to foster a sense of belonging.

This context profile serves as a foundational guide for creating tailored content that aligns with the values, mission, and communication style of the Canadian Armenian Alumni Association.

includes kebab barbecue, soft drinks and lots of water games, and parking & beach entry.
Early Ticketing closes on July 2nd

General Admission (age 18 and up)

includes kebab barbecue, soft drinks and lots of water games (closes on July 5th) *depending on availability

Late Bird Admission (age 18 and up)

includes kebab barbecue, soft drinks and lots of water games, and parc entry

Child Admission (17 and under)

<p style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px;color:rgb(15, 14, 91)">Parev <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;box-sizing:inherit;user-select:none;overflow-wrap:anywhere;" style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;box-sizing:inherit;user-select:none;overflow-wrap:anywhere">First name</span> <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Last name</span>,</p><p style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px;color:rgb(15, 14, 91)"><br /></p><p style="color:rgb(15, 14, 91)">Thank you so much for purchasing your ticket(s) for Vardavar! We're thrilled to let you know that your entry tickets will be on their way shortly. As we count down to the big day:</p><p style="color:rgb(15, 14, 91)"><br /></p><p style="color:rgb(15, 14, 91)">⏰ Time: 1:30 PM </p><p style="color:rgb(15, 14, 91)">📅 Date: Sunday, July 7 </p><p style="color:rgb(15, 14, 91)">📍Location: Yamaska National Park - 1780 Bd David Bouchard, Roxton Pond, QC J0S 1Z0 </p><p style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px;color:rgb(15, 14, 91)"><br /></p><p style="color:rgb(15, 14, 91)">Stay tuned for more exciting details. Feel free to reach out to us anytime via our social media channels or directly at board@hay-alum.ca.</p><p style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px;color:rgb(15, 14, 91)"><br /></p><p style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px;color:rgb(15, 14, 91)">Cheers!</p><p style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px;color:rgb(15, 14, 91)"><br /></p><p style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px;color:rgb(15, 14, 91)">CAAA - Canadian Armenian Alumni Association</p><p style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px;color:rgb(15, 14, 91)"><a style="color:inherit;text-decoration:inherit;user-select:auto;box-sizing:inherit">www.hay-alum.ca</a></p><p style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px;color:rgb(15, 14, 91)"><a href="https://www.facebook.com/caaa.hay.alum" style="color:inherit;text-decoration:inherit;user-select:auto;box-sizing:inherit" target="_blank">Follow us on Facebook</a></p><p style="width:100%;margin-top:0px;margin-bottom:0px;color:rgb(15, 14, 91)"><a href="https://www.instagram.com/caaa.hay.alum/" style="color:inherit;text-decoration:inherit;user-select:auto;box-sizing:inherit" target="_blank">Follow us on Instagram</a></p><p style="box-sizing:inherit;width:100%;margin-top:0px;margin-bottom:0px;color:rgb(15, 14, 91)"><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1667771045/auufwdabfftg1blgqjv2.png" style="width:78px;display:block;vertical-align:top;margin:5px auto 5px 0px;text-align:left;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;box-sizing:inherit;user-select:none" /></p>

<div><div><span><span>🌊✨ Join us for the Vardavar event everyone has been waiting for, hosted by the Canadian Armenian Alumni Association (CAAA)! ✨🌊</span></span></div></div><div><div><span><br /></span></div></div><div><div><span><span>This festivity, dating back to pagan times, celebrates Astghik, the goddess of water! In modern days, it’s a fun day for Armenians of all ages to come together and drench each other with water! So join us in celebrating Vardavar together here in Montreal.</span></span></div></div><div><div><span><br /></span></div></div><div><div><span><span>📅 Date: Sunday, July 7 </span></span></div></div><div><div><span><span>⏰ Gathering starts at 1:30 PM </span></span></div></div><div><div><span><span>📍 Location: Beach Parc Yamaska - 1780 Bd David Bouchard, Roxton Pond. QC JOS ΙΖΟ</span></span></div></div><div><div><span><span>💲 Price:</span></span></div></div><div><div><span><span>-Regular ticket: $35 (closes on July 2nd)</span></span></div></div><div><div><span><span>-Late Bird: $50 (closes on July 5th)</span></span></div></div><div><div><span><br /></span></div></div><div><div><span><span>Get ready for an unforgettable day filled with: </span></span></div></div><div><div><span><span>🔥 Armenian-style BBQ (kebab) </span></span></div></div><div><div><span><span>🚤 Exciting water activities </span></span></div></div><div><div><span><span>😊 Quality time and chilling with friends and family</span></span></div></div><div><div><span><br /></span></div></div><div><div><span><span>🎟️ Your ticket includes:</span></span></div></div><div><div><span><span> - Delicious kebab and mezas</span></span></div></div><div><div><span><span> - Park entrance</span></span></div></div><div><div><span><span> - Parking fee (for cars with passengers)</span></span></div></div><div><div><span><span> - Soft non-alcoholic drinks and snacks</span></span></div></div><div><div><span><span> - Access to water activities</span></span></div></div><div><div><span><br /></span></div></div><div><div><span><span>🚗 We understand that not everyone can drive, so if you can carpool with +3 passengers, the parking fee will be reimbursed to you - (your parking ticket is on us)</span></span></div></div><div><div><span><br /></span></div></div><div><div><span><span>👨‍👩‍👧‍👦 This is a family-friendly event, so bring everyone along!</span></span></div></div><div><div><span><br /></span></div></div><div><div><span><span>Feel free to bring your water guns and your favorite alcoholic beverages as long as they are in cans (no glass bottles are allowed on the beach).</span></span></div></div><div><div><span><br /></span></div></div><div><div><span><span>Don’t miss out on this amazing celebration of Vartavar! Get your tickets now and join us for a day of fun and festivities!</span></span></div></div><div><div><span><br /></span></div></div><div><div><span><span>See you there! 🎉</span></span></div></div>

Canadian Armenian Alumni Association

Vardavar YAMASKA

1780 Bd David-Bouchard

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Child Admission (17 and under)

CA$10