Big Brothers Big Sisters of Centre Wellington

### Context Profile for Big Brothers Big Sisters of Centre Wellington

#### 1. Organization Mission & Cause
Big Brothers Big Sisters of Centre Wellington (BBBSCW) is dedicated to creating and supporting one-to-one mentoring relationships that ignite the potential of children and youth in the Centre Wellington area. Their mission is to foster positive relationships that help young people develop the skills and confidence they need to succeed in life. The organization believes in the power of mentorship to create a brighter, more compassionate world for children and youth.

#### 2. Type of Activities
BBBSCW engages in various activities, including:
- **Mentoring Programs:** Pairing adult volunteers (Bigs) with children (Littles) to provide guidance and support.
- **Fundraising Events:** Hosting events like the "Fun Pickleball Tournament" to raise funds for their programs.
- **Community Engagement:** Organizing activities that promote community involvement and awareness about the importance of mentorship.

#### 3. Tone of Voice
The tone of voice used by BBBSCW is:
- **Friendly and Inviting:** The language is warm and welcoming, encouraging community participation.
- **Inspiring:** The content often emphasizes the positive impact of mentorship and the importance of supporting youth.
- **Casual yet Professional:** While maintaining professionalism, the tone is approachable, making it easy for potential volunteers and donors to connect with the organization.

#### 4. Emoji Usage
The organization utilizes emojis in their communications, particularly in event promotions (e.g., 🎉 for celebrations). This usage adds a light-hearted and engaging element to their messaging, making it more relatable and fun for the audience.

#### 5. Key Facts
- **Founding Info:** Specific founding details were not available on the website, but the organization is part of the larger Big Brothers Big Sisters network, which has a long-standing history.
- **Scale:** The organization has a total of 89 forms and has conducted 45 email campaigns, indicating a robust engagement strategy.
- **Impact Metrics:** While specific metrics were not detailed on the website, the emphasis on mentorship suggests a focus on positive outcomes for youth in the community.
- **Volunteer Info:** The organization actively recruits volunteers to serve as mentors, highlighting the importance of community involvement in their mission.

#### 6. Writing Guidelines
- **Use of Personalization:** Incorporate personal touches in communications, such as addressing recipients by name.
- **Engaging Language:** Use an inviting and enthusiastic tone, especially when promoting events or thanking supporters.
- **Clarity and Conciseness:** Ensure that messages are straightforward and easy to understand, avoiding overly complex language.
- **Incorporate Visual Elements:** Utilize emojis and engaging visuals to enhance the appeal of communications, particularly in social media and event promotions.

This context profile serves as a foundational guide for generating personalized and effective content for Big Brothers Big Sisters of Centre Wellington, ensuring alignment with their mission, tone, and audience engagement strategies.

Registration for Bake For Kids Sake, 
hosted by Big Brothers Big Sisters of Centre Wellington

Bake For Kids Sake 

<p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; vertical-align: baseline;"> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; vertical-align: baseline;"> <p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; vertical-align: baseline;">Pull out your measuring cups and put your apron on because Bake
for Kids' Sake is coming on June 13, 2020! This ALL AGES virtual
FUNdraiser is in support of Big Brothers Big Sisters of Centre Wellington
(BBBSCW) and the hundreds of children and youth we serve each year.<p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; vertical-align: baseline;">&nbsp;<p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; vertical-align: baseline;">THE CHALLENGE<p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; vertical-align: baseline;">&nbsp;<p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; vertical-align: baseline;">







<p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; vertical-align: baseline;">To celebrate all of the children and youth who have had their
school year turned upside down, we are challenging you to Bake for Kids' Sake
by baking a graduation themed dessert on June 13, 2020. Your delicious creation
can be made from scratch or you can use a mix.<p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; vertical-align: baseline;"> HOW TO PARTICIPATE&nbsp;<ol start="1" type="1">
 <li class="MsoNormal" style="mso-margin-top-alt:auto;margin-bottom:0in;
 margin-bottom:.0001pt;line-height:normal;mso-list:l0 level1 lfo1;
 tab-stops:list .5in;vertical-align:baseline">Complete
 online registration. Registration fee $25, all entries will receive
 a&nbsp;chance to win $25 gift card</li>
 <li class="MsoNormal" style="mso-margin-top-alt:auto;margin-bottom:0in;
 margin-bottom:.0001pt;line-height:normal;mso-list:l0 level1 lfo1;
 tab-stops:list .5in;vertical-align:baseline">Participate
 on your own or as a family for a&nbsp;chance to win $100&nbsp;in
 one of 3 categories:</li>
 <ol start="1" type="a">
 <li class="MsoNormal" style="mso-margin-top-alt:auto;margin-bottom:0in;
 margin-bottom:.0001pt;line-height:normal;mso-list:l0 level2 lfo1;
 tab-stops:list 1.0in;vertical-align:baseline">Family</li>
 <li class="MsoNormal" style="mso-margin-top-alt:auto;margin-bottom:0in;
 margin-bottom:.0001pt;line-height:normal;mso-list:l0 level2 lfo1;
 tab-stops:list 1.0in;vertical-align:baseline">Youth&nbsp;(11-15)</li>
 <li class="MsoNormal" style="mso-margin-top-alt:auto;margin-bottom:0in;
 margin-bottom:.0001pt;line-height:normal;mso-list:l0 level2 lfo1;
 tab-stops:list 1.0in;vertical-align:baseline">Adult&nbsp; &nbsp;</li>
 </ol>
 <li class="MsoNormal" style="mso-margin-top-alt:auto;margin-bottom:0in;
 margin-bottom:.0001pt;line-height:normal;mso-list:l0 level1 lfo1;
 tab-stops:list .5in;vertical-align:baseline">Fundraise
 by setting up an&nbsp;<a href="https://www.simplyk.io/donation/5e8f3ff6d0450000229f3fe1/lang/en">online giving page</a>&nbsp;and sharing family, friends and
 neighbours to support you through pledges for a chance to win.&nbsp;
 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;</li>
 <ol start="1" type="a">
 <li class="MsoNormal" style="mso-margin-top-alt:auto;margin-bottom:0in;
 margin-bottom:.0001pt;line-height:normal;mso-list:l0 level2 lfo1;
 tab-stops:list 1.0in;vertical-align:baseline">Top Fundraiser prize:&nbsp;&nbsp;KitchenAid 4.5
 quart Stand Mixer Runner sponsored by The McGinn Brothers Big Game&nbsp;
 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
 &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;
 &nbsp;&nbsp;&nbsp; &nbsp;&nbsp;</li>
 <li class="MsoNormal" style="mso-margin-top-alt:auto;margin-bottom:0in;
 margin-bottom:.0001pt;line-height:normal;mso-list:l0 level2 lfo1;
 tab-stops:list 1.0in;vertical-align:baseline">&nbsp;Runner Up: &nbsp;$125 cash prize
 sponsored by Fancy That Cake&nbsp;&nbsp; &nbsp;</li>
 </ol>
 <li class="MsoNormal" style="mso-margin-top-alt:auto;margin-bottom:0in;
 margin-bottom:.0001pt;line-height:normal;mso-list:l0 level1 lfo1;
 tab-stops:list .5in;vertical-align:baseline">On
 June 13, 2020 the baking will begin! You will have until midnight to bake
 a graduation-themed dessert&nbsp;</li>
 <li class="MsoNormal" style="mso-margin-top-alt:auto;margin-bottom:0in;
 margin-bottom:.0001pt;line-height:normal;mso-list:l0 level1 lfo1;
 tab-stops:list .5in;vertical-align:baseline">&nbsp;When you're done baking, submit a
 photo of your creation by:</li>
 <ol start="1" type="a">
 <li class="MsoNormal" style="mso-margin-top-alt:auto;margin-bottom:0in;
 margin-bottom:.0001pt;line-height:normal;mso-list:l0 level2 lfo1;
 tab-stops:list 1.0in;vertical-align:baseline">Posting on social media&nbsp;(Facebook/Instagram)
 tagging @BBBSofCW and using the hashtag #bakeforkidssake&nbsp; AND&nbsp;
 &nbsp; &nbsp; &nbsp;</li>
 <li class="MsoNormal" style="mso-margin-top-alt:auto;margin-bottom:0in;
 margin-bottom:.0001pt;line-height:normal;mso-list:l0 level2 lfo1;
 tab-stops:list 1.0in;vertical-align:baseline">E-mailing entry photo to
 Kelly.legge@bigbrothersbigsisters.ca (all entries must be submitted no
 later than midnight June 13, 2020 to &nbsp;be considered for judging) &nbsp;</li>
 </ol>
 <li class="MsoNormal" style="mso-margin-top-alt:auto;margin-bottom:0in;
 margin-bottom:.0001pt;line-height:normal;mso-list:l0 level1 lfo1;
 tab-stops:list .5in;vertical-align:baseline">Winners will be announced on Monday June 15,
 2020 on Facebook and Instagram</li>
 <li class="MsoNormal" style="mso-margin-top-alt:auto;margin-bottom:0in;
 margin-bottom:.0001pt;line-height:normal;mso-list:l0 level1 lfo1;
 tab-stops:list .5in;vertical-align:baseline">For more information contact Kelly at
 kelly.legge@bigbrothersbigsisters.ca</li>
</ol>&nbsp;<p class="MsoNormal" style="margin-bottom: 0.0001pt; line-height: normal; background-image: initial; background-position: initial; background-size: initial; background-repeat: initial; background-attachment: initial; background-origin: initial; background-clip: initial; vertical-align: baseline;">







THANK YOU TO OUR
SPONSORS:<img src="https://centrewellington.bigbrothersbigsisters.ca/wp-content/uploads/sites/143/2017/08/RobinsonMClogo-2-e1589225686385.png">&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;<img src="https://centrewellington.bigbrothersbigsisters.ca/wp-content/uploads/sites/143/2020/04/granite-homes-logo-e1589289658933.jpg"><img src="https://centrewellington.bigbrothersbigsisters.ca/wp-content/uploads/sites/143/2020/04/Logo-with-new-branding-transparent-bkgd-1-e1589225844275.png">&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;<img src="https://centrewellington.bigbrothersbigsisters.ca/wp-content/uploads/sites/143/2018/12/fancy-that-cake-e1589225909811.jpg"><img src="https://centrewellington.bigbrothersbigsisters.ca/wp-content/uploads/sites/143/2017/08/Zehrs-Market-2017.png"> &nbsp;&nbsp;<img src="https://centrewellington.bigbrothersbigsisters.ca/wp-content/uploads/sites/143/2020/04/Giant-Tiger-Logo.png">&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;&nbsp;<img src="https://centrewellington.bigbrothersbigsisters.ca/wp-content/uploads/sites/143/2017/08/Dr.-McKeown.jpg">&nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp; &nbsp;<img src="https://centrewellington.bigbrothersbigsisters.ca/wp-content/uploads/sites/143/2017/08/Centre-Wellington-Remedys-Rx-2017.jpg"> <img src="https://centrewellington.bigbrothersbigsisters.ca/wp-content/uploads/sites/143/2020/04/Brighten-Up-logo.png">

Hello Prénom Nom, You are officially registered for Bake For Kids' Sake 2020! Don't forget to set up your online give page for a chance to win a cash prize of $125 as Top Fundraiser. To set up page, go&nbsp;<a href="https://www.simplyk.io/donation/5e8f3ff6d0450000229f3fe1/lang/en">here</a>&nbsp;and : <ol style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px;"><ol style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px;"><li dir="ltr" style="box-sizing: border-box; list-style-type: decimal; font-size: 10.5pt; font-family: &quot;Zilla Slab&quot;, serif; color: rgb(74, 74, 74); background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre;">Select “Fundraise”</li><ol style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px;"><li dir="ltr" style="box-sizing: border-box; list-style-type: decimal; font-size: 10.5pt; font-family: &quot;Zilla Slab&quot;, serif; color: rgb(74, 74, 74); background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre;">Family Category - select Create A Team</li><ol style="box-sizing: border-box; margin-top: 0px; margin-bottom: 0px;"><li dir="ltr" style="box-sizing: border-box; list-style-type: decimal; font-size: 10.5pt; font-family: &quot;Zilla Slab&quot;, serif; color: rgb(74, 74, 74); background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre;">Team Captain “Creates Team”&nbsp;</li><li dir="ltr" style="box-sizing: border-box; list-style-type: decimal; font-size: 10.5pt; font-family: &quot;Zilla Slab&quot;, serif; color: rgb(74, 74, 74); background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre;">Family Members can then be added by selecting “Join A Team”</li></ol><li dir="ltr" style="box-sizing: border-box; list-style-type: decimal; font-size: 10.5pt; font-family: &quot;Zilla Slab&quot;, serif; color: rgb(74, 74, 74); background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre;">Youth &amp; Adult Categories - select “Individual Fundraising”</li></ol><li dir="ltr" style="box-sizing: border-box; list-style-type: decimal; font-size: 10.5pt; font-family: &quot;Zilla Slab&quot;, serif; color: rgb(74, 74, 74); background-color: transparent; font-variant-numeric: normal; font-variant-east-asian: normal; vertical-align: baseline; white-space: pre;">Fundraise by sharing your page with friends, family and neighbors to support you through pledges</li></ol></ol> Thank you for supporting what we are doing to celebrate all of the hard work the children and youth of Centre Wellington have put in during this unusual school year. Through your participation in Bake For Kids’ Sake, you are creating connections and sending a message of unity. #BiggerTogether. Now more than ever, children need strong guidance and positive role models to ensure that they become tomorrow’s leaders. Studies show that having a Big Brother or Big Sister fosters the confidence kids need to make better decisions now and for the rest of their lives. Through our programming we will serve close to 300 children. With our growing wait-list, we know we can do more. Because of you, we will!

Pull out your measuring cups and put your apron on because Bake
for Kids' Sake is coming on June 13, 2020! This ALL AGES virtual
FUNdraiser is in support of Big Brothers Big Sisters of Centre Wellington
(BBBSCW) and the hundreds of children and youth we serve each year. THE CHALLENGE 







To celebrate all of the children and youth who have had their
school year turned upside down, we are challenging you to Bake for Kids' Sake
by baking a graduation themed dessert on June 13, 2020. Your delicious creation
can be made from scratch or you can use a mix. HOW TO PARTICIPATE <ol>
 <li>Complete
 online registration. Registration fee $25, all entries will receive
 a chance to win $25 gift card</li>
 <li>Participate
 on your own or as a family for a chance to win $100 in
 one of 3 categories:</li>
 <ol>
 <li>Family</li>
 <li>Youth (11-15)</li>
 <li>Adult   </li>
 </ol>
 <li>Fundraise
 by setting up an <a href="https://www.simplyk.io/donation/5e8f3ff6d0450000229f3fe1/lang/en">online giving page</a> and sharing family, friends and
 neighbours to support you through pledges for a chance to win. 
              </li>
 <ol>
 <li>Top Fundraiser prize:  KitchenAid 4.5
 quart Stand Mixer Runner sponsored by The McGinn Brothers Big Game 
                    
                  
       </li>
 <li> Runner Up:  $125 cash prize
 sponsored by Fancy That Cake    </li>
 </ol>
 <li>On
 June 13, 2020 the baking will begin! You will have until midnight to bake
 a graduation-themed dessert </li>
 <li> When you're done baking, submit a
 photo of your creation by:</li>
 <ol>
 <li>Posting on social media (Facebook/Instagram)
 tagging @BBBSofCW and using the hashtag #bakeforkidssake  AND 
      </li>
 <li>E-mailing entry photo to
 Kelly.legge@bigbrothersbigsisters.ca (all entries must be submitted no
 later than midnight June 13, 2020 to  be considered for judging)  </li>
 </ol>
 <li>Winners will be announced on Monday June 15,
 2020 on Facebook and Instagram</li>
 <li>For more information contact Kelly at
 kelly.legge@bigbrothersbigsisters.ca</li>
</ol> 







THANK YOU TO OUR
SPONSORS:<img src="https://centrewellington.bigbrothersbigsisters.ca/wp-content/uploads/sites/143/2017/08/RobinsonMClogo-2-e1589225686385.png" />                                                                  <img src="https://centrewellington.bigbrothersbigsisters.ca/wp-content/uploads/sites/143/2020/04/granite-homes-logo-e1589289658933.jpg" /><img src="https://centrewellington.bigbrothersbigsisters.ca/wp-content/uploads/sites/143/2020/04/Logo-with-new-branding-transparent-bkgd-1-e1589225844275.png" />                                                                           <img src="https://centrewellington.bigbrothersbigsisters.ca/wp-content/uploads/sites/143/2018/12/fancy-that-cake-e1589225909811.jpg" /><img src="https://centrewellington.bigbrothersbigsisters.ca/wp-content/uploads/sites/143/2017/08/Zehrs-Market-2017.png" />   <img src="https://centrewellington.bigbrothersbigsisters.ca/wp-content/uploads/sites/143/2020/04/Giant-Tiger-Logo.png" />                                                <img src="https://centrewellington.bigbrothersbigsisters.ca/wp-content/uploads/sites/143/2017/08/Dr.-McKeown.jpg" />                       <img src="https://centrewellington.bigbrothersbigsisters.ca/wp-content/uploads/sites/143/2017/08/Centre-Wellington-Remedys-Rx-2017.jpg" /> <img src="https://centrewellington.bigbrothersbigsisters.ca/wp-content/uploads/sites/143/2020/04/Brighten-Up-logo.png" />

Big Brothers Big Sisters of Centre Wellington

Bake For Kids' Sake

900 Tower Street South

Bake For Kids Sake

$25