Big Brothers Big Sisters of Centre Wellington

### Context Profile for Big Brothers Big Sisters of Centre Wellington

#### 1. Organization Mission & Cause
Big Brothers Big Sisters of Centre Wellington (BBBSCW) is dedicated to creating and supporting one-to-one mentoring relationships that ignite the potential of children and youth in the Centre Wellington area. Their mission is to foster positive relationships that help young people develop the skills and confidence they need to succeed in life. The organization believes in the power of mentorship to create a brighter, more compassionate world for children and youth.

#### 2. Type of Activities
BBBSCW engages in various activities, including:
- **Mentoring Programs:** Pairing adult volunteers (Bigs) with children (Littles) to provide guidance and support.
- **Fundraising Events:** Hosting events like the "Fun Pickleball Tournament" to raise funds for their programs.
- **Community Engagement:** Organizing activities that promote community involvement and awareness about the importance of mentorship.

#### 3. Tone of Voice
The tone of voice used by BBBSCW is:
- **Friendly and Inviting:** The language is warm and welcoming, encouraging community participation.
- **Inspiring:** The content often emphasizes the positive impact of mentorship and the importance of supporting youth.
- **Casual yet Professional:** While maintaining professionalism, the tone is approachable, making it easy for potential volunteers and donors to connect with the organization.

#### 4. Emoji Usage
The organization utilizes emojis in their communications, particularly in event promotions (e.g., 🎉 for celebrations). This usage adds a light-hearted and engaging element to their messaging, making it more relatable and fun for the audience.

#### 5. Key Facts
- **Founding Info:** Specific founding details were not available on the website, but the organization is part of the larger Big Brothers Big Sisters network, which has a long-standing history.
- **Scale:** The organization has a total of 89 forms and has conducted 45 email campaigns, indicating a robust engagement strategy.
- **Impact Metrics:** While specific metrics were not detailed on the website, the emphasis on mentorship suggests a focus on positive outcomes for youth in the community.
- **Volunteer Info:** The organization actively recruits volunteers to serve as mentors, highlighting the importance of community involvement in their mission.

#### 6. Writing Guidelines
- **Use of Personalization:** Incorporate personal touches in communications, such as addressing recipients by name.
- **Engaging Language:** Use an inviting and enthusiastic tone, especially when promoting events or thanking supporters.
- **Clarity and Conciseness:** Ensure that messages are straightforward and easy to understand, avoiding overly complex language.
- **Incorporate Visual Elements:** Utilize emojis and engaging visuals to enhance the appeal of communications, particularly in social media and event promotions.

This context profile serves as a foundational guide for generating personalized and effective content for Big Brothers Big Sisters of Centre Wellington, ensuring alignment with their mission, tone, and audience engagement strategies.

Team of 6

<p><div style="margin: 0px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; font-size: 12pt; line-height: inherit; font-family: Calibri, Arial, Helvetica, sans-serif; vertical-align: baseline; color: black;">Thank you for joining us for Survivor Gift Card! All proceeds from this event will go to Big Brothers Big Sisters of Centre Wellington to ensure they continue to provide vital programs and services to local children and youth. <br></div><div style="margin: 0px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; font-size: 12pt; line-height: inherit; font-family: Calibri, Arial, Helvetica, sans-serif; vertical-align: baseline; color: black;"><br></div><div style="margin: 0px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; font-size: 12pt; line-height: inherit; font-family: Calibri, Arial, Helvetica, sans-serif; vertical-align: baseline; color: black;"><b><u>Key Information</u></b>: </div><div style="margin: 0px; padding: 0px; border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-stretch: inherit; font-size: 12pt; line-height: inherit; font-family: Calibri, Arial, Helvetica, sans-serif; vertical-align: baseline; color: black;"><ul><li><b>Deadline to register is November 13th, 2020</b></li><li>Draws will take place on <a href="https://can01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.facebook.com%2Fevents%2F782853499203773%2F%3Factive_tab%3Ddiscussion&amp;data=04%7C01%7Ckelly.legge%40bigbrothersbigsisters.ca%7C9bf8b2263e3c4f1f2bb108d87a9892d3%7C223c5242b02f43fca973958508abb912%7C0%7C0%7C637394143016147687%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&amp;sdata=qZGaZt%2BNO6Zlu6pXYVg0ZrLtQtspMI47DlRdNnfstQI%3D&amp;reserved=0">MEC Facebook page</a></li><li>Draw Dates/Times: November 16th-20th at 9:30, 12:30 and 2:30 of each workday. 25 names will be drawn each time. </li><li>Fees are $20 + 1 $20 gift card /person </li><li>Team Captains to submit payment for team $120</li><li>Gift Cards are  to be dropped off by the team captain by November 13th to Motion Electrical Ltd , 770 Glengarry Cres, Centre Wellington, Mon -Fri 8am-4pm</li></ul><div><p style="font-family: &quot;Times New Roman&quot;; font-size: medium;"><br></p></div><div><img src="https://centrewellington.bigbrothersbigsisters.ca/wp-content/uploads/sites/143/2020/10/Survivor-Gift-Card-Logo.png"><br></div><div style="margin: 0px; padding: 0px; border: 0px; font: inherit; vertical-align: baseline; color: inherit;"><br></div></div></p>

<p>Hello <span class="fr-deletable styled-tag-chip " contenteditable="false" data-custom-variable="{{firstname}}">Prénom</span> <span class="fr-deletable styled-tag-chip " contenteditable="false" data-custom-variable="{{lastname}}">Nom</span>,</p><p><br /></p><p><div><span style="color: rgb(0, 0, 0); font-family: Calibri, Arial, Helvetica, sans-serif; font-size: 16px;"><br></span></div><span style="color: rgb(0, 0, 0); font-family: Calibri, Arial, Helvetica, sans-serif; font-size: 16px;">Thank you for your time and commitment to making this event as easy administratively as possible.&nbsp;</span><div><font color="#000000" face="Calibri, Arial, Helvetica, sans-serif"><span style="font-size: 16px;">Because of you and your team, local children and youth will continue have opportunities for life changing mentoring relationships.</span></font></div><div><font color="#000000" face="Calibri, Arial, Helvetica, sans-serif"><span style="font-size: 16px;">If you have any questions, or require additional information, please do not hesitate to contact Sarah at <b>sarah@motionehc.com</b></span></font></div><div><font color="#000000" face="Calibri, Arial, Helvetica, sans-serif"><span style="font-size: 16px;"><br></span></font></div><div><br></div><div><br><div><span style="color: rgb(0, 0, 0); font-family: Calibri, Arial, Helvetica, sans-serif; font-size: 16px;"><br></span></div><div><br></div></div></p>

<p></p><div>Thank you for joining us for Survivor Gift Card! All proceeds from this event will go to Big Brothers Big Sisters of Centre Wellington to ensure they continue to provide vital programs and services to local children and youth. <br /></div><div><br /></div><div><b><u>Key Information</u></b>: </div><div><ul><li><b>Deadline to register is November 13th, 2020</b></li><li>Draws will take place on <a href="https://can01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.facebook.com%2Fevents%2F782853499203773%2F%3Factive_tab%3Ddiscussion&amp;data=04%7C01%7Ckelly.legge%40bigbrothersbigsisters.ca%7C9bf8b2263e3c4f1f2bb108d87a9892d3%7C223c5242b02f43fca973958508abb912%7C0%7C0%7C637394143016147687%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&amp;sdata=qZGaZt%2BNO6Zlu6pXYVg0ZrLtQtspMI47DlRdNnfstQI%3D&amp;reserved=0">MEC Facebook page</a></li><li>Draw Dates/Times: November 16th-20th at 9:30, 12:30 and 2:30 of each workday. 25 names will be drawn each time. </li><li>Fees are $20 + 1 $20 gift card /person </li><li>Team Captains to submit payment for team $120</li><li>Gift Cards are  to be dropped off by the team captain by November 13th to Motion Electrical Ltd , 770 Glengarry Cres, Centre Wellington, Mon -Fri 8am-4pm</li></ul><div><p><br /></p></div><div><img src="https://centrewellington.bigbrothersbigsisters.ca/wp-content/uploads/sites/143/2020/10/Survivor-Gift-Card-Logo.png" /><br /></div><div><br /></div></div><p></p>

Big Brothers Big Sisters of Centre Wellington

Survivor Gift Card: Presented by Motion Electrical Contracting

770 Glengarry Crescent

Team of 6

$120