UP Alumni Association in British Columbia (UPAABC)

### Context Profile for UP Alumni Association in British Columbia (UPAABC)

#### 1. Organization Mission & Cause
The UP Alumni Association in British Columbia (UPAABC) is dedicated to fostering a strong community among alumni of the University of the Philippines. Their mission is to connect, support, and empower alumni through various programs and initiatives that promote engagement, networking, and collaboration. UPAABC aims to enhance the alumni experience by providing opportunities for professional development, social interaction, and community service, ultimately contributing to the growth and success of its members and the broader community.

#### 2. Type of Activities
- **Events**: UPAABC organizes various events, including the "ALAB: Alumni Linkages and Bonds" orientation for new members, social gatherings, and cultural celebrations.
- **Fundraising Campaigns**: The organization conducts fundraising initiatives to support community projects and alumni activities.
- **Community Programs**: UPAABC engages in community service and outreach programs that benefit both alumni and the local community.
- **Networking Opportunities**: They provide platforms for alumni to connect, share experiences, and collaborate on professional and personal growth.

#### 3. Tone of Voice
The tone of voice used by UPAABC is friendly, welcoming, and community-oriented. The language is inclusive and encourages participation, making it feel personal and engaging. There is an emphasis on warmth and connection, which reflects their commitment to fostering a supportive alumni community.

#### 4. Emoji Usage
UPAABC incorporates emojis in their communications to convey warmth and friendliness. For example, they use a heart emoji (💛) in event descriptions to enhance the welcoming tone. Emoji usage appears to be moderate, primarily used in social media posts and event announcements to create a more engaging and relatable communication style.

#### 5. Key Facts
- **Founding Info**: The specific founding date is not explicitly mentioned on the website, but UPAABC has a long-standing history of serving the alumni community in British Columbia.
- **Scale**: UPAABC has a total of 9 forms and has conducted 8 email campaigns, indicating an active engagement with their members.
- **Impact Metrics**: While specific metrics are not detailed, the organization highlights community involvement and member engagement as key indicators of their impact.
- **Volunteer Info**: UPAABC encourages volunteer participation among its members, particularly in events and community service initiatives.

#### 6. Writing Guidelines
- **Style**: Maintain a friendly and inclusive tone, using language that resonates with the alumni community.
- **Structure**: Use clear and concise sentences, with a focus on community engagement and personal connection.
- **Call to Action**: Encourage participation and involvement in events and initiatives, making it easy for members to understand how they can contribute.
- **Personalization**: Use member names and personal touches where possible to enhance engagement.
- **Visuals**: Incorporate emojis sparingly to maintain a friendly tone without overwhelming the message.

This context profile serves as a comprehensive guide for creating personalized content for UPAABC, ensuring alignment with their mission, values, and communication style.

Your participation is important to us, so please let us know if you have any accessibility needs. Send an email to mcluhanfellow.philippines@gmail.com

General admission

<p style="color:rgb(43, 69, 103);font-family:&quot;YAFcfhwp99E 0&quot;, &quot;_fb_&quot;, &quot;auto&quot;;--cyV3ZQ:18.6666px;--gJPlXQ:1.18;text-transform:none;line-height:22px;margin:0px;width:100%;box-sizing:inherit"><span fr-original-style="color: rgb(43, 69, 103); font-weight: 500; font-style: normal; font-kerning: none; font-family: Arial;" style="color:rgb(43, 69, 103);font-weight:500;font-style:normal;font-kerning:none;font-family:Arial;box-sizing:inherit">Filipino award-winning journalist Pia Ranada<span fr-original-style="color: rgb(43, 69, 103); font-weight: 400; font-style: normal; font-kerning: none; font-family: Arial;" style="color:rgb(43, 69, 103);font-weight:400;font-style:normal;font-kerning:none;font-family:Arial;box-sizing:inherit">, who is also the head of community of online news site <span fr-original-style="color: rgb(43, 69, 103); font-weight: 500; font-style: normal; font-kerning: none; font-family: Arial;" style="color:rgb(43, 69, 103);font-weight:500;font-style:normal;font-kerning:none;font-family:Arial;box-sizing:inherit">Rappler<span fr-original-style="color: rgb(43, 69, 103); font-weight: 400; font-style: normal; font-kerning: none; font-family: Arial;" style="color:rgb(43, 69, 103);font-weight:400;font-style:normal;font-kerning:none;font-family:Arial;box-sizing:inherit">, will be discussing ways to help save journalism through community building. <p style="color:rgb(43, 69, 103);font-family:&quot;YAFcfhwp99E 0&quot;, &quot;_fb_&quot;, &quot;auto&quot;;--cyV3ZQ:18.6666px;--gJPlXQ:1.18;text-transform:none;line-height:22px;margin:0px;width:100%;box-sizing:inherit"> <p style="color:rgb(43, 69, 103);font-family:&quot;YAFcfhwp99E 0&quot;, &quot;_fb_&quot;, &quot;auto&quot;;--cyV3ZQ:18.6666px;--gJPlXQ:1.18;text-transform:none;line-height:22px;margin:0px;width:100%;box-sizing:inherit"><span fr-original-style="color: rgb(43, 69, 103); font-weight: 400; font-style: normal; font-kerning: none; font-family: Arial;" style="color:rgb(43, 69, 103);font-weight:400;font-style:normal;font-kerning:none;font-family:Arial;box-sizing:inherit">Her topic comes at a time when we are witnessing an unprecedented shift in the landscape of media, where the <span fr-original-style="color: rgb(43, 69, 103); font-weight: 500; font-style: normal; font-kerning: none; font-family: Arial;" style="color:rgb(43, 69, 103);font-weight:500;font-style:normal;font-kerning:none;font-family:Arial;box-sizing:inherit">unreliability of big tech<span fr-original-style="color: rgb(43, 69, 103); font-weight: 400; font-style: normal; font-kerning: none; font-family: Arial;" style="color:rgb(43, 69, 103);font-weight:400;font-style:normal;font-kerning:none;font-family:Arial;box-sizing:inherit"> as platforms for news distribution, the <span fr-original-style="color: rgb(43, 69, 103); font-weight: 500; font-style: normal; font-kerning: none; font-family: Arial;" style="color:rgb(43, 69, 103);font-weight:500;font-style:normal;font-kerning:none;font-family:Arial;box-sizing:inherit">increasing polarization of information<span fr-original-style="color: rgb(43, 69, 103); font-weight: 400; font-style: normal; font-kerning: none; font-family: Arial;" style="color:rgb(43, 69, 103);font-weight:400;font-style:normal;font-kerning:none;font-family:Arial;box-sizing:inherit"> and the <span fr-original-style="color: rgb(43, 69, 103); font-weight: 500; font-style: normal; font-kerning: none; font-family: Arial;" style="color:rgb(43, 69, 103);font-weight:500;font-style:normal;font-kerning:none;font-family:Arial;box-sizing:inherit">erosion of trust<span fr-original-style="color: rgb(43, 69, 103); font-weight: 400; font-style: normal; font-kerning: none; font-family: Arial;" style="color:rgb(43, 69, 103);font-weight:400;font-style:normal;font-kerning:none;font-family:Arial;box-sizing:inherit"> in traditional media have led to a crisis, creating the need for <span fr-original-style="color: rgb(43, 69, 103); font-weight: 500; font-style: normal; font-kerning: none;" style="color:rgb(43, 69, 103);font-weight:500;font-style:normal;font-kerning:none;box-sizing:inherit">informed civic engagement.<p style="color:rgb(43, 69, 103);font-family:&quot;YAFcfhwp99E 0&quot;, &quot;_fb_&quot;, &quot;auto&quot;;--cyV3ZQ:18.6666px;--gJPlXQ:1.18;text-transform:none;line-height:22px;margin:0px;width:100%;box-sizing:inherit"> <p style="color:rgb(43, 69, 103);font-family:&quot;YAFcfhwp99E 0&quot;, &quot;_fb_&quot;, &quot;auto&quot;;--cyV3ZQ:18.6666px;--gJPlXQ:1.18;text-transform:none;line-height:22px;margin:0px;width:100%;box-sizing:inherit">Come join us for an engaging discussion on journalism as we explore the evolving landscape of media and storytelling.<span fr-original-style="color: rgb(43, 69, 103); font-weight: 500; font-style: normal; font-kerning: none;" style="color:rgb(43, 69, 103);font-weight:500;font-style:normal;font-kerning:none;box-sizing:inherit">

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , Thank you for registering for our event. Your participation is important to us and we are looking forward to seeing you there! Please share this event widely! Thank you. Sincerely, Nestor Burgos National Union of Journalists of the Philippines - North America

Filipino award-winning journalist Pia Ranada, who is also the head of community of online news site Rappler, will be discussing ways to help save journalism through community building.  Her topic comes at a time when we are witnessing an unprecedented shift in the landscape of media, where the unreliability of big tech as platforms for news distribution, the increasing polarization of information and the erosion of trust in traditional media have led to a crisis, creating the need for informed civic engagement. Come join us for an engaging discussion on journalism as we explore the evolving landscape of media and storytelling.

UP Alumni Association in British Columbia (UPAABC)

Building Community-Centered Journalism in the Age of AI

800 E Broadway

General admission

Free