ALBERTA COUNCIL OF WOMEN'S SHELTERS

### Context Profile for Alberta Council of Women's Shelters (ACWS)

#### 1. Organization Mission & Cause:
The Alberta Council of Women’s Shelters (ACWS) is dedicated to ending violence against women and children in Alberta. Their mission is to support and empower women and children who are experiencing domestic violence by providing resources, advocacy, and support to women's shelters across the province. They aim to create a society where women and children can live free from violence and fear.

#### 2. Type of Activities:
- **Advocacy**: ACWS engages in policy advocacy to influence legislation and public awareness regarding domestic violence.
- **Training & Resources**: They provide training for shelter staff and resources for communities to better support victims of domestic violence.
- **Events**: They host events such as the "Donor Appreciation Patio Mixer" to honor supporters and raise awareness about their cause.
- **Fundraising Campaigns**: Regular fundraising initiatives to support their operations and outreach programs.

#### 3. Tone of Voice:
The tone of voice used by ACWS is **inspiring, supportive, and community-oriented**. They communicate with warmth and gratitude, particularly in donor communications, emphasizing the impact of contributions and fostering a sense of community and shared purpose.

#### 4. Emoji Usage:
The ACWS website and communications do not prominently feature emojis. Their style leans towards a more professional and formal tone, focusing on clear and impactful messaging without the casualness that emojis might convey.

#### 5. Key Facts:
- **Founding Info**: Established to address the needs of women and children affected by domestic violence in Alberta.
- **Scale**: Represents a network of shelters across Alberta, focusing on collaboration and resource sharing.
- **Impact Metrics**: While specific metrics are not detailed on the website, they emphasize the importance of community support and the positive outcomes of their advocacy efforts.
- **Volunteer Info**: Opportunities for volunteering are likely available, but specific details are not highlighted on the website.

#### 6. Writing Guidelines:
- **Clarity and Impact**: Use clear, concise language that conveys the urgency and importance of their mission.
- **Gratitude and Community Focus**: Incorporate expressions of gratitude towards supporters and emphasize community involvement.
- **Inspiring Call-to-Action**: Encourage engagement through inspiring language that motivates readers to take action, whether through donations, volunteering, or attending events.
- **Professional Yet Warm**: Maintain a professional tone while ensuring warmth and approachability in communications.

This context profile serves as a guide for creating personalized and effective content for the Alberta Council of Women's Shelters, ensuring alignment with their mission, values, and communication style.

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<div style="-webkit-user-drag:none;-webkit-tap-highlight-color:transparent;margin:0px;padding:0px;user-select:text;clear:both;cursor:text;overflow:visible;position:relative;direction:ltr;color:rgb(0, 0, 0);font-family:&quot;Segoe UI&quot;, &quot;Segoe UI Web&quot;, Arial, Verdana, sans-serif;font-size:12px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;box-sizing:inherit;line-height:1.5"><p style="-webkit-user-drag:none;-webkit-tap-highlight-color:transparent;margin:16px 0px;padding:0px;user-select:text;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;background-color:transparent;color:windowtext;text-align:center;text-indent:0px;box-sizing:inherit;line-height:1.5"><span fr-original-style="-webkit-user-drag: none; 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-webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;" style="-webkit-user-drag:none;-webkit-tap-highlight-color:transparent;margin:0px;padding:0px;user-select:text;box-sizing:inherit"> 2025<span fr-original-style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;" style="-webkit-user-drag:none;-webkit-tap-highlight-color:transparent;margin:0px;padding:0px;user-select:text;box-sizing:inherit">: The Art of Advocacy<span fr-original-style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;" style="-webkit-user-drag:none;-webkit-tap-highlight-color:transparent;margin:0px;padding:0px;user-select:text;font-size:12pt;line-height:22.0875px;font-family:Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;box-sizing:inherit"> </div><div style="-webkit-user-drag:none;-webkit-tap-highlight-color:transparent;margin:0px;padding:0px;user-select:text;clear:both;cursor:text;overflow:visible;position:relative;direction:ltr;color:rgb(0, 0, 0);font-family:&quot;Segoe UI&quot;, &quot;Segoe UI Web&quot;, Arial, Verdana, sans-serif;font-size:12px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;box-sizing:inherit;line-height:1.5"><p style="-webkit-user-drag:none;-webkit-tap-highlight-color:transparent;margin:16px 0px;padding:0px;user-select:text;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;background-color:transparent;color:windowtext;text-align:left;text-indent:0px;box-sizing:inherit;line-height:1.5"><span fr-original-style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-variant-ligatures: none !important; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;" style="-webkit-user-drag:none;-webkit-tap-highlight-color:transparent;margin:0px;padding:0px;user-select:text;font-size:12pt;line-height:22.0875px;font-family:Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;font-variant-ligatures:none !important;box-sizing:inherit"><span fr-original-style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text;" style="-webkit-user-drag:none;-webkit-tap-highlight-color:transparent;margin:0px;padding:0px;user-select:text;box-sizing:inherit">As ACWS’s signature fundraising event, Gifts of Hope raises crucial funds <span fr-original-style="-webkit-user-drag: none; -webkit-tap-highlight-color: transparent; margin: 0px; padding: 0px; user-select: text; font-size: 12pt; line-height: 22.0875px; font-family: Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;" style="-webkit-user-drag:none;-webkit-tap-highlight-color:transparent;margin:0px;padding:0px;user-select:text;font-size:12pt;line-height:22.0875px;font-family:Aptos, Aptos_EmbeddedFont, Aptos_MSFontService, sans-serif;box-sizing:inherit">that support our programs and services, including training and resources for the shelter sector, advocacy to increase access and support for survivors of gender-based violence, survivor and shelter led research and our violence prevention programming.  </div>

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name ,Thank you for purchasing your ticket(s) to the Gifts of Hope Gala!  Inspired by our location, The Art Gallery of Alberta, we encourage you to wear art—whether that's bold colors, artistic patterns, or accessories. From business casual to formal attire, we can't wait to see how you bring art to life. If you made a donation, watch for a tax receipt directly from ACWS in the coming weeks. Together we are stronger and with your support, we can make a difference for those experiencing gender-based violence in our communities. Warmest regards,<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1734368234/hfllnvcfk3x5cjjdidtf.png" style="width:101px;display:block;vertical-align:top;margin:5px auto 5px 0px;text-align:left;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit" />Chantal CooknellChantal.cooknell@acws.ca

<div><p style="-webkit-user-drag:none;margin:16px 0px;padding:0px;user-select:text;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:center;text-indent:0px;box-sizing:inherit;line-height:1.5">Join us at Gifts of Hope 2025: The Art of Advocacy </div><div><p style="-webkit-user-drag:none;margin:16px 0px;padding:0px;user-select:text;overflow-wrap:break-word;white-space:pre-wrap;font-weight:normal;font-style:normal;vertical-align:baseline;font-kerning:none;text-align:left;text-indent:0px;box-sizing:inherit;line-height:1.5">As ACWS’s signature fundraising event, Gifts of Hope raises crucial funds that support our programs and services, including training and resources for the shelter sector, advocacy to increase access and support for survivors of gender-based violence, survivor and shelter led research and our violence prevention programming.  </div>

ALBERTA COUNCIL OF WOMEN'S SHELTERS

Gifts of Hope 2025

2 Sir Winston Churchill Sq

Early Bird

$150

Regular ticket

$175

Table of 10

$1,500

Join the Wait List

Free

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