theROC Youth Services

### Context Profile for theROC Youth Services

1. **Organization Mission & Cause:**
   - **Mission:** theROC Youth Services is dedicated to empowering youth in Prince Edward County by providing barrier-free access to programs and services that foster personal growth, community engagement, and social development. Their mission emphasizes inclusivity and support for all youth, ensuring that no young person is left behind due to financial constraints.
   - **Cause:** They focus on addressing the needs of local youth, promoting mental health, social skills, and overall well-being through various community-driven initiatives.

2. **Type of Activities:**
   - **Events:** theROC organizes annual events such as the "Empty Bowls Fundraiser," which raises funds to support their youth programs. This event features local restaurants providing meals and handmade pottery bowls, creating a community-centric atmosphere.
   - **Fundraising Campaigns:** The organization runs multiple fundraising campaigns throughout the year, including email campaigns and community events aimed at raising awareness and financial support for their services.
   - **Community Programs:** They offer various programs that cater to the interests and needs of youth, including workshops, mentorship opportunities, and recreational activities.

3. **Tone of Voice:**
   - The tone of the website and communications is **friendly, community-oriented, and supportive**. It conveys warmth and inclusivity, aiming to inspire engagement and participation from the community. The language is straightforward and accessible, making it easy for a diverse audience to connect with their mission.

4. **Emoji Usage:**
   - The organization utilizes emojis sparingly but effectively in their communications, primarily to enhance engagement and convey a friendly tone. For example, they use the location emoji (📍) in email reminders to draw attention to event details. Emoji usage appears to be appropriate and not overdone, maintaining professionalism while adding a touch of warmth.

5. **Key Facts:**
   - **Founding Info:** Specific founding details were not available on the website, but the organization is rooted in community service for youth in Prince Edward County.
   - **Scale:** They have multiple fundraising events and campaigns, indicating an active engagement with the community.
   - **Impact Metrics:** While specific metrics were not detailed, the emphasis on barrier-free programs suggests a significant focus on accessibility and community support.
   - **Volunteer Info:** The website encourages community involvement, suggesting opportunities for volunteering, though specific details were not provided.

6. **Writing Guidelines:**
   - **Style:** Use a friendly and conversational tone, incorporating community-centric language that emphasizes inclusivity and support.
   - **Clarity:** Keep messages clear and concise, avoiding jargon to ensure accessibility for all audiences.
   - **Engagement:** Use direct addresses (e.g., "Dear [First Name]") to personalize communications and foster a connection with the audience.
   - **Emojis:** Use emojis selectively to enhance engagement without overwhelming the message. Opt for relevant emojis that align with the content and tone.
   - **Call to Action:** Always include a clear call to action, encouraging participation in events or support for fundraising efforts.

This context profile serves as a foundational guide for creating tailored content that resonates with theROC Youth Services' mission and engages their community effectively.

The Ye11ow Studio

David Drown Pottery

Hannah Melnyk Makes

Red Apron Pottery

Silver Barn in the County

J.V.D.Niet Studio

Heasman Ceramics

ClayandcrochetbyMK

The Shed Handmade

Ontario Street Pottery

Consecon Ceramics

Summerwell

<p style="font-style:normal;font-variant-caps:normal;font-weight:normal;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);margin:0px;box-sizing:inherit;line-height:1.5">Empty Bowls 2025 - Fill a bowl, fill a need! This annual fundraiser supports theROC Youth Services' vital programs and services for Prince Edward County youth.<p style="font-style:normal;font-variant-caps:normal;font-weight:normal;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);margin:0px;box-sizing:inherit;line-height:1.5"> <p style="font-style:normal;font-variant-caps:normal;font-weight:normal;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);margin:0px;box-sizing:inherit;line-height:1.5">With each $60 ticket purchased, you will receive:<p style="font-style:normal;font-variant-caps:normal;font-weight:normal;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);margin:0px;box-sizing:inherit;line-height:1.5">1) A take-out meal of delicious homemade soup, freshly baked bread and a tasty dessert made by local restaurants!<p style="font-style:normal;font-variant-caps:normal;font-weight:normal;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);margin:0px;box-sizing:inherit;line-height:1.5">2) One handmade Stoneware bowl created by local potters. <p style="font-style:normal;font-variant-caps:normal;font-weight:normal;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);margin:0px;box-sizing:inherit;line-height:1.5"> <p style="font-style:normal;font-variant-caps:normal;font-weight:normal;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);margin:0px;box-sizing:inherit;line-height:1.5">Participating Restaurants & Chefs<p style="font-style:normal;font-variant-caps:normal;font-weight:normal;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);margin:0px;box-sizing:inherit;line-height:1.5">The Acoustic Grill, The Blue Sail Seafood Co., Creekside Cafe, Chef Chris Byrne, Lily's Cafe, Sand and Pearl Oyster Bar, The Beau Bistro, Hartleys Tavern, Gather, PECish, Jackson Fall Country Inn, Flame and Smith, The Royal, JW Farms, Carte, Butter Dream Cakes, Sprigwich, The Agrarian Market, Hanks Lonesome, La Condesa, Quaich & Banter, Coaches Pub, The Lunch Box<p style="font-style:normal;font-variant-caps:normal;font-weight:normal;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);margin:0px;box-sizing:inherit;line-height:1.5"> <p style="font-style:normal;font-variant-caps:normal;font-weight:normal;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);margin:0px;box-sizing:inherit;line-height:1.5">Please be mindful that there will be an automatic 15% donation to Zeffy UNLESS you click "other." If you need support doing this, please refer to the Video on our Empty Bowls Ticket page on our website or contact us at 613-476-1462.<p style="font-style:normal;font-variant-caps:normal;font-weight:normal;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);margin:0px;box-sizing:inherit;line-height:1.5"> <p style="font-style:normal;font-variant-caps:normal;font-weight:normal;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);margin:0px;box-sizing:inherit;line-height:1.5">PICK UP:<p style="font-style:normal;font-variant-caps:normal;font-weight:normal;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);margin:0px;box-sizing:inherit;line-height:1.5">1) All meals & bowls will be available for pickup between 11am - 5pm on May 8th at 299 Main St, Picton.<p style="font-style:normal;font-variant-caps:normal;font-weight:normal;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);margin:0px;box-sizing:inherit;line-height:1.5">2) Contact Hailey at hailey@theroc.ca if you need alternate arrangements for pick-up.<p style="font-style:normal;font-variant-caps:normal;font-weight:normal;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);margin:0px;box-sizing:inherit;line-height:1.5"> <p style="font-style:normal;font-variant-caps:normal;font-weight:normal;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);margin:0px;box-sizing:inherit;line-height:1.5">All net proceeds raised through Empty Bowls go towards supporting youth programming offered by theROC. It’s because of community members like you, that our programs remain barrier-free with no cost for youth to participate.<p style="font-style:normal;font-variant-caps:normal;font-weight:normal;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);margin:0px;box-sizing:inherit;line-height:1.5"> <p style="font-style:normal;font-variant-caps:normal;font-weight:normal;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);margin:0px;box-sizing:inherit;line-height:1.5">If you have an allergy to Gluten, Dairy or are Vegan/Vegetarian, please advise when prompted.

Hi <span data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , Thank you for supporting theROC's vital programs and services. It's because of community members like you, that our programs remain barrier-free with no cost for youth to participate!  We look forward to connecting with you on May 8th! Hailey Claxtonhailey@theroc.ca

<p style="font-style:normal;font-variant-caps:normal;font-weight:normal;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;box-sizing:inherit;line-height:1.5;max-width:100%">Empty Bowls 2025 - Fill a bowl, fill a need! This annual fundraiser supports theROC Youth Services' vital programs and services for Prince Edward County youth.<p style="font-style:normal;font-variant-caps:normal;font-weight:normal;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;box-sizing:inherit;line-height:1.5;max-width:100%"> <p style="font-style:normal;font-variant-caps:normal;font-weight:normal;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;box-sizing:inherit;line-height:1.5;max-width:100%">With each $60 ticket purchased, you will receive:<p style="font-style:normal;font-variant-caps:normal;font-weight:normal;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;box-sizing:inherit;line-height:1.5;max-width:100%">1) A take-out meal of delicious homemade soup, freshly baked bread and a tasty dessert made by local restaurants!<p style="font-style:normal;font-variant-caps:normal;font-weight:normal;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;box-sizing:inherit;line-height:1.5;max-width:100%">2) One handmade Stoneware bowl created by local potters. <p style="font-style:normal;font-variant-caps:normal;font-weight:normal;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;box-sizing:inherit;line-height:1.5;max-width:100%"> <p style="font-style:normal;font-variant-caps:normal;font-weight:normal;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;box-sizing:inherit;line-height:1.5;max-width:100%">Participating Restaurants &amp; Chefs<p style="font-style:normal;font-variant-caps:normal;font-weight:normal;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;box-sizing:inherit;line-height:1.5;max-width:100%">The Acoustic Grill, The Blue Sail Seafood Co., Creekside Cafe, Chef Chris Byrne, Lily's Cafe, Sand and Pearl Oyster Bar, The Beau Bistro, Hartleys Tavern, Gather, PECish, Jackson Fall Country Inn, Flame and Smith, The Royal, JW Farms, Carte, Butter Dream Cakes, Sprigwich, The Agrarian Market, Hanks Lonesome, La Condesa, Quaich &amp; Banter, Coaches Pub, The Lunch Box<p style="font-style:normal;font-variant-caps:normal;font-weight:normal;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;box-sizing:inherit;line-height:1.5;max-width:100%"> <p style="font-style:normal;font-variant-caps:normal;font-weight:normal;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;box-sizing:inherit;line-height:1.5;max-width:100%">Please be mindful that there will be an automatic 15% donation to Zeffy UNLESS you click "other." If you need support doing this, please refer to the Video on our Empty Bowls Ticket page on our website or contact us at 613-476-1462.<p style="font-style:normal;font-variant-caps:normal;font-weight:normal;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;box-sizing:inherit;line-height:1.5;max-width:100%"> <p style="font-style:normal;font-variant-caps:normal;font-weight:normal;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;box-sizing:inherit;line-height:1.5;max-width:100%">PICK UP:<p style="font-style:normal;font-variant-caps:normal;font-weight:normal;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;box-sizing:inherit;line-height:1.5;max-width:100%">1) All meals &amp; bowls will be available for pickup between 11am - 5pm on May 8th at 299 Main St, Picton.<p style="font-style:normal;font-variant-caps:normal;font-weight:normal;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;box-sizing:inherit;line-height:1.5;max-width:100%">2) Contact Hailey at hailey@theroc.ca if you need alternate arrangements for pick-up.<p style="font-style:normal;font-variant-caps:normal;font-weight:normal;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;box-sizing:inherit;line-height:1.5;max-width:100%"> <p style="font-style:normal;font-variant-caps:normal;font-weight:normal;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;box-sizing:inherit;line-height:1.5;max-width:100%">All net proceeds raised through Empty Bowls go towards supporting youth programming offered by theROC. It’s because of community members like you, that our programs remain barrier-free with no cost for youth to participate.<p style="font-style:normal;font-variant-caps:normal;font-weight:normal;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;box-sizing:inherit;line-height:1.5;max-width:100%"> <p style="font-style:normal;font-variant-caps:normal;font-weight:normal;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;margin:0px;box-sizing:inherit;line-height:1.5;max-width:100%">If you have an allergy to Gluten, Dairy or are Vegan/Vegetarian, please advise when prompted.