The Hospice Society of the Columbia Valley

### Context Profile for The Hospice Society of the Columbia Valley

1. **Organization Mission & Cause**:
   - The Hospice Society of the Columbia Valley (HSCV) is dedicated to providing compassionate support for individuals and families facing serious illnesses, caregiving challenges, end-of-life journeys, and grief. Their mission emphasizes helping people maintain independence, stay connected to their communities, and live fully until the end of life. The organization aims to enhance the quality of life for those in need through various supportive services.

2. **Type of Activities**:
   - HSCV engages in a variety of activities, including:
     - **Fundraising Campaigns**: Such as silent auctions (e.g., "Marmot’s Mountain World" by Howard Smith) where proceeds directly support their mission.
     - **Community Programs**: Offering services that include grief support, palliative care, and education on end-of-life issues.
     - **Events**: Hosting events like the Hospice Spring Gala Soirée to raise awareness and funds for their cause.

3. **Tone of Voice**:
   - The tone of HSCV's communications is **friendly**, **supportive**, and **inspiring**. They use language that conveys warmth and compassion, aiming to connect emotionally with their audience. The content is generally accessible and encourages community involvement and support.

4. **Emoji Usage**:
   - The website and email communications do not prominently feature emojis. The language is straightforward and professional, focusing on clarity and emotional resonance rather than playful or casual elements.

5. **Key Facts**:
   - **Founding Information**: Specific founding details were not available on the website.
   - **Scale**: The organization has conducted 64 email campaigns and has a total of 24 forms for various activities.
   - **Impact Metrics**: While specific metrics were not detailed, the organization emphasizes the direct impact of donations on individuals and families facing serious illnesses.
   - **Volunteer Information**: The website encourages community involvement, although specific volunteer opportunities were not detailed.

6. **Writing Guidelines**:
   - **Style**: Use a warm, compassionate tone that reflects the supportive nature of the organization. Avoid overly formal language; instead, aim for a conversational style that invites engagement.
   - **Structure**: Keep sentences clear and concise. Use paragraphs to break up content for readability.
   - **Call to Action**: Clearly articulate how readers can support the organization, whether through donations, participation in events, or volunteering.
   - **Emotional Appeal**: Incorporate stories or testimonials that highlight the impact of HSCV’s services on individuals and families to foster connection and empathy.

This context profile serves as a foundational guide for creating personalized content that aligns with the Hospice Society of the Columbia Valley's mission, activities, and communication style.

Adult

Child

<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">June 22, 2025<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">Walk in Memory &hearts; Walk in Support<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">This family event will once again be held at the magnificent SRL K2 Ranch, with thanks to the generosity of ranch owners Barb and Bob Shaunessy.<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;"> <p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">Choose from two hikes based on your interest and ability.<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">Pack a picnic lunch. Bring your own water bottle.<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">Friendly dogs on leash are welcome.<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;"> <p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">Directions to K2 Ranch on Westside Road: From Invermere: at the intersection of 13th St &amp; 13th Ave (JA Laird School) turn south on 13th Ave. Drive 12.3 km then turn in at the sign.<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">From Fairmont: drive south on Hwy 93/95, then north on Westside Rd for 13.3 km. Turn in at the sign.<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;"> <p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">SCHEDULE:<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;"> <p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">9:00 am &nbsp; Registration &amp; Check-in 10:00 am Tour of Historic Barn 10:30 am &nbsp;Hike &amp; Walk Starts<h4 fr-original-style="" style="width: 100%; box-sizing: inherit;">REGISTRATION:&nbsp;</h4>$30 Adults$5 Children (12 and under) EVENT LOCATION:SRL K-2 Ranch, Westside Road <p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;box-sizing:inherit;-webkit-user-select:none;" style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;box-sizing:inherit;-webkit-user-select:none;">Pr&eacute;nom <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;box-sizing:inherit;-webkit-user-select:none;" style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;box-sizing:inherit;-webkit-user-select:none;">Nom, Thank you for registering as a participant in our 2025 Hike &amp; Walk for Hospice on June 22nd. To confirm your registration we require all participants to complete our Waiver -<a fr-original-style="color:inherit;text-decoration:inherit;user-select:auto;box-sizing:inherit;" href="https://hospicesocietycv.com/wp-content/uploads/2025/05/waiver-for-hike-2025.docx" rel="noopener noreferrer" style="color: inherit; text-decoration: inherit; user-select: auto; box-sizing: inherit;" target="_blank">&nbsp;download here</a> - and either email the completed form to <a fr-original-style="color:inherit;text-decoration:inherit;user-select:auto;box-sizing:inherit;" href="mailto:office@hospicesocietycv.com" style="color: inherit; text-decoration: inherit; user-select: auto; box-sizing: inherit;">office@hospicesocietycv.com</a> or print a copy to bring with you. We look forward to seeing you at the beautiful K2 Ranch! Michele Neider<ul fr-original-style="" style="box-sizing: inherit;"><li fr-original-style="box-sizing:inherit;" style="box-sizing:inherit;"><a fr-original-style="color:inherit;text-decoration:inherit;user-select:auto;box-sizing:inherit;" href="https://www.zeffy.com/en-CA/donation-form/5fefc5a4-525d-40ff-a045-7c24ba28dbea" rel="noopener noreferrer" style="color: inherit; text-decoration: inherit; user-select: auto; box-sizing: inherit;" target="_blank">Would you like to make a donation?</a></li><li fr-original-style="box-sizing:inherit;" style="box-sizing:inherit;"><a fr-original-style="color:inherit;text-decoration:inherit;user-select:auto;box-sizing:inherit;" href="https://www.zeffy.com/en-CA/donation-form/1b0e4604-0c8a-45f7-8c59-8c7cd6e99e35" rel="noopener noreferrer" style="color: inherit; text-decoration: inherit; user-select: auto; box-sizing: inherit;" target="_blank">Would you like to make a donation In memory of?</a></li><li fr-original-style="box-sizing:inherit;" style="box-sizing:inherit;"><a fr-original-style="color:inherit;text-decoration:inherit;user-select:auto;box-sizing:inherit;" href="https://hospicesocietycv.com/get-involved/become-a-member/" style="color: inherit; text-decoration: inherit; user-select: auto; box-sizing: inherit;" target="_blank">Would you like to be a member?</a></li></ul>

June 22, 2025Walk in Memory ♥ Walk in SupportThis family event will once again be held at the magnificent SRL K2 Ranch, with thanks to the generosity of ranch owners Barb and Bob Shaunessy. Choose from two hikes based on your interest and ability.Pack a picnic lunch. Bring your own water bottle.Friendly dogs on leash are welcome. Directions to K2 Ranch on Westside Road: From Invermere: at the intersection of 13th St &amp; 13th Ave (JA Laird School) turn south on 13th Ave. Drive 12.3 km then turn in at the sign.From Fairmont: drive south on Hwy 93/95, then north on Westside Rd for 13.3 km. Turn in at the sign. SCHEDULE: 9:00 am   Registration &amp; Check-in 10:00 am Tour of Historic Barn 10:30 am  Hike &amp; Walk StartsREGISTRATION: $30 Adults$5 Children (12 and under) EVENT LOCATION:SRL K-2 Ranch, Westside Road

The Hospice Society of the Columbia Valley

2025 Hike & Walk for Hospice

K2 Ranch Westside Rd

Adult

$30

Child

$5

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