Shea-Lynn's Butterfly Effect

### Context Profile for Shea-Lynn's Butterfly Effect

1. **Organization Mission & Cause**:
   - **Mission**: Shea-Lynn's Butterfly Effect (SBE) is dedicated to promoting seat belt safety education and awareness, aiming to create a culture of safety that saves lives. The organization was founded in memory of Shea-Lynn, who tragically lost her life in a car accident due to the absence of a seat belt.
   - **Cause**: The organization seeks to honor Shea-Lynn's legacy by educating communities about the importance of seat belt use and providing resources to support safer driving practices.

2. **Type of Activities**:
   - **Events**: SBE hosts fundraising events such as the "Buckle Up Benefit," which combines entertainment with fundraising efforts to support their mission. This event features activities like a charcuterie board dinner, live music, and a silent auction.
   - **Fundraising Campaigns**: The organization utilizes platforms like Zeffy for ticket sales to ensure that 100% of proceeds go towards their initiatives. They also encourage donations and contributions to silent auctions to further their cause.
   - **Community Programs**: SBE focuses on outreach and education within communities to raise awareness about seat belt safety.

3. **Tone of Voice**:
   - The tone of SBE's communications is **friendly**, **inspiring**, and **community-oriented**. The language is accessible and engaging, aiming to connect with supporters on a personal level while conveying the seriousness of their mission.
   - The website and campaign materials use phrases that evoke a sense of community and shared purpose, such as "building a safer tomorrow" and "together, we can save lives."

4. **Emoji Usage**:
   - The organization incorporates emojis in their communications to enhance engagement and convey a friendly tone. Common emojis used include:
     - 🍽 (for food-related activities)
     - 🎶 (for music events)
     - 🛍 (for auction-related content)
     - 🤠 (to reflect a fun, themed atmosphere)
     - ✨ (to highlight special features)
   - Emojis are used strategically in event promotions to add visual interest and emotional appeal.

5. **Key Facts**:
   - **Founding Info**: Shea-Lynn's Butterfly Effect was established in memory of Shea-Lynn, who died in a car accident due to not wearing a seat belt.
   - **Scale**: The organization has conducted multiple fundraising campaigns and events, including at least six forms and two email campaigns.
   - **Impact Metrics**: Specific metrics on lives saved or communities reached are not detailed on the website, but the organization emphasizes the importance of each ticket sold and donation made in contributing to their mission.
   - **Volunteer Info**: While specific volunteer information is not provided, the organization likely relies on community involvement for events and outreach.

6. **Writing Guidelines**:
   - **Style**: Use a conversational and friendly tone that resonates with community members. Avoid overly formal language; instead, opt for approachable and relatable expressions.
   - **Content Structure**: Use clear headings and bullet points for easy readability. Incorporate engaging visuals, such as emojis, to enhance the emotional connection.
   - **Call to Action**: Always include a strong call to action, encouraging readers to participate in events, donate, or share the message of seat belt safety.
   - **Personal Touch**: Personalize communications when possible, addressing supporters by name and acknowledging their contributions to foster a sense of belonging and appreciation.

This context profile provides a comprehensive overview of Shea-Lynn's Butterfly Effect, enabling AI assistants to generate tailored content that aligns with the organization's mission, tone, and activities.

General admission

IMPORTANT NOTE (PLEASE READ): Zeffy is Shea-Lynn's Butterfly Effect's (SBE) approved online fundraising platform because it allows SBE to receive 100% of the event fees. This is made possible through optional donor contributions. If you do not wish to provide Zeffy with a contribution, not a problem. At the payment confirmation step, Zeffy will suggest an amount. If you wish to adjust it to another amount, including setting it to zero, click the dropdown menu and select "Other".<hr />Shea-Lynn's Butterfly Effect is a St. Albert-based nonprofit dedicated to increasing seat belt compliance to help prevent families from experiencing the loss of a loved one on the road. To learn more, visit <a href="http://www.slbutterflyeffect.org" rel="noopener noreferrer" style="text-decoration-color:initial;user-select:auto;box-sizing:inherit;color:inherit" target="_blank">our website</a>.Join us for a fun-filled night as we combine a Silent Auction, Pub Night, and an Oilers Watch Party—all for a great cause! All net proceeds go towards supporting our seat belt safety education programs and resources to keep our roads safe and our community protected.How It Works:<ul><li style="box-sizing:inherit">Buy your tickets online today! Once purchased, your physical ticket will be reserved for pick-up or held at the door for you.</li><li style="box-sizing:inherit">After purchasing, call Central Social Hall at 780-569-5044 to reserve your seat—the venue will be busy that night for the Oilers game, so make sure you're all set! While your ticket supports our cause, it does not guarantee your seat until you reserve it.</li></ul>🍽 Complimentary appetizers will be served from 7-8 PM, and the Oilers game will be on, so come ready to cheer on the team and bid on fantastic silent auction items! Let’s make this night a blast—grab your tickets now before they’re gone! 🎟

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , We’re so excited that you’ll be joining us for our 2025 Silent Auction & Oilers Watch Party Fundraiser! Your ticket purchase is helping us make a difference in road safety education, and we can’t wait to see you there! 📝 Next steps:<ul><li style="box-sizing:inherit">Your physical ticket is reserved! If you want to pick it up prior to the event, message Brenda at 780-554-5447 to arrange a pick-up time (pickup location is in Erin Ridge, St. Albert). Otherwise, it will be held at the door for you.</li><li style="box-sizing:inherit">Be sure to call Central Social Hall at 780-569-5044 to reserve your seat for the night. It’s going to be a packed house! Let them know you are a part of the Shea-Lynn's Butterfly Effect fundraiser.</li></ul>We appreciate your support and can’t wait to share an amazing evening with you. If you have any questions or need further info, don’t hesitate to reach out!  Thanks again, and we’ll see you soon! 🎟🙌 Brenda McGawbmcgaw@slbutterflyeffect.org

IMPORTANT NOTE (PLEASE READ): Zeffy is Shea-Lynn's Butterfly Effect's (SBE) approved online fundraising platform because it allows SBE to receive 100% of the event fees. This is made possible through optional donor contributions. If you do not wish to provide Zeffy with a contribution, not a problem. At the payment confirmation step, Zeffy will suggest an amount. If you wish to adjust it to another amount, including setting it to zero, click the dropdown menu and select "Other".<hr />Shea-Lynn's Butterfly Effect is a St. Albert-based nonprofit dedicated to increasing seat belt compliance to help prevent families from experiencing the loss of a loved one on the road. To learn more, visit <a href="http://www.slbutterflyeffect.org" target="_blank">our website</a>.Join us for a fun-filled night as we combine a Silent Auction, Pub Night, and an Oilers Watch Party—all for a great cause! All net proceeds go towards supporting our seat belt safety education programs and resources to keep our roads safe and our community protected.How It Works:<ul><li>Buy your tickets online today! Once purchased, your physical ticket will be reserved for pick-up or held at the door for you.</li><li>After purchasing, call Central Social Hall at 780-569-5044 to reserve your seat—the venue will be busy that night for the Oilers game, so make sure you're all set! While your ticket supports our cause, it does not guarantee your seat until you reserve it.</li></ul>🍽 Complimentary appetizers will be served from 7-8 PM, and the Oilers game will be on, so come ready to cheer on the team and bid on fantastic silent auction items! Let’s make this night a blast—grab your tickets now before they’re gone! 🎟

Shea-Lynn's Butterfly Effect

2025 Silent Auction & Oilers Watch Party Fundraiser

525 St Albert Trl #280

General admission

$10