Stony Plain Minor Hockey Association

### Context Profile for Stony Plain Minor Hockey Association (SPMHA)

1. **Organization Mission & Cause**:
   - **Mission**: The Stony Plain Minor Hockey Association aims to provide a positive and inclusive environment for youth to learn and play hockey, fostering teamwork, sportsmanship, and personal development. They emphasize community involvement and support for families, particularly recognizing the contributions of parents and volunteers.
   - **Cause**: SPMHA is dedicated to promoting youth hockey in Stony Plain, Alberta, ensuring that children have access to quality coaching, facilities, and opportunities to develop their skills and love for the game.

2. **Type of Activities**:
   - **Events**: SPMHA organizes various events, including the annual "Skalicky Dust Up," a parent appreciation event celebrating the achievements of players and the dedication of parents. Other activities likely include regular hockey games, tournaments, and community engagement events.
   - **Fundraising Campaigns**: The association conducts fundraising activities to support its programs and initiatives, such as ticket sales for events and community sponsorships.
   - **Community Programs**: They focus on youth development through hockey training, mentorship, and community outreach.

3. **Tone of Voice**:
   - The tone of the website and communications is **friendly, casual, and community-oriented**. It conveys enthusiasm and appreciation for the contributions of parents and volunteers, creating an inviting atmosphere for families involved in the association.
   - The language is accessible and engaging, often using exclamation points and informal phrases to create excitement around events.

4. **Emoji Usage**:
   - The organization uses emojis sparingly but effectively, such as the winking face emoji in the context of storytelling about the "Skalicky Dust Up." This adds a light-hearted touch to their communications, making them feel more personal and relatable.

5. **Key Facts**:
   - **Founding Info**: Specific founding information was not detailed on the website, but the association has a long-standing history in the community.
   - **Scale**: SPMHA engages a significant number of families and players, as indicated by their email campaigns and event participation.
   - **Impact Metrics**: While specific metrics were not listed, the emphasis on community involvement and parent appreciation suggests a strong impact on local youth and families.
   - **Volunteer Info**: The association relies heavily on volunteers, particularly parents, to support its operations and events, highlighting their importance in the community.

6. **Writing Guidelines**:
   - **Style**: Use a conversational and friendly tone. Incorporate exclamation points to convey excitement and enthusiasm.
   - **Structure**: Keep sentences clear and straightforward. Use bullet points for lists and important information to enhance readability.
   - **Personalization**: Include personalized greetings in communications, such as using the recipient's first name.
   - **Engagement**: Encourage community involvement and express gratitude towards parents and volunteers frequently.
   - **Visuals**: Consider using emojis sparingly to enhance the emotional connection without overwhelming the text.

This context profile should guide the creation of personalized and engaging content for the Stony Plain Minor Hockey Association, aligning with their mission, tone, and community-focused values.

General admission

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;line-height:16px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name, Thank you again for attending in our event. As a reminder, here are the details for the event: 📅 February 22, 2025 at 7:00p.m. MST<span fr-original-class="fr-emoticon fr-deletable fr-emoticon-img" fr-original-style="background: url(https://cdnjs.cloudflare.com/ajax/libs/emojione/2.0.1/assets/svg/1f3b6.svg);" style="background:url(&quot;https://cdnjs.cloudflare.com/ajax/libs/emojione/2.0.1/assets/svg/1f3b6.svg&quot;);font-weight:400;font-family:&quot;Apple Color Emoji&quot;, &quot;Segoe UI Emoji&quot;, NotoColorEmoji, &quot;Segoe UI Symbol&quot;, &quot;Android Emoji&quot;, EmojiSymbols;display:inline-block;line-height:1;box-sizing:inherit;font-size:inherit;height:1em;width:1em;min-height:20px;min-width:20px;margin:-0.1em 0.1em 0.1em;vertical-align:middle">  Location:  At the TRAXX Public House, 304 Westgrove Drive, Spruce Grove, AB We look forward to seeing you! Kind regards,Roxane Hankins, Events Coordinatorevents@spmha.net

Hello Folks!!Stony Plain Minor Hockey is thrilled to unveil the 2025 Skalicky Dustup with an exciting twist! Join us for an unforgettable end-of-season social gathering where we'll honour our amazing parents and celebrate the achievements of the 2024-2025 hockey season.  Get ready for a night of fun, laughter, and celebration!Our association thrives because of the unwavering dedication of our parents.  SPMHA wishes to recognize your hard work, commitment and support you've provided to our players and teams.EVENT SUMMARYDate:                       February 22, 2025Location:                At the TRAXX Public House, Spruce GroveDoors open:           7:00pmTicket Price:           $10/ea  (incl. 50% off 1 drink)  **Limited # of tickets available** Sales cut off date:  January 7, 2025Highlights:              DJ Services, Door Prizes, Event Menu                                **No theme** For our new members, please allow me to provide a little background on why we call this event the “Skalicky Dust Up”, in memory of Craig Skalicky.“Craig Skalicky grew up playing competitive hockey in Stony Plain and Spruce Grove. He had a reputation on the ice; a defensive player who may have gotten into a few too many fights (dust-ups😉) When he was in his 20s he started to give back to the community by dedicating his time coaching the Stony Plain Flyers. He stayed in Stony Plain and chose to raise his family here. His three kids have or do play hockey in Stony Plain. As a successful salesperson and business owner, he always supported hockey both financially and with his time. His wife spent many years volunteering for Stony Plain Minor Hockey as well. Known for having fun, and being the life of the party, the annual fundraiser was named after him to keep his spirit alive in Stony Plain and to continue to honour his love of hockey in our town. The legacy lives on.” ~Natalie SkalickyJoin us as we toast to a successful season!Yours Truly,Roxane HankinsSPMHA Events Coordinator<a href="mailto:events@spmha.net">events@spmha.net</a>

Stony Plain Minor Hockey Association

SPMHA Proudly Presents the 2025 Skalicky Dust Up!!

304 Westgrove Dr

General admission

$10