SHAKESPEARE BY THE SEA THEATRE SOCIETY

### Context Profile for Shakespeare by the Sea Theatre Society

#### 1. Organization Mission & Cause
Shakespeare by the Sea Theatre Society (SBTS) is dedicated to bringing Shakespeare's works to life in a unique and engaging manner. Their mission is to make Shakespeare accessible and enjoyable for everyone, fostering a love for theatre and the arts within the community. They aim to create a welcoming environment where audiences can experience the magic of live performance, emphasizing creativity, spontaneity, and the joy of storytelling.

#### 2. Type of Activities
SBTS engages in a variety of activities including:
- **Live Performances**: They host seasonal productions of Shakespeare's plays, often with a twist, such as the "Unrehearsed Shakespeare" series, where actors perform with minimal preparation.
- **Fundraising Events**: Events like "The Secret Unrehearsed Shakespeare" serve as unique fundraising opportunities, encouraging audience participation and community involvement.
- **Community Engagement**: They aim to involve local communities in the arts, providing opportunities for both participation and attendance in theatrical performances.

#### 3. Tone of Voice
The tone of voice used by SBTS is:
- **Friendly and Inviting**: The language is approachable, aiming to create a sense of community and inclusivity.
- **Playful and Humorous**: They often incorporate humor and a light-hearted approach, especially in event descriptions, which reflects the nature of their performances.
- **Inspiring and Enthusiastic**: The content conveys excitement about theatre and the arts, encouraging audiences to engage and participate.

#### 4. Emoji Usage
The organization does not prominently use emojis in their communications. The tone remains professional yet friendly without relying on emojis to convey emotion or engagement.

#### 5. Key Facts
- **Founding Info**: Specific founding details are not explicitly mentioned on the website.
- **Scale**: SBTS has conducted 62 email campaigns and utilizes various forms for engagement and fundraising.
- **Impact Metrics**: While specific metrics are not detailed, the organization emphasizes community involvement and audience engagement as key indicators of success.
- **Volunteer Info**: The website suggests opportunities for community participation, though specific volunteer metrics or programs are not highlighted.

#### 6. Writing Guidelines
- **Style**: Use a conversational and engaging style that reflects the playful nature of their performances. 
- **Audience Engagement**: Incorporate calls to action that encourage participation and attendance at events.
- **Humor**: Where appropriate, use light humor to reflect the organization’s playful approach to Shakespeare.
- **Clarity**: Ensure that information about events and fundraising is clear and concise, making it easy for the audience to understand how they can get involved or support.

This context profile serves as a foundational guide for creating personalized and effective content for Shakespeare by the Sea Theatre Society, ensuring alignment with their mission, tone, and community engagement strategies.

General admission (in support of the Scholarship Fund)

This is a recital!

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , Thanks so much for purchasing a ticket and supporting the Scholarship Fund!  See you at the show!  Jade Douris-O'Hara (she/her)Studio Director and Artistic Associate Shakespeare by the Sea5480 Point Pleasant Drive Halifax, NS

This is a recital!

SHAKESPEARE BY THE SEA THEATRE SOCIETY

2025 Studio @ SBTS Recital

5480 Point Pleasant Dr

General admission (in support of the Scholarship Fund)

$17.25

General admission (in support of the Scholarship Fund)

$23

General admission (in support of the Scholarship Fund)

$28.75

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