Okanagan Wine Festivals Society

### Context Profile for Okanagan Wine Festivals Society

1. **Organization Mission & Cause**:
   - The Okanagan Wine Festivals Society (OWFS) is dedicated to promoting the wine industry in the Okanagan Valley and connecting consumers with local wineries. Their mission is to provide authentic wine experiences through uniquely designed festivals and tasting events, showcasing over 100 wineries across the Okanagan and Similkameen Valleys. Founded in 1980, OWFS aims to sustain and enhance the wine culture in the region.

2. **Type of Activities**:
   - OWFS organizes various wine festivals and tasting events throughout the year, including the Fall Silent Auction and the Sunset Drive Outdoor Wine Tasting. These events serve as platforms for local wineries to engage with consumers and promote their products. The organization also conducts fundraising campaigns to support its operations and initiatives.

3. **Tone of Voice**:
   - The tone of the OWFS is friendly, inviting, and community-oriented. Their communications are designed to create a sense of excitement and engagement around wine culture. The language used is approachable and warm, often expressing gratitude towards supporters and participants.

4. **Emoji Usage**:
   - The website and recent communications do not prominently feature emojis. This suggests a preference for a more traditional and professional approach to communication, focusing on clarity and professionalism rather than casual or playful elements.

5. **Key Facts**:
   - **Founded**: 1980
   - **Type**: Not-for-profit organization
   - **Scale**: One of the largest wine festival organizations in Canada
   - **Impact Metrics**: Engages over 100 wineries and attracts both locals and visitors to the Okanagan Valley.
   - **Volunteer Info**: Specific volunteer information is not detailed on the website; however, the organization likely relies on community support for events.

6. **Writing Guidelines**:
   - **Style**: Use clear, concise language that reflects the friendly and inviting tone of the organization. Avoid overly formal language; instead, aim for an approachable and engaging style.
   - **Content Focus**: Highlight the connection between wineries and consumers, emphasizing community involvement and the unique experiences offered through their events.
   - **Call to Action**: Use encouraging language to motivate participation in events and support for fundraising efforts. Express gratitude and appreciation for contributions and participation.
   - **Formatting**: Maintain a clean layout with easy-to-read fonts and clear headings to enhance readability. Use bullet points or short paragraphs to break up text and make information easily digestible.

This context profile provides a comprehensive overview of the Okanagan Wine Festivals Society, enabling AI assistants to generate personalized and relevant content that aligns with the organization's mission, tone, and activities.

LXCL:Grants entry to the event with access to standard amenities and activities.

General Admission

<p fr-original-style="color: rgb(34, 34, 34); font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" id="isPasted" style="color: rgb(34, 34, 34); font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; margin: 0px; line-height: 1.5; box-sizing: inherit;">Get ready to raise a glass at the BC Wine Awards Celebration, an anticipated awards night of the Spring&nbsp;Okanagan Wine Festival, where we honour the best bottles and the brightest talent in BC&rsquo;s wine industry.<p fr-original-style="color: rgb(34, 34, 34); font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" style="color: rgb(34, 34, 34); font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; margin: 0px; line-height: 1.5; box-sizing: inherit;">This is your chance to be first in the know as we reveal the Top BC Wines of 2026 &mdash; including the prestigious Wine of the Year, and the new Winery of the Year Award. You&rsquo;ll have the exclusive opportunity to taste them right away, poured by the people behind the wines themselves.<p fr-original-style="color: rgb(34, 34, 34); font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" style="color: rgb(34, 34, 34); font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; margin: 0px; line-height: 1.5; box-sizing: inherit;">Join us at Manteo Resort, this exciting evening invites you to sip, savour, and celebrate among winemakers, winery principals, and fellow wine lovers.<p fr-original-style="color: rgb(34, 34, 34); font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" style="color: rgb(34, 34, 34); font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; margin: 0px; line-height: 1.5; box-sizing: inherit;"> <p fr-original-style="color: rgb(34, 34, 34); font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" style="color: rgb(34, 34, 34); font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; margin: 0px; line-height: 1.5; box-sizing: inherit;">Highlights include: &bull; The official awards ceremony and reveal of the 2026 BC Wine Award winners including Wine of the Year, and Winery of the Year<p fr-original-style="color: rgb(34, 34, 34); font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" style="color: rgb(34, 34, 34); font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; margin: 0px; line-height: 1.5; box-sizing: inherit;">&bull; A tasting of the winning wines immediately following the announcement&bull; Light bites to enjoy alongside your glass&bull; An intimate evening to mingle with winemakers and winery representatives&bull;A celebration of community, craftsmanship, and the excellence of BC wine<p fr-original-style="color: rgb(34, 34, 34); font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" style="color: rgb(34, 34, 34); font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; margin: 0px; line-height: 1.5; box-sizing: inherit;"> <p fr-original-style="color: rgb(34, 34, 34); font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" style="color: rgb(34, 34, 34); font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; margin: 0px; line-height: 1.5; box-sizing: inherit;">Tickets are limited &mdash; don&rsquo;t miss this unforgettable night of wine, connection, and celebration.<p fr-original-style="color: rgb(34, 34, 34); font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" style="color: rgb(34, 34, 34); font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; margin: 0px; line-height: 1.5; box-sizing: inherit;"> <p fr-original-style="color: rgb(34, 34, 34); font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;" style="color: rgb(34, 34, 34); font-family: Arial, Helvetica, sans-serif; font-size: small; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; margin: 0px; line-height: 1.5; box-sizing: inherit;">Special Industry Rates Industry professionals are eligible for discounted tickets. Please reach out to Annika Betts directly at <a fr-original-style="color: rgb(17, 85, 204);" href="mailto:info@thewinefestivals.com" style="color: rgb(17, 85, 204); text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">info@thewinefestivals.com</a> to receive your exclusive promo code. &nbsp;

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name, Thank you for registering for our event and supporting the Okanagan Wine Festival Society. Annika Bettsinfo@thewinefestivals.com

<p style="font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">Get ready to raise a glass at the BC Wine Awards Celebration, an anticipated awards night of the Spring Okanagan Wine Festival, where we honour the best bottles and the brightest talent in BC’s wine industry.<p style="font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">This is your chance to be first in the know as we reveal the Top BC Wines of 2026 — including the prestigious Wine of the Year, and the new Winery of the Year Award. You’ll have the exclusive opportunity to taste them right away, poured by the people behind the wines themselves.<p style="font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">Join us at Manteo Resort, this exciting evening invites you to sip, savour, and celebrate among winemakers, winery principals, and fellow wine lovers.<p style="font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%"> <p style="font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">Highlights include: • The official awards ceremony and reveal of the 2026 BC Wine Award winners including Wine of the Year, and Winery of the Year<p style="font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">• A tasting of the winning wines immediately following the announcement• Light bites to enjoy alongside your glass• An intimate evening to mingle with winemakers and winery representatives•A celebration of community, craftsmanship, and the excellence of BC wine<p style="font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%"> <p style="font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">Tickets are limited — don’t miss this unforgettable night of wine, connection, and celebration.<p style="font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%"> <p style="font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;margin:0px;line-height:1.5;box-sizing:inherit;max-width:100%">Special Industry Rates Industry professionals are eligible for discounted tickets. Please reach out to Annika Betts directly at <a href="mailto:info@thewinefestivals.com" target="_blank">info@thewinefestivals.com</a> to receive your exclusive promo code.

Okanagan Wine Festivals Society

2026 British Columbia Wine Awards Celebration

3762 Lakeshore Rd

General Admission

$55