Alberta Diabetes Foundation

### Context Profile for Alberta Diabetes Foundation

1. **Organization Mission & Cause**:
   The Alberta Diabetes Foundation is dedicated to improving the lives of those affected by diabetes through funding research, education, and community support. Their mission emphasizes the importance of advancing diabetes research and providing resources for individuals living with diabetes, aiming to create a future where diabetes is no longer a barrier to a healthy life.

2. **Type of Activities**:
   - **Fundraising Events**: The foundation hosts various fundraising events, including the "Jules and Sharon 20th Annual Golf Tournament" and silent auctions, which encourage community participation and support.
   - **Community Programs**: They offer educational resources and support programs for individuals and families affected by diabetes, focusing on awareness and management of the condition.
   - **Research Funding**: The foundation allocates funds to diabetes research initiatives, supporting innovative projects that aim to improve treatment and care for diabetes patients.

3. **Tone of Voice**:
   The tone of the Alberta Diabetes Foundation is friendly, encouraging, and supportive. Their communications often include an inspiring and optimistic approach, aiming to motivate community involvement and support for their cause. The language is accessible, aiming to connect with a broad audience while maintaining professionalism.

4. **Emoji Usage**:
   The organization utilizes emojis sparingly but effectively in their communications. For example, they use emojis like 📣 and 🚀 in their auction announcements to add a friendly and engaging touch. The usage appears to be contextually appropriate, enhancing the message without overwhelming the content.

5. **Key Facts**:
   - **Founding Information**: The Alberta Diabetes Foundation was established to address the growing concerns of diabetes in the community.
   - **Scale**: They have conducted multiple fundraising campaigns and events, including at least five forms and seven email campaigns.
   - **Impact Metrics**: While specific metrics are not detailed on the website, the foundation emphasizes the importance of community support and research funding in their mission.
   - **Volunteer Information**: The foundation likely engages volunteers for events and campaigns, although specific volunteer opportunities and metrics are not explicitly mentioned on the website.

6. **Writing Guidelines**:
   - **Style**: Use a friendly and supportive tone, incorporating motivational language that encourages participation and community involvement.
   - **Structure**: Keep communications clear and concise, using short paragraphs and bullet points for easy readability.
   - **Engagement**: Include calls to action that invite readers to participate in events or support the foundation's mission.
   - **Emojis**: Use emojis selectively to enhance engagement, particularly in social media and event communications, ensuring they align with the overall message.

This context profile serves as a foundational guide for creating tailored content that resonates with the Alberta Diabetes Foundation's mission and engages their community effectively.

LXCL:Grants entry to the event with access to standard amenities and activities.

General Admission - Early Bird

LXCL:Grants premium entry with access to exclusive areas and VIP amenities.

Table Purchase (8 Tickets) - Early Bird

General Admission (After October 23, 2026)

Table Purchase (After October 23, 2026)

The 2026 &ldquo;Hummingbird&rdquo; Gala is an opportunity to celebrate the outstanding commitment and passion Albertans have for finding a cure for diabetes while improving the lives of those living with the disease.&nbsp; Each year, we recognize individuals and organizations who are making a real difference in the lives of those living with diabetes &mdash;through groundbreaking research, passionate advocacy, and unwavering support. This powerful &quot;blue tie&quot; evening brings together healthcare leaders, researchers, corporate partners, donors, and community members in a unified show of strength and shared hope.

Dear <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name, Thank you for your purchase and for supporting the 2026 Hummingbird Awards Gala. We are truly grateful for your commitment to the Alberta Diabetes Foundation and look forward to celebrating an inspiring and meaningful evening with you. In the coming weeks, a member of our team will contact you to confirm your guest name(s), dietary restrictions, and any accessibility requirements, if this information was not already provided at the time of purchase. Our goal is to ensure that every guest enjoys a comfortable and memorable experience. Should you have any questions in the meantime, please do not hesitate to reach out to Renea Marsden at <a fr-original-style="" href="mailto:rmarsden@abdiabetes.com" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">rmarsden@abdiabetes.com</a>. Thank you again for your support. We can&rsquo;t wait to welcome you to an unforgettable evening at the Hummingbird Awards Gala. Warm regards,Alberta Diabetes Foundation

The 2026 “Hummingbird” Gala is an opportunity to celebrate the outstanding commitment and passion Albertans have for finding a cure for diabetes while improving the lives of those living with the disease.  Each year, we recognize individuals and organizations who are making a real difference in the lives of those living with diabetes —through groundbreaking research, passionate advocacy, and unwavering support. This powerful "blue tie" evening brings together healthcare leaders, researchers, corporate partners, donors, and community members in a unified show of strength and shared hope.

Alberta Diabetes Foundation

2026 Hummingbird Awards Gala

Blatchford Field Air Hangar ~ 1920 St

General Admission - Early Bird

$360

Table Purchase (8 Tickets) - Early Bird

$2,800

General Admission (After October 23, 2026)

$400

Table Purchase (After October 23, 2026)

$3,200

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