Twinkle Star Project

### Context Profile for Twinkle Star Project

1. **Organization Mission & Cause**:
   - The Twinkle Star Project is dedicated to supporting families who have experienced perinatal loss. Their mission is to provide resources, services, and support to help families navigate the grief associated with the loss of a baby. They aim to create a community where families feel understood and supported during one of the most challenging times in their lives.

2. **Type of Activities**:
   - **Events**: The primary fundraising event is the "Silent Hearts Walk," which brings together families affected by perinatal loss for remembrance and healing. This event raises awareness about perinatal loss and funds to support the organization's mission.
   - **Community Programs**: They offer various supports and services to families, although specific programs were not detailed on the website.
   - **Fundraising Campaigns**: The organization conducts fundraising campaigns to sustain their services, with a focus on community engagement and support.

3. **Tone of Voice**:
   - The tone of the Twinkle Star Project is **compassionate**, **supportive**, and **inspiring**. The language used is warm and inviting, aiming to foster a sense of community and understanding. Phrases like "walk alongside families" and "ensuring they are not alone" reflect a nurturing and empathetic approach.

4. **Emoji Usage**:
   - The website and email communications do not prominently feature emojis. The tone remains professional and heartfelt without the use of informal symbols, maintaining a respectful demeanor towards the sensitive subject matter.

5. **Key Facts**:
   - **Founding Information**: Specific founding details were not available on the website.
   - **Scale**: The organization has conducted 141 total forms and 7 email campaigns, indicating a structured approach to outreach and engagement.
   - **Impact Metrics**: While specific metrics were not detailed, the focus on community support and awareness suggests a commitment to making a meaningful impact in the lives of affected families.
   - **Volunteer Information**: No specific volunteer information was found on the website, but community involvement is implied through event participation.

6. **Writing Guidelines**:
   - **Style**: Use clear, compassionate, and supportive language. Aim for a tone that is both professional and warm, reflecting the sensitive nature of the organization's mission.
   - **Structure**: Keep communications concise but informative. Use headings and bullet points where appropriate to enhance readability.
   - **Engagement**: Encourage community involvement and support through calls to action, emphasizing the importance of collective healing and remembrance.
   - **Respectful Language**: Given the sensitive topic of perinatal loss, ensure that all communications are respectful and considerate, avoiding any language that could be perceived as trivializing the experience of loss.

This context profile should guide the creation of personalized and effective content for the Twinkle Star Project, ensuring alignment with their mission and values.

Adult

Youth (13-18)

Child (under 12)

Butterfly Pathway Markers are available again this year. 

For $25, we will customize a butterfly in memory of a baby gone too soon and will line our path during the walk with each butterfly.  Families are free to take their signs home or leave them for us to display in years to come.

Butterfly Pathway Markers 

<div>Silent Hearts Perinatal Loss Walk was created and started in hopes of bringing awareness and information of infant loss to the community, as well as support and remembrance to those who have lost their infants. This walk is the Twinkle Star Project&#39;s primary fundraiser in the Regina region and offers an opportunity for families impacted directly or indirectly by the loss of a baby(ies) to come together as a community, raise awareness and fundraise.</div><div><div><br></div><div>For more information, go to www.twinklestarproject.com</div></div><p><br></p>

<p>Hello <span class="fr-deletable styled-tag-chip " contenteditable="false" data-custom-variable="{{firstname}}">Prénom</span> <span class="fr-deletable styled-tag-chip " contenteditable="false" data-custom-variable="{{lastname}}">Nom</span>,</p><p><br /></p><p><br></p><div>Thank you for registering for our event! &nbsp;We are excited to be able to offer this event where we come together to remember and honour babies gone too soon.&nbsp;</div><p style="line-height: 1;"><br></p><div>Please take note of your race time as we will be offering the race in 3 waves. The race will be departing from the corner of Avenue C and Hill Avenue in Wascana Park. For exact location, please follow this link: <a data-fr-linked="true" href="https://www.google.com/maps/@50.4290278,-104.6169109,17z?hl=en-CA">https://www.google.com/maps/@50.4290278,-104.6169109,17z?hl=en-CA</a>.</div><p>Following the race, there will be family friendly activities and refreshments served outdoors.&nbsp;</p><div>Lastly, please consider setting up a team and fundraising for the walk. Money raised will allow the Twinkle Star Project to continue offering its services in our community. Setting up your campaign is super easy, just click here: <a href="https://app.simplyk.io/en/peer-to-peer/7d0bb960-ffbd-478f-821f-5cb117cfec02">https://app.simplyk.io/en/peer-to-peer/7d0bb960-ffbd-478f-821f-5cb117cfec02</a></div><div><br></div><div>We&#39;re looking forward to seeing you there.</div><div><br></div><div>Love,&nbsp;</div><div>The Twinkle Star team</div><p><br></p>

<div>Silent Hearts Perinatal Loss Walk was created and started in hopes of bringing awareness and information of infant loss to the community, as well as support and remembrance to those who have lost their infants. This walk is the Twinkle Star Project's primary fundraiser in the Regina region and offers an opportunity for families impacted directly or indirectly by the loss of a baby(ies) to come together as a community, raise awareness and fundraise.</div><div><div><br /></div><div>For more information, go to www.twinklestarproject.com</div></div><p><br /></p>

Twinkle Star Project

Wave 1 - Silent Heart Perinatal Loss Awareness Walk

D Avenue

Adult

$25

Youth (13-18)

$10

Child (under 12)

Free

Butterfly Pathway Markers

$25