Canadian Mental Health Association of New Brunswick

### Context Profile for Canadian Mental Health Association of New Brunswick (CMHA NB)

1. **Organization Mission & Cause**:
   - The Canadian Mental Health Association of New Brunswick (CMHA NB) is dedicated to promoting mental health and providing support for individuals experiencing mental illness. Their mission is to facilitate access to resources that help maintain and improve mental health, foster community integration, build resilience, and support recovery from mental illness. They aim to reduce stigma surrounding mental health issues and promote education to minimize misconceptions.

2. **Type of Activities**:
   - CMHA NB engages in various activities, including:
     - **Fundraising Campaigns**: Such as "Get Moving For Mental Health," which encourages community participation in physical activities to raise funds for mental health resources.
     - **Community Programs**: They provide resources and support for mental health, including workshops, educational sessions, and community integration initiatives.
     - **Events**: Regular events like "Curl for Mental Health" to engage the community and raise awareness.

3. **Tone of Voice**:
   - The tone of voice used by CMHA NB is friendly, supportive, and encouraging. Their communications are designed to be inclusive and relatable, often using language that emphasizes community, resilience, and the importance of mental health. They balance professionalism with a warm, approachable style, making their content accessible to a broad audience.

4. **Emoji Usage**:
   - CMHA NB incorporates emojis in their communications, particularly in email campaigns and event reminders. Commonly used emojis include hearts (❤️) and calendar icons (📅), which help convey warmth and urgency. The use of emojis appears to be moderate and is employed to enhance engagement without overwhelming the message.

5. **Key Facts**:
   - **Founding Info**: CMHA NB is part of the larger Canadian Mental Health Association network, which has been advocating for mental health since 1918.
   - **Scale**: The organization operates province-wide in New Brunswick, with a focus on local community engagement.
   - **Impact Metrics**: Specific metrics were not detailed on the website, but they emphasize the importance of local fundraising to support community-specific mental health resources.
   - **Volunteer Info**: While specific volunteer information was not highlighted, the organization likely encourages community involvement through events and fundraising efforts.

6. **Writing Guidelines**:
   - **Style**: Use a friendly, supportive tone that emphasizes community and resilience. Avoid overly technical language; instead, opt for clear, relatable terms.
   - **Structure**: Keep paragraphs concise and focused. Use bullet points or lists for clarity when outlining events or resources.
   - **Engagement**: Incorporate calls to action that encourage participation or support, such as “Join us in making a difference!” or “Help us spread awareness!”
   - **Personalization**: Utilize personalized greetings in communications (e.g., addressing recipients by their first name) to foster a sense of connection.
   - **Visual Elements**: Where appropriate, include emojis to enhance engagement and convey warmth.

This context profile serves as a foundational guide for creating tailored content that resonates with the mission and values of the Canadian Mental Health Association of New Brunswick, ensuring that communications are aligned with their established tone and community-focused approach.

You are invited to join our community forum on women, health, and suicidal thoughts. We will come together to hear about new research based on Dr. Petrea Taylor’s (UNB Nursing) study about how NB women promote their health in the context of suicidal thoughts. Women with lived experience, friends, families, community members, health care providers, and others are welcome to provide feedback on this ongoing research. Let’s come together to make things easier for women!

General admission

You are invited to join our community forum on women, health, and suicidal thoughts. We will come together to hear about new research based on Dr. Petrea Taylor’s (UNB Nursing) study about how NB women promote their health in the context of suicidal thoughts. Women with lived experience, friends, families, community members, health care providers, and others are welcome to provide feedback on this ongoing research. Let’s come together to make things easier for women!

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Last name, Thank you for registering for TELL ME, I’M LISTENING. We look forward to seeing you there. Kind regards. Petrea Taylor<a href="mailto:Petrea.Taylor@unb.ca">Petrea.Taylor@unb.ca</a> CMHA NB<a href="mailto:moncton@cmhanb.ca">moncton@cmhanb.ca</a>5064555231

You are invited to join our community forum on women, health, and suicidal thoughts. We will come together to hear about new research based on Dr. Petrea Taylor’s (UNB Nursing) study about how NB women promote their health in the context of suicidal thoughts. Women with lived experience, friends, families, community members, health care providers, and others are welcome to provide feedback on this ongoing research. Let’s come together to make things easier for women!

Canadian Mental Health Association of New Brunswick

TELL ME, I’M LISTENING. / DITES-MOI, J'ÉCOUTE.

1005 Main St

General admission

Free