Big Brothers Big Sisters of West Island

### Context Profile for Big Brothers Big Sisters of West Island

1. **Organization Mission & Cause**:
   - **Mission**: Big Brothers Big Sisters of West Island (BBBSWI) is dedicated to igniting the potential of youth through meaningful mentorship relationships. Their goal is to empower young individuals to achieve their full potential and build brighter futures.
   - **Cause**: The organization focuses on youth mentorship, providing guidance and support to children and adolescents in the West Island community, fostering personal development and resilience.

2. **Type of Activities**:
   - **Events**: The organization hosts various fundraising events, including the "BIG Dinner Soirée," which celebrates milestones such as their 50th anniversary of youth mentorship.
   - **Fundraising Campaigns**: They run campaigns to raise funds for mentorship programs, with proceeds directly supporting their initiatives.
   - **Community Programs**: BBBSWI offers structured mentorship programs that connect adult volunteers with youth, aiming to create lasting relationships that positively impact the lives of young people.

3. **Tone of Voice**:
   - The tone of the website and communications is **friendly, inspiring, and community-oriented**. It emphasizes positivity and the transformative impact of mentorship. The language is accessible and encourages community involvement, making it feel inclusive and warm.

4. **Emoji Usage**:
   - The organization uses emojis in their communications, particularly in event promotions (e.g., 🎉, 💙). Emojis are used to convey excitement and warmth, enhancing the friendly tone of their messages. They appear frequently in event descriptions and promotional content.

5. **Key Facts**:
   - **Founding Info**: BBBSWI has been operating for 50 years, celebrating its long-standing commitment to youth mentorship.
   - **Scale**: The organization engages with the local community through various programs and events, emphasizing the importance of local support.
   - **Impact Metrics**: While specific metrics were not detailed on the website, the focus on mentorship implies a commitment to measurable outcomes in youth development.
   - **Volunteer Info**: Volunteers play a crucial role in the organization, serving as mentors to youth and driving community engagement.

6. **Writing Guidelines**:
   - **Style**: Content should be written in a friendly and approachable manner, using simple language that resonates with a broad audience. 
   - **Emphasis on Community**: Highlight the importance of community involvement and the positive impact of mentorship.
   - **Call to Action**: Encourage readers to participate in events, donate, or volunteer, making it clear how their involvement can lead to meaningful change.
   - **Use of Emojis**: Incorporate emojis where appropriate to maintain a lively and engaging tone, especially in event promotions and social media posts.

This context profile serves as a guide for creating personalized and impactful content for Big Brothers Big Sisters of West Island, ensuring alignment with their mission, values, and communication style.

1 raffle ticket / 1 billet de tirage au sort

3 raffle tickets /3 billets de tirage au sort

Arm's length / Longueur du bras

Donations are Welcome/ Vos dons sont les bienvenus <span fr-original-style="font-family: Roboto; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: 0.25px; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; float: none; display: inline !important;" style="font-family:Roboto;font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-align:left;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;float:none;display:inline !important;box-sizing:inherit">Purchase your raffle ticket(s) here or in person. The draw and winners will be announced February 27Achetez votre (vos) billet(s) de tombola ici ou en personne. Le tirage au sort et les gagnants seront annoncés le 27 février  1 billet = 5$ 3 billets = 10$ Arm's length / Longueur de bras = 20$ Thank you / Merci

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Last name, Thank you for your participation in our Valentine's Day Breakfast Fundraiser!Your purchase of raffle tickets and/or roses has contributed to our agency's success of this event! The success would not have been met without you and our amazing community! Merci pour votre participation à notre petit-déjeuner de collecte de fonds de la Saint-Valentin !Votre achat de tickets de tirage et/ou de roses a contribué au succès de cet événement pour notre agence ! Le succès n'aurait pas été possible sans vous et notre incroyable communauté ! Thank you/ Merci!bbbswi@bigbrothersbigsisters.ca

Donations are Welcome/ Vos dons sont les bienvenus Purchase your raffle ticket(s) here or in person. The draw and winners will be announced February 27Achetez votre (vos) billet(s) de tombola ici ou en personne. Le tirage au sort et les gagnants seront annoncés le 27 février  1 billet = 5$ 3 billets = 10$ Arm's length / Longueur de bras = 20$ Thank you / Merci

Big Brothers Big Sisters of West Island

Add a donation for Big Brothers Big Sisters of West Island

Valentine's Day Breakfast Donations & Raffle Tickets

3051 Bd des Sources

1 raffle ticket / 1 billet de tirage au sort

$5

3 raffle tickets /3 billets de tirage au sort

$10

Arm's length / Longueur du bras

$20