Big Brothers Big Sisters of London and Area

### Context Profile for Big Brothers Big Sisters of London and Area

#### 1. Organization Mission & Cause
**Mission:** Big Brothers Big Sisters of London and Area is dedicated to providing mentorship opportunities for youth in the community. Their mission is to ignite the potential of young people through one-to-one relationships with caring adult mentors. They believe that every child deserves the opportunity to succeed and thrive.

**Cause:** The organization focuses on youth development, aiming to foster positive relationships that can help children navigate challenges, build confidence, and achieve their goals.

#### 2. Type of Activities
- **Mentorship Programs:** One-on-one mentoring relationships between adult volunteers and youth.
- **Community Events:** Regular events such as the "Ladies 9-Hole Tournament" at the Barbara Rankin Golf Classic, which serves as a fundraising opportunity while promoting community engagement.
- **Fundraising Campaigns:** Various campaigns aimed at raising funds to support mentorship programs and community initiatives.
- **Volunteer Opportunities:** Engaging community members as mentors and supporters through structured programs.

#### 3. Tone of Voice
- **Friendly and Approachable:** The language used on the website and in communications reflects a warm, inviting tone that encourages community involvement.
- **Inspiring and Uplifting:** Content often emphasizes the positive impact of mentorship and the potential of youth, aiming to inspire action and support.
- **Professional Yet Casual:** While maintaining professionalism, the tone is accessible, making it easy for potential volunteers and donors to connect with the organization.

#### 4. Emoji Usage
- The organization does not appear to use emojis in its communications, focusing instead on clear and professional language to convey its messages.

#### 5. Key Facts
- **Founding Info:** Established as part of the larger Big Brothers Big Sisters movement, which has a long history of supporting youth mentorship.
- **Scale:** The organization has a total of 99 forms and has conducted 7 email campaigns, indicating an active engagement with the community and stakeholders.
- **Impact Metrics:** While specific metrics are not detailed on the website, the organization emphasizes the success stories of youth who have benefited from mentorship.
- **Volunteer Info:** Volunteers are crucial to the organization, serving as mentors and participating in fundraising events. The website encourages community members to get involved.

#### 6. Writing Guidelines
- **Clarity and Conciseness:** Communications should be straightforward, avoiding jargon to ensure messages are easily understood by a broad audience.
- **Call to Action:** Each piece should include a clear call to action, encouraging readers to volunteer, donate, or participate in events.
- **Storytelling:** Utilize personal stories and testimonials from mentees and mentors to illustrate the impact of the organization’s work.
- **Consistent Branding:** Maintain a consistent tone and style across all platforms, reflecting the organization’s mission and values.

This context profile serves as a foundational guide for creating personalized and impactful content for Big Brothers Big Sisters of London and Area, ensuring alignment with their mission and engagement strategies.

9-hole tournament (single player)

9-hole tournament (foursome)

Banquet lunch only

<p style="box-sizing:inherit;width:533.328px;margin-top:0px !important;margin-bottom:0px !important;color:rgb(15, 14, 91);font-family:Roboto, Helvetica, Arial, sans-serif;font-size:16px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.5px;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;background-color:rgb(255, 255, 255)">Thursday, September 14 at Echo Valley Golf Club<p style="box-sizing:inherit;width:533.328px;margin-top:0px !important;margin-bottom:0px !important;color:rgb(15, 14, 91);font-family:Roboto, Helvetica, Arial, sans-serif;font-size:16px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.5px;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;background-color:rgb(255, 255, 255)"> <p style="box-sizing:inherit;width:533.328px;margin-top:0px !important;margin-bottom:0px !important;color:rgb(15, 14, 91);font-family:Roboto, Helvetica, Arial, sans-serif;font-size:16px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.5px;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;background-color:rgb(255, 255, 255)">What to Expect<p style="box-sizing:inherit;width:533.328px;margin-top:0px !important;margin-bottom:0px !important;color:rgb(15, 14, 91);font-family:Roboto, Helvetica, Arial, sans-serif;font-size:16px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.5px;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;background-color:rgb(255, 255, 255)">Your registration includes the following:<ul><li style="box-sizing:inherit">One 9-hole round of golf with power cart </li><li style="box-sizing:inherit">Banquet lunch </li><li style="box-sizing:inherit">Opportunity to win team and individual prizes</li><li style="box-sizing:inherit">Access to our silent auction </li><li style="box-sizing:inherit">A charitable tax receipt for a portion of your registration fee <a href="https://www.zeffy.com/en-CA/ticketing/b04aca74-4ad7-47be-a504-25f9089f753c">Go here to sign up for the 18-hole, co-ed tournament. </a> Contact <a href="mailto:tatiana.ome@bigbrothersbigsisters.ca">tatiana.ome@bigbrothersbigsisters.ca</a> to learn about our sponsorship opportunities.</li></ul>

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name, Thank you for registering for the 2023 Big Brothers Big Sisters Barbara Rankin Golf Classic. With your help we can ignite the power and potential of more children and youth in our community.  It's a shotgun start at 9:00 am. Registration will open at 8:00 am. Watch for an email with further details coming to you closer to the date.  We are looking forward to seeing you on Thursday, September 14 at Echo Valley Golf Club (2738 Brigham Rd). Big Brothers Big Sisters of London and Area

<p style="box-sizing:inherit;width:533.328px;margin-top:0px !important;margin-bottom:0px !important;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.5px;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration-thickness:initial;text-decoration-style:initial;max-width:100%">Thursday, September 14 at Echo Valley Golf Club<p style="box-sizing:inherit;width:533.328px;margin-top:0px !important;margin-bottom:0px !important;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.5px;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration-thickness:initial;text-decoration-style:initial;max-width:100%"> <p style="box-sizing:inherit;width:533.328px;margin-top:0px !important;margin-bottom:0px !important;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.5px;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration-thickness:initial;text-decoration-style:initial;max-width:100%">What to Expect<p style="box-sizing:inherit;width:533.328px;margin-top:0px !important;margin-bottom:0px !important;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.5px;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration-thickness:initial;text-decoration-style:initial;max-width:100%">Your registration includes the following:<ul><li>One 9-hole round of golf with power cart </li><li>Banquet lunch </li><li>Opportunity to win team and individual prizes</li><li>Access to our silent auction </li><li>A charitable tax receipt for a portion of your registration fee <a href="https://www.zeffy.com/en-CA/ticketing/b04aca74-4ad7-47be-a504-25f9089f753c">Go here to sign up for the 18-hole, co-ed tournament. </a> Contact <a href="mailto:tatiana.ome@bigbrothersbigsisters.ca">tatiana.ome@bigbrothersbigsisters.ca</a> to learn about our sponsorship opportunities.</li></ul>

Big Brothers Big Sisters of London and Area

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Barbara Rankin Ladies 9-hole Golf Tournament

2738 Brigham Rd

9-hole tournament (single player)

$125

9-hole tournament (foursome)

$500

Banquet lunch only

$50