Varley-McKay Art Foundation of Markham

### Context Profile for Varley-McKay Art Foundation of Markham

#### 1. Organization Mission & Cause
The Varley-McKay Art Foundation of Markham is dedicated to enriching lives through art, fostering creativity, and promoting cultural understanding within the community. Their mission emphasizes amplifying the voices of artists from diverse backgrounds and igniting a passion for the arts in the next generation. The foundation aims to provide a platform for artistic expression and community engagement, ensuring that art remains accessible and impactful.

#### 2. Type of Activities
- **Fundraising Events**: The foundation hosts annual events such as the "Glitter and Gold" fundraising gala, which features fashion shows, art discussions, cultural cuisine, live music, and silent auctions.
- **Community Programs**: They engage the community through various programs that promote artistic education and cultural appreciation.
- **Art Exhibitions**: The foundation likely organizes exhibitions showcasing the work of local and diverse artists, although specific details were not highlighted on the website.

#### 3. Tone of Voice
The tone of voice used by the Varley-McKay Art Foundation is **friendly, inspiring, and professional**. Their communications aim to create an inviting atmosphere while emphasizing the importance of art and cultural understanding. The language is engaging and encourages community participation, reflecting a sense of urgency and passion for their cause.

#### 4. Emoji Usage
The organization does not appear to use emojis in their website content or email communications. Their approach is more formal and professional, focusing on clear and impactful messaging without the use of informal elements like emojis.

#### 5. Key Facts
- **Founding Information**: Specific founding details were not available on the website.
- **Scale**: The foundation has a total of 141 forms submitted, indicating active engagement with their audience.
- **Impact Metrics**: While specific metrics were not provided, their events and programs suggest a focus on community enrichment and artist support.
- **Volunteer Information**: There is no specific mention of volunteer opportunities on the website, but community involvement is implied through their events and programs.

#### 6. Writing Guidelines
- **Style**: Use a friendly yet professional tone that reflects the foundation's mission of community engagement and cultural appreciation.
- **Structure**: Keep sentences concise and clear, with a focus on inspiring action and participation.
- **Call-to-Action**: Encourage readers to participate in events, support artists, and engage with the community.
- **Personalization**: Incorporate personalized greetings and acknowledgments in communications to foster a sense of belonging and connection.

This context profile serves as a guide for creating tailored content that aligns with the Varley-McKay Art Foundation's mission, values, and communication style.

Join us on Thursday, September 9th at 7 PM for Summer Social at the Varley! We invite you to pick up snack boxes from Mariott Markham to enjoy while watching a virtual gallery tour at the Varley Art Gallery led by our Animateurs, Katherine Dick and Natalie Lam. Learn about the Varley Art Gallery and how you can contribute as a donor to this vital cultural hub in your community! Snack boxes include:One alcoholic beverage: it will be a canned beverage, and the following options are available &ndash; hotel&rsquo;s choice of craft beer, Somersby, White Claw, Mott&rsquo;s Clamato Caesar, Jack Daniel&rsquo;s Rum and Coke canned cocktail.One bottled juiceDeluxe berries and seasonal fruit medleyTrail mixOven-roasted turkey wrap with cheddar cheese, avocado and mayonnaise (for a vegetarian option please email Ivy at <a href="mailto:IPan@markham.ca">IPan@markham.ca</a> by August 29 11:59pm)&nbsp; **Snack boxes can be picked up at Toronto Marriott Markham, <span style="font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; float: none; display: inline !important;">170 Enterprise Blvd, Markham, ON L6G 0E6 from 10 am - 4 pm<span style='color: rgb(0, 0, 0); font-family: "Open Sans"; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; float: none; display: inline !important;'>**Zoom link for virtual gallery tour will be sent to all participants by email one day before event &nbsp;

Hello Prénom Nom, Thank you from the bottom of our hearts for your interest in the initiatives of the Varley Art Gallery! You answered the call during this unprecedented time and will continue to support us by joining in for a virtual event.&nbsp;The COVID-19 pandemic continues to greatly impact the operations of the Varley Art Gallery this year, resulting in a loss of revenues normally generated through program registrations, memberships and venue rentals. To assist the gallery this year, the prospect of you being a donor will go towards the support of the Varley Art Gallery&#39;s 2021 exhibitions.&nbsp;Please visit the Varley Art Gallery and see the impact of your support in action, helping the Varley remain a vital cultural hub in your community.&nbsp; All the best,&nbsp; They Varley McKay Art Foundation&nbsp;

Join us on Thursday, September 9th at 7 PM for Summer Social at the Varley! We invite you to pick up snack boxes from Mariott Markham to enjoy while watching a virtual gallery tour at the Varley Art Gallery led by our Animateurs, Katherine Dick and Natalie Lam. Learn about the Varley Art Gallery and how you can contribute as a donor to this vital cultural hub in your community! Snack boxes include:One alcoholic beverage: it will be a canned beverage, and the following options are available – hotel’s choice of craft beer, Somersby, White Claw, Mott’s Clamato Caesar, Jack Daniel’s Rum and Coke canned cocktail.One bottled juiceDeluxe berries and seasonal fruit medleyTrail mixOven-roasted turkey wrap with cheddar cheese, avocado and mayonnaise (for a vegetarian option please email Ivy at <a href="mailto:IPan@markham.ca">IPan@markham.ca</a> by August 29 11:59pm)  **Snack boxes can be picked up at Toronto Marriott Markham, 170 Enterprise Blvd, Markham, ON L6G 0E6 from 10 am - 4 pm**Zoom link for virtual gallery tour will be sent to all participants by email one day before event