CENTRAL ALBERTA OUTREACH SOCIETY

### Context Profile for Central Alberta Outreach Society

#### 1. Organization Mission & Cause
The Central Alberta Outreach Society, also known as The Outreach Centre, is dedicated to supporting individuals and families facing challenges related to domestic violence, mental health, self-sufficiency, and housing stability. Their mission is to empower individuals through various support services, fostering resilience and promoting community well-being. The organization aims to create a safe and supportive environment where individuals can access the resources they need to improve their lives.

#### 2. Type of Activities
The Outreach Centre engages in a variety of activities, including:
- **Fundraising Events**: Notably, the Lip Sync Battle, which involves community members competing to raise funds for the organization. This event emphasizes community involvement and support.
- **Community Programs**: They offer programs focused on domestic violence support, mental health services, self-sufficiency initiatives, and housing stability assistance.
- **Awareness Campaigns**: The organization runs campaigns to raise awareness about the issues they address and to encourage community engagement and support.

#### 3. Tone of Voice
The tone of voice used by The Outreach Centre is:
- **Friendly and Approachable**: The language is warm and inviting, making it easy for individuals to connect with the organization.
- **Inspiring and Supportive**: Communications often emphasize empowerment and community support, encouraging individuals to participate and contribute.
- **Professional yet Casual**: While the organization maintains professionalism, the language is accessible and relatable, making it suitable for a broad audience.

#### 4. Emoji Usage
The Central Alberta Outreach Society does not prominently use emojis in their communications. Their content tends to focus on clear, straightforward language without the embellishment of emojis, maintaining a professional appearance.

#### 5. Key Facts
- **Founding Information**: Specific founding details were not available on the website but the organization has been active in the community for several years.
- **Scale**: The organization has a total of 186 forms and has conducted 5 email campaigns, indicating a structured approach to outreach and engagement.
- **Impact Metrics**: The Lip Sync Battle raised over $200,000 last year, showcasing the community's support and the organization's effectiveness in fundraising.
- **Volunteer Information**: While specific volunteer metrics were not detailed, the organization likely relies on community volunteers for events and programs, as indicated by their community-focused activities.

#### 6. Writing Guidelines
Based on existing content patterns, the following writing guidelines should be observed:
- **Use Clear and Simple Language**: Avoid jargon and complex terms to ensure messages are easily understood by a diverse audience.
- **Incorporate Personalization**: Use recipient names in communications to create a more personal connection (as seen in email campaigns).
- **Emphasize Community and Support**: Highlight the importance of community involvement and the impact of contributions on individuals’ lives.
- **Maintain a Positive and Encouraging Tone**: Focus on uplifting language that inspires action and support for the organization's mission.

This context profile serves as a foundational guide for generating personalized and effective content for the Central Alberta Outreach Society, ensuring alignment with their mission and communication style.

Thank you for registering for Walk a Mile Red Deer.

Individual Walker

Once registered email jessica.c@caoutreach.ca or dustin@caoutreach.ca for your team code to register the rest of your group.

Corporate Team (Unlimited Walkers)

Corporate Event Sponsor (Unlimited Walkers)

<h2><strong style="box-sizing:border-box;font-weight:700;margin:0px;padding:0px;border:0px;font-size:26px;vertical-align:baseline;background:transparent"><span fr-original-style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; font-size: 26px; vertical-align: baseline; background: transparent; color: rgb(255, 0, 0);" style="box-sizing:border-box;margin:0px;padding:0px;border:0px;font-size:26px;vertical-align:baseline;background:transparent;color:rgb(255, 0, 0)">HOW IT WORKS</span></strong></h2><p style="box-sizing:border-box;margin:0px;padding:0px 0px 1em;border:0px;font-size:16px;vertical-align:baseline;background:rgb(255, 255, 255);color:rgb(0, 0, 0);font-family:Roboto, sans-serif;font-style:normal;font-weight:500;letter-spacing:normal;text-align:left;text-indent:0px;text-transform:none;word-spacing:0px;white-space:normal;width:100%;line-height:1.5"><span fr-original-style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; font-size: 16px; vertical-align: baseline; background: transparent;" style="box-sizing:border-box;margin:0px;padding:0px;border:0px;font-size:16px;vertical-align:baseline;background:transparent">Walk a Mile Red Deer</span> raises funds and awareness to end gender-based and domestic violence, allowing The Outreach Centre to provide supports, advocacy and services to individuals and families experiencing violence. From safety and transitional housing, to counselling and safety planning, we provide life-changing and life-saving support to survivors.</p><p style="box-sizing:border-box;margin:0px;padding:0px 0px 1em;border:0px;font-size:16px;vertical-align:baseline;background:rgb(255, 255, 255);color:rgb(0, 0, 0);font-family:Roboto, sans-serif;font-style:normal;font-weight:500;letter-spacing:normal;text-align:left;text-indent:0px;text-transform:none;word-spacing:0px;white-space:normal;width:100%;line-height:1.5"><span fr-original-style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; font-size: 16px; vertical-align: baseline; background: transparent;" style="box-sizing:border-box;margin:0px;padding:0px;border:0px;font-size:16px;vertical-align:baseline;background:transparent">Walk a Mile not only raises much-needed funds for The Outreach Centre, but it also raises awareness of the issue of gender-based and domestic violence in our city and surrounding communities.</span></p><h2><span fr-original-style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; font-size: 26px; vertical-align: baseline; background: transparent; color: rgb(255, 0, 0);" style="box-sizing:border-box;margin:0px;padding:0px;border:0px;font-size:26px;vertical-align:baseline;background:transparent;color:rgb(255, 0, 0)"><strong style="box-sizing:border-box;font-weight:700;margin:0px;padding:0px;border:0px;font-size:26px;vertical-align:baseline;background:transparent">Step 1: REGISTER</strong></span></h2><p style="box-sizing:border-box;margin:0px;padding:0px;border:0px;font-size:16px;vertical-align:baseline;background:rgb(255, 255, 255);color:rgb(0, 0, 0);font-family:Roboto, sans-serif;font-style:normal;font-weight:500;letter-spacing:normal;text-align:left;text-indent:0px;text-transform:none;word-spacing:0px;white-space:normal;width:100%;line-height:1.5">Click FUNDRAISE and create or join a team! Walk in solidarity with survivors of violence and register for <span fr-original-style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; font-size: 16px; vertical-align: baseline; background: transparent;" style="box-sizing:border-box;margin:0px;padding:0px;border:0px;font-size:16px;vertical-align:baseline;background:transparent">Walk a Mile Sylvan Lake</span>. </p><p style="box-sizing:border-box;margin:0px;padding:0px;border:0px;font-size:16px;vertical-align:baseline;background:rgb(255, 255, 255);color:rgb(0, 0, 0);font-family:Roboto, sans-serif;font-style:normal;font-weight:500;letter-spacing:normal;text-align:left;text-indent:0px;text-transform:none;word-spacing:0px;white-space:normal;width:100%;line-height:1.5"><br /></p><div style="box-sizing:border-box;margin:0px;padding:0px;border:0px;font-size:16px;vertical-align:baseline;background:rgb(255, 255, 255);color:rgb(0, 0, 0);font-family:Roboto, sans-serif;font-style:normal;font-weight:500;letter-spacing:normal;text-align:left;text-indent:0px;text-transform:none;word-spacing:0px;white-space:normal;width:100%;line-height:1.5"><div style="box-sizing:border-box;margin:0px;padding:0px;border:0px;font-size:16px;vertical-align:baseline;background:transparent;line-height:1.5"><h2><span fr-original-style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; font-size: 26px; vertical-align: baseline; background: transparent; color: rgb(255, 0, 0);" style="box-sizing:border-box;margin:0px;padding:0px;border:0px;font-size:26px;vertical-align:baseline;background:transparent;color:rgb(255, 0, 0)"><strong style="box-sizing:border-box;font-weight:700;margin:0px;padding:0px;border:0px;font-size:26px;vertical-align:baseline;background:transparent">Step 2: RAISE FUNDS</strong></span></h2></div></div><div style="box-sizing:border-box;margin:0px;padding:0px;border:0px;font-size:16px;vertical-align:baseline;background:rgb(255, 255, 255);color:rgb(0, 0, 0);font-family:Roboto, sans-serif;font-style:normal;font-weight:500;letter-spacing:normal;text-align:left;text-indent:0px;text-transform:none;word-spacing:0px;white-space:normal;width:100%;line-height:1.5"><div style="box-sizing:border-box;margin:0px;padding:0px;border:0px;font-size:16px;vertical-align:baseline;background:transparent;line-height:1.5"><div style="box-sizing:border-box;margin:0px;padding:0px;border:0px;font-size:16px;vertical-align:baseline;background:transparent;line-height:1.5"><div style="box-sizing:border-box;margin:0px;padding:0px;border:0px;font-size:16px;vertical-align:baseline;background:transparent;line-height:1.5"><div style="box-sizing:border-box;margin:0px;padding:0px;border:0px;font-size:16px;vertical-align:baseline;background:transparent;line-height:1.5"><div style="box-sizing:border-box;margin:0px;padding:0px;border:0px;font-size:16px;vertical-align:baseline;background:transparent;line-height:1.5"><p style="box-sizing:border-box;margin:0px;padding:0px 0px 1em;border:0px;font-size:16px;vertical-align:baseline;background:transparent;line-height:1.5">After you register, strive to reach your fundraising goals and help us raise awareness by sharing the event with your contacts and on your social media. Tag The Outreach Centre or use #RDWalkaMile2025</p><ul><li style="box-sizing:border-box;margin:0px;padding:0px;border:0px;font-size:16px;vertical-align:baseline;background:transparent">$1000 – <em>Can provide shelter for survivors for one month</em><em><br /></em><em><br /></em><span fr-original-style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; font-size: 26px; vertical-align: baseline; background: transparent; color: rgb(255, 0, 0);" style="box-sizing:border-box;margin:0px;padding:0px;border:0px;font-size:26px;vertical-align:baseline;background:transparent;color:rgb(255, 0, 0)"><strong style="box-sizing:border-box;font-weight:700;margin:0px;padding:0px;border:0px;font-size:26px;vertical-align:baseline;background:transparent">Step 3: WALK A MILE </strong></span></li></ul><p style="box-sizing:border-box;margin:0px;padding:0px;border:0px;font-size:16px;vertical-align:baseline;background:transparent;line-height:1.5"><span fr-original-style="box-sizing: border-box; margin: 0px; padding: 0px; border: 0px; font-size: 16px; vertical-align: baseline; background: transparent; color: rgb(0, 0, 0);" style="box-sizing:border-box;margin:0px;padding:0px;border:0px;font-size:16px;vertical-align:baseline;background:transparent;color:rgb(0, 0, 0)">Join us in Downtown Red Deer on Friday, September 12, 2025 at 1:00 pm to walk a mile!</span></p><p style="box-sizing:border-box;margin:0px;padding:0px;border:0px;font-size:16px;vertical-align:baseline;background:transparent;line-height:1.5"><br /></p></div></div></div></div></div></div>

<p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)">Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name</span>,</p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)"><br /></p><p style="margin:0px;width:100%;line-height:1.5;box-sizing:inherit;color:rgb(0, 0, 0)">Thank you from the bottom of our hearts for supporting our cause. This donation greatly helps our mission.<br /><br />If you would like to contribute further to our cause, become a volunteer, get involved in our events or learn more about The Outreach Centre's programs and services please contact below.<br /><br />Dustin Moore<br />dustin@caoutreach.ca<br />14033472480</p>

<p style="font-weight:bold"><strong><span>HOW IT WORKS</span></strong></p><p style="box-sizing:border-box;margin:0px;padding:0px 0px 1em;border:0px;vertical-align:baseline;font-style:normal;font-weight:500;letter-spacing:normal;text-align:left;text-indent:0px;text-transform:none;word-spacing:0px;white-space:normal;width:100%;line-height:1.5;max-width:100%"><span>Walk a Mile Red Deer</span> raises funds and awareness to end gender-based and domestic violence, allowing The Outreach Centre to provide supports, advocacy and services to individuals and families experiencing violence. From safety and transitional housing, to counselling and safety planning, we provide life-changing and life-saving support to survivors.</p><p style="box-sizing:border-box;margin:0px;padding:0px 0px 1em;border:0px;vertical-align:baseline;font-style:normal;font-weight:500;letter-spacing:normal;text-align:left;text-indent:0px;text-transform:none;word-spacing:0px;white-space:normal;width:100%;line-height:1.5;max-width:100%"><span>Walk a Mile not only raises much-needed funds for The Outreach Centre, but it also raises awareness of the issue of gender-based and domestic violence in our city and surrounding communities.</span></p><p style="font-weight:bold"><span><strong>Step 1: REGISTER</strong></span></p><p style="box-sizing:border-box;margin:0px;padding:0px;border:0px;vertical-align:baseline;font-style:normal;font-weight:500;letter-spacing:normal;text-align:left;text-indent:0px;text-transform:none;word-spacing:0px;white-space:normal;width:100%;line-height:1.5;max-width:100%">Click FUNDRAISE and create or join a team! Walk in solidarity with survivors of violence and register for <span>Walk a Mile Sylvan Lake</span>. </p><p style="box-sizing:border-box;margin:0px;padding:0px;border:0px;vertical-align:baseline;font-style:normal;font-weight:500;letter-spacing:normal;text-align:left;text-indent:0px;text-transform:none;word-spacing:0px;white-space:normal;width:100%;line-height:1.5;max-width:100%"><br /></p><div><div><p style="font-weight:bold"><span><strong>Step 2: RAISE FUNDS</strong></span></p></div></div><div><div><div><div><div><div><p style="box-sizing:border-box;margin:0px;padding:0px 0px 1em;border:0px;vertical-align:baseline;line-height:1.5">After you register, strive to reach your fundraising goals and help us raise awareness by sharing the event with your contacts and on your social media. Tag The Outreach Centre or use #RDWalkaMile2025</p><ul><li>$1000 – <em>Can provide shelter for survivors for one month</em><em><br /></em><em><br /></em><span><strong>Step 3: WALK A MILE </strong></span></li></ul><p style="box-sizing:border-box;margin:0px;padding:0px;border:0px;vertical-align:baseline;line-height:1.5"><span>Join us in Downtown Red Deer on Friday, September 12, 2025 at 1:00 pm to walk a mile!</span></p><p style="box-sizing:border-box;margin:0px;padding:0px;border:0px;vertical-align:baseline;line-height:1.5"><br /></p></div></div></div></div></div></div>

CENTRAL ALBERTA OUTREACH SOCIETY

Walk a Mile Red Deer

Individual Walker

$100

Corporate Team (Unlimited Walkers)

$500

Corporate Event Sponsor (Unlimited Walkers)

$1,500

Corporate Event Sponsor (Unlimited Walkers)

$2,500