Institut du cancer de Montréal

### Context Profile for Institut du cancer de Montréal

1. **Organization Mission & Cause**:
   - The Institut du cancer de Montréal (ICM) is dedicated to advancing cancer research and treatment, particularly in the field of thoracic oncology. Their mission is to foster innovation in cancer research, improve patient outcomes, and promote solidarity among patients, families, and the community. They aim to support groundbreaking research initiatives and provide training for medical professionals in oncology.

2. **Type of Activities**:
   - **Fundraising Events**: The ICM organizes various fundraising events, including the "DÉFI Respire," an annual run that raises funds for thoracic oncology research. This event has been running since 2010 and has successfully raised over $771,000 to support research projects.
   - **Community Programs**: They engage the community through awareness campaigns and educational initiatives about cancer prevention and treatment.
   - **Research Support**: The organization supports numerous research projects and promotes international collaboration in the field of oncology.

3. **Tone of Voice**:
   - The tone of the ICM's communications is **inspiring**, **friendly**, and **professional**. They use an encouraging and supportive language to engage their audience, emphasizing community involvement and the importance of research in improving cancer treatment outcomes.

4. **Emoji Usage**:
   - The ICM does not prominently use emojis in their communications. Their content tends to be more formal and professional, focusing on clear and informative messaging without the casualness that emojis may convey.

5. **Key Facts**:
   - **Founded**: The ICM has been operational since at least 2010, when the DÉFI Respire was launched.
   - **Impact Metrics**: Over $771,000 raised for thoracic oncology research, supporting multiple research projects and training for medical professionals.
   - **Volunteer Opportunities**: The ICM likely encourages community involvement through volunteering, especially during events like the DÉFI Respire, although specific volunteer information was not detailed on the website.

6. **Writing Guidelines**:
   - **Style**: Use clear, concise, and informative language. Avoid overly technical jargon unless necessary, and always provide explanations for complex terms.
   - **Engagement**: Encourage community participation and emphasize the impact of donations and involvement. Use calls to action that invite readers to join events or support research.
   - **Personalization**: When addressing donors or participants, personalize communications where possible (e.g., using their names).
   - **Professionalism**: Maintain a professional tone while being approachable and supportive, reflecting the organization’s commitment to its cause and community.

This context profile serves as a foundational guide for AI assistants to create tailored content that aligns with the Institut du cancer de Montréal's mission, activities, and communication style.

Polo pour homme

Men's Golf Polo

Polo pour femme

Women's Golf Polo

Le 10e anniversaire du Golf contre le Cancer aura lieu le 22 juin prochain au Club de golf de l'Île de Montréal. Au profit de la recherche sur le cancer de la prostate, il est possible de vous procurer un polo de l'événement via ce formulaire. Pour les participants du golf, il sera possible de récupérer votre polo directement le matin de l'événement. Pour les personnes qui ne participent pas au golf, il sera possible de récupérer votre polo au bureau de l'Institut du cancer de Montréal situé au 900, rue St-Denis, Montréal, après l'événement.

Bonjour <span contenteditable="false" data-custom-variable="{{firstname}}" style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Prénom <span contenteditable="false" data-custom-variable="{{lastname}}" style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Nom , MERCI!Nous avons reçu votre transaction dans le cadre du Golf contre le Cancer. En faisant cet achat, vous appuyez concrètement les efforts de recherche sur le cancer présentement en cours à l'axe Cancer du Centre de recherche du CHUM. Nous vous remercions encore une fois de votre geste de générosité, de votre confiance et de croire que le cancer pourra être vaincu grâce à la recherche scientifique soutenue. Veuillez accepter l’expression de nos meilleures salutations.<p style="box-sizing:inherit;width:774px;color:rgb(65, 65, 65);font-family:Roboto;font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-align:left;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;margin-top:0px;margin-bottom:0px"> <table><tbody><tr><td><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1668443459/vpyqon86lgczjv5xoomz.jpg" style="width:169px;display:block;vertical-align:top;margin:5px auto 5px 0px;text-align:left;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit" />Michelle Brisebois Directrice générale Institut du cancer de Montréal</td><td>900 rue St-Denis, 10e étage Montréal (Québec), Canada H2X 0A9 Tél. : (514) 890-8213 info@icm.qc.ca icm.qc.ca </td><td><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1668027176/gsosoijnjg9zpymfipme.png" style="box-sizing:inherit;max-width:100%;position:relative;cursor:pointer;padding:0px 1px;user-select:none;width:177px;display:block;vertical-align:top;margin:5px auto;text-align:center" /></td></tr></tbody></table>

Le 10e anniversaire du Golf contre le Cancer aura lieu le 22 juin prochain au Club de golf de l'Île de Montréal. Au profit de la recherche sur le cancer de la prostate, il est possible de vous procurer un polo de l'événement via ce formulaire. Pour les participants du golf, il sera possible de récupérer votre polo directement le matin de l'événement. Pour les personnes qui ne participent pas au golf, il sera possible de récupérer votre polo au bureau de l'Institut du cancer de Montréal situé au 900, rue St-Denis, Montréal, après l'événement.

Polo - Golf contre le Cancer

The 10th anniversary of Golf Against Cancer will be held on June 22nd at the Club de golf de l'Île de Montréal. To benefit prostate cancer research, you can purchase a polo shirt for the event via this form. For golf participants, it will be possible to pick up your polo directly on the morning of the event. For those not participating in the golf event, it will be possible to pick up your polo at the Institute of Cancer Research of Montreal office located at 900 St-Denis Street, Montreal, after the event.

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Prénom <span contenteditable="false" data-custom-variable="{{lastname}}" style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Nom , Thank you! We received your transaction as part of the Golf Against Cancer. By making this purchase, you are concretely supporting the cancer research efforts currently underway at the Cancer Research Centre of the CHUM. Once again, we thank you for your generosity, for your confidence and for believing that cancer can be beaten through sustained scientific research. Please accept our best regards. <p style="box-sizing:inherit;width:774px;color:rgb(65, 65, 65);font-family:Roboto;font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-align:left;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;margin-top:0px;margin-bottom:0px"> <table><tbody><tr><td><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1668443459/vpyqon86lgczjv5xoomz.jpg" style="width:169px;display:block;vertical-align:top;margin:5px auto 5px 0px;text-align:left;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit" />Michelle Brisebois Directrice générale Institut du cancer de Montréal</td><td>900 rue St-Denis, 10e étage Montréal (Québec), Canada H2X 0A9 Tél. : (514) 890-8213 info@icm.qc.ca icm.qc.ca </td><td><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1668027176/gsosoijnjg9zpymfipme.png" style="box-sizing:inherit;max-width:100%;position:relative;cursor:pointer;padding:0px 1px;user-select:none;width:177px;display:block;vertical-align:top;margin:5px auto;text-align:center" /></td></tr></tbody></table>

The 10th anniversary of Golf Against Cancer will be held on June 22nd at the Club de golf de l'Île de Montréal. To benefit prostate cancer research, you can purchase a polo shirt for the event via this form. For golf participants, it will be possible to pick up your polo directly on the morning of the event. For those not participating in the golf event, it will be possible to pick up your polo at the Institute of Cancer Research of Montreal office located at 900 St-Denis Street, Montreal, after the event.

FR

Institut du cancer de Montréal

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Polo shirt - Golf Against Cancer

Men's Golf Polo

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Women's Golf Polo

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