Big Brothers Big Sisters of Williams Lake

### Context Profile for Big Brothers Big Sisters of Williams Lake

#### 1. Organization Mission & Cause
**Mission:** Big Brothers Big Sisters of Williams Lake is dedicated to providing mentorship and support to youth in the Williams Lake area. Their mission is to create and support one-to-one relationships between adult volunteers (Bigs) and children (Littles) to help them realize their potential and build self-esteem through positive role modeling.

**Cause:** The organization focuses on education and personal development, emphasizing the importance of mentorship in fostering academic success and life skills among youth.

#### 2. Type of Activities
- **Mentorship Programs:** The core activity involves pairing adult volunteers with children for mentorship, guidance, and support.
- **Fundraising Campaigns:** Regular fundraising events, such as the "BIG Christmas Raffle," which includes prizes like flights donated by WestJet.
- **Community Engagement:** They engage with the local community through events that promote awareness of their programs and the importance of mentorship.

#### 3. Tone of Voice
- **Friendly and Approachable:** The language used on the website is warm and inviting, aiming to create a sense of community and support.
- **Inspiring and Positive:** Communications often highlight success stories and the positive impact of mentorship, encouraging potential volunteers and donors to get involved.
- **Informative but Casual:** While providing necessary information, the tone remains accessible, avoiding overly formal language.

#### 4. Emoji Usage
- **Limited Emoji Use:** The website and communications do not prominently feature emojis. The tone remains professional and straightforward, focusing on clear messaging rather than casual or playful elements.

#### 5. Key Facts
- **Founding Information:** Specific founding details are not provided on the website; further research may be needed for historical context.
- **Scale:** The organization has a total of 37 forms and has conducted 5 email campaigns, indicating a structured approach to outreach and engagement.
- **Impact Metrics:** While specific metrics are not detailed on the website, the emphasis on mentorship suggests a focus on measurable outcomes in youth development.
- **Volunteer Information:** The organization actively seeks volunteers to serve as mentors, highlighting the importance of community involvement.

#### 6. Writing Guidelines
- **Maintain a Friendly Tone:** Use approachable language that resonates with community members and potential volunteers.
- **Highlight Impact:** Focus on the positive outcomes of mentorship and the difference it makes in the lives of youth.
- **Be Clear and Concise:** Provide information in a straightforward manner, ensuring that calls to action are easy to understand.
- **Use Inspiring Language:** Incorporate success stories and testimonials to motivate readers to engage with the organization.

This context profile serves as a foundational guide for creating personalized and effective content for Big Brothers Big Sisters of Williams Lake, ensuring alignment with their mission and communication style.

Backwoods TRY-Athlon Participant

Dinner Guest

Youth Dinner Guest

Big Brothers Big Sisters of Williams Lake presents the 4th Annual Backwoods TRY-Athlon!!  Who?     Anyone 10+ can take on the course! *participants               10-18 must have an adult over 19 accompany themWhat?    5km Paddle, 11km Bike, 7km Run Where?  The Backwoods of  Gavin Lake Forest Education Centre When?   Saturday Sept 10 2022 at 11AM How?     Register at https://williamslake.bigbrothersbigsisters.ca/backwoods.../Why?     All pledges raised from our TRY-Athloners goes directly to               supporting our mentoring programs here in Williams               Lake & 100 Mile House!  We can't wait to see you there!

Hello Prénom Nom, Thank you from Big Brothers Big Sisters 📭   at Gavin Lake, British Columbia V0L 1G0, Canada ⌚️   On Saturday, September 10, 2022 At 11:00 a.m.        Registration opens at 10:00 am         BBQ from 12:00-4:00 Kind regards. Susan Erlandson susan.erlandson@bigbrothersbigsisters.ca2503988391

Big Brothers Big Sisters of Williams Lake presents the 4th Annual Backwoods TRY-Athlon!!  Who?     Anyone 10+ can take on the course! *participants               10-18 must have an adult over 19 accompany themWhat?    5km Paddle, 11km Bike, 7km Run Where?  The Backwoods of  Gavin Lake Forest Education Centre When?   Saturday Sept 10 2022 at 11AM How?     Register at https://williamslake.bigbrothersbigsisters.ca/backwoods.../Why?     All pledges raised from our TRY-Athloners goes directly to               supporting our mentoring programs here in Williams               Lake &amp; 100 Mile House!  We can't wait to see you there!

Big Brothers Big Sisters of Williams Lake

4th Annual Backwoods TRY-Athlon

Gavin Lake

Backwoods TRY-Athlon Participant

$50

Dinner Guest

$15

Youth Dinner Guest

Free