Big Brothers Big Sisters of Centre Wellington

### Context Profile for Big Brothers Big Sisters of Centre Wellington

#### 1. Organization Mission & Cause
Big Brothers Big Sisters of Centre Wellington (BBBSCW) is dedicated to creating and supporting one-to-one mentoring relationships that ignite the potential of children and youth in the Centre Wellington area. Their mission is to foster positive relationships that help young people develop the skills and confidence they need to succeed in life. The organization believes in the power of mentorship to create a brighter, more compassionate world for children and youth.

#### 2. Type of Activities
BBBSCW engages in various activities, including:
- **Mentoring Programs:** Pairing adult volunteers (Bigs) with children (Littles) to provide guidance and support.
- **Fundraising Events:** Hosting events like the "Fun Pickleball Tournament" to raise funds for their programs.
- **Community Engagement:** Organizing activities that promote community involvement and awareness about the importance of mentorship.

#### 3. Tone of Voice
The tone of voice used by BBBSCW is:
- **Friendly and Inviting:** The language is warm and welcoming, encouraging community participation.
- **Inspiring:** The content often emphasizes the positive impact of mentorship and the importance of supporting youth.
- **Casual yet Professional:** While maintaining professionalism, the tone is approachable, making it easy for potential volunteers and donors to connect with the organization.

#### 4. Emoji Usage
The organization utilizes emojis in their communications, particularly in event promotions (e.g., 🎉 for celebrations). This usage adds a light-hearted and engaging element to their messaging, making it more relatable and fun for the audience.

#### 5. Key Facts
- **Founding Info:** Specific founding details were not available on the website, but the organization is part of the larger Big Brothers Big Sisters network, which has a long-standing history.
- **Scale:** The organization has a total of 89 forms and has conducted 45 email campaigns, indicating a robust engagement strategy.
- **Impact Metrics:** While specific metrics were not detailed on the website, the emphasis on mentorship suggests a focus on positive outcomes for youth in the community.
- **Volunteer Info:** The organization actively recruits volunteers to serve as mentors, highlighting the importance of community involvement in their mission.

#### 6. Writing Guidelines
- **Use of Personalization:** Incorporate personal touches in communications, such as addressing recipients by name.
- **Engaging Language:** Use an inviting and enthusiastic tone, especially when promoting events or thanking supporters.
- **Clarity and Conciseness:** Ensure that messages are straightforward and easy to understand, avoiding overly complex language.
- **Incorporate Visual Elements:** Utilize emojis and engaging visuals to enhance the appeal of communications, particularly in social media and event promotions.

This context profile serves as a foundational guide for generating personalized and effective content for Big Brothers Big Sisters of Centre Wellington, ensuring alignment with their mission, tone, and audience engagement strategies.

1 ticket for a chance to win the WestJet Gift of Flight Raffle in support of Big Brothers Big Sisters of Centre Wellington.  The lucky winner will receive one roundtrip flight for two guests to any regularly scheduled and marketed WestJet destination*! (*No cash value, fees, taxes, surcharges not included, blackout dates and restrictions apply.)

Gift of Flight Raffle Ticket

3 tickets for THREE chances to win the WestJet Gift of Flight Raffle in support of Big Brothers Big Sisters of Centre Wellington. The lucky winner will receive one roundtrip flight for two guests to any regularly scheduled and marketed WestJet destination*! (*No cash value, fees, taxes, surcharges not included, blackout dates and restrictions apply.)

BIG Gift of Flight

<div style="margin: 0px; padding: 0px; border: 0px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-weight: 400; font-stretch: inherit; font-size: 15px; line-height: inherit; font-family: Cambria, Georgia, serif; vertical-align: baseline; color: rgb(32, 31, 30); letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; background-color: rgb(255, 255, 255);"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: 14px; line-height: inherit; font-family: Roboto; vertical-align: baseline; color: black;">As Big Brothers Big Sisters of Centre Wellington continues to manage the impact of the ongoing pandemic, we are excited to announce that we are bringing back our annual golf tournament,&nbsp;<a data-auth="Verified" data-linkindex="0" href="https://can01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fcentrewellington.bigbrothersbigsisters.ca%2Fevent%2Fgolf-for-kids-sake%2F&data=04%7C01%7Ckelly.legge%40bigbrothersbigsisters.ca%7Ce981eb1e29bb46a3fc7a08d903469fcf%7C223c5242b02f43fca973958508abb912%7C0%7C0%7C637544424122671680%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&sdata=v%2Byh41owJQttEwWU8URK1DHDGhT9zRc6YMnjEzJZ1cI%3D&reserved=0" rel="noopener noreferrer" style="margin: 0px; padding: 0px; border: 0px; font: inherit; vertical-align: baseline;" target="_blank" title="Original URL: https://centrewellington.bigbrothersbigsisters.ca/event/golf-for-kids-sake/. Click or tap if you trust this link.">Golf for Kids&#39; Sake</a>&nbsp;on July 8, 2021. The day will see up to 100 Golfers enjoying 18 Holes of Golf in support of&nbsp;Big Brothers Big Sisters of Centre Wellington. We have made sure all necessary safety measures are in place so the only thing golfers will be worried about is their golf swing! Golf is not the only thing we are excited about!! We will also be raffling off the Gift of Flight!! The lucky winner will&nbsp;receive&nbsp;<p style="color: rgb(32, 31, 30); font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; font-size: 11pt; font-family: Calibri, sans-serif; margin: 0px;">one roundtrip flight for two guests to any regularly scheduled and marketed WestJet destination*!&nbsp;(*No cash value,<p style="color: rgb(32, 31, 30); font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; font-size: 11pt; font-family: Calibri, sans-serif; margin: 0px;">fees, taxes, surcharges not included, blackout dates and restrictions apply.)<p style="color: rgb(32, 31, 30); font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; font-size: 11pt; font-family: Calibri, sans-serif; margin: 0px;"> <p style="color: rgb(32, 31, 30); font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; font-size: 11pt; font-family: Calibri, sans-serif; margin: 0px;">For only $20/Ticket or $50 for 3 tickets, you could be well on your way to your next dream vacation! Draw will take place live during our Golf for Kids&#39; Sake Virtual Reception on July 8, 2021. Winners do not need to be in attendance and will be notified. All proceeds go to providing essential programs and services for local youth in need of life changing, mentoring relationships through Big Brothers Big Sisters of Centre Wellington. </div><div style="margin: 0px; padding: 0px; border: 0px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-weight: 400; font-stretch: inherit; font-size: 15px; line-height: inherit; font-family: Cambria, Georgia, serif; vertical-align: baseline; color: rgb(32, 31, 30); letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; background-color: rgb(255, 255, 255);"> </div><div style="margin: 0px; padding: 0px; border: 0px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-weight: 400; font-stretch: inherit; font-size: 15px; line-height: inherit; font-family: Cambria, Georgia, serif; vertical-align: baseline; color: rgb(32, 31, 30); letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; background-color: rgb(255, 255, 255);"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: 14px; line-height: inherit; font-family: Roboto; vertical-align: baseline; color: black;">&nbsp;Ontario Lottery License #M805467</div>

Hello Prénom Nom, On behalf of Big Brothers Big Sisters of Centre Wellington and the youth we serve, thank you for your support through your participation in the Gift of Flight raffle<span style='color: rgb(65, 65, 65); font-family: "Open Sans"; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;'>. All proceeds go towards supporting Big Brothers Big Sisters of Centre Wellington and the youth we serve.If you have any questions, please do not hesitate to contact me directly,Kelly<p style="font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; margin: 0in 0in 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif; color: rgb(32, 31, 30); background-color: rgb(255, 255, 255);"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: 12pt; line-height: inherit; font-family: Calibri, Helvetica, sans-serif; vertical-align: baseline; color: rgb(45, 204, 211);">Kelly Legge<span style='margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: inherit; line-height: inherit; font-family: "Zilla Slab"; vertical-align: baseline; color: rgb(84, 88, 90);'><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: 12pt; line-height: inherit; font-family: Calibri, Helvetica, sans-serif; vertical-align: baseline; color: inherit;">&nbsp;<span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: 12pt; line-height: inherit; font-family: Calibri, Helvetica, sans-serif; vertical-align: baseline; color: rgb(84, 88, 90);">|<span style='margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: inherit; line-height: inherit; font-family: "Zilla Slab"; vertical-align: baseline; color: rgb(84, 88, 90);'><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: 12pt; line-height: inherit; font-family: Calibri, Helvetica, sans-serif; vertical-align: baseline; color: inherit;">&nbsp;<span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: 12pt; line-height: inherit; font-family: Calibri, Helvetica, sans-serif; vertical-align: baseline; color: rgb(45, 204, 211);">Development Coordinator<p style="font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; margin: 0in 0in 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif; color: rgb(32, 31, 30); background-color: rgb(255, 255, 255);"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: 12pt; line-height: inherit; font-family: Calibri, Helvetica, sans-serif; vertical-align: baseline; color: rgb(84, 88, 90);">Big Brothers Big Sisters of Centre Wellington<p style="font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; margin: 0in 0in 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif; color: rgb(32, 31, 30); background-color: rgb(255, 255, 255);"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: 12pt; line-height: inherit; font-family: Calibri, Helvetica, sans-serif; vertical-align: baseline; color: rgb(84, 88, 90);">kelly.legge@bigbrothersbigsisters.ca<p style="font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; margin: 0in 0in 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif; color: rgb(32, 31, 30); background-color: rgb(255, 255, 255);"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: 12pt; line-height: inherit; font-family: Calibri, Helvetica, sans-serif; vertical-align: baseline; color: rgb(84, 88, 90);">519-787-0106 ext. 221<p style="font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; margin: 0in 0in 0.0001pt; font-size: 11pt; font-family: Calibri, sans-serif; color: rgb(32, 31, 30); background-color: rgb(255, 255, 255);"><span style="margin: 0px; padding: 0px; border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; font-size: 12pt; line-height: inherit; font-family: Calibri, Helvetica, sans-serif; vertical-align: baseline; color: rgb(84, 88, 90);">900 Tower St S. Unit 100A, Fergus, ON N1M 3N7

<div>As Big Brothers Big Sisters of Centre Wellington continues to manage the impact of the ongoing pandemic, we are excited to announce that we are bringing back our annual golf tournament, <a href="https://can01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fcentrewellington.bigbrothersbigsisters.ca%2Fevent%2Fgolf-for-kids-sake%2F&amp;data=04%7C01%7Ckelly.legge%40bigbrothersbigsisters.ca%7Ce981eb1e29bb46a3fc7a08d903469fcf%7C223c5242b02f43fca973958508abb912%7C0%7C0%7C637544424122671680%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C1000&amp;sdata=v%2Byh41owJQttEwWU8URK1DHDGhT9zRc6YMnjEzJZ1cI%3D&amp;reserved=0" target="_blank">Golf for Kids' Sake</a> on July 8, 2021. The day will see up to 100 Golfers enjoying 18 Holes of Golf in support of Big Brothers Big Sisters of Centre Wellington. We have made sure all necessary safety measures are in place so the only thing golfers will be worried about is their golf swing! Golf is not the only thing we are excited about!! We will also be raffling off the Gift of Flight!! The lucky winner will receive <p style="font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration-thickness:initial;text-decoration-style:initial;margin:0px;max-width:100%">one roundtrip flight for two guests to any regularly scheduled and marketed WestJet destination*! (*No cash value,<p style="font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration-thickness:initial;text-decoration-style:initial;margin:0px;max-width:100%">fees, taxes, surcharges not included, blackout dates and restrictions apply.)<p style="font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration-thickness:initial;text-decoration-style:initial;margin:0px;max-width:100%"> <p style="font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:left;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration-thickness:initial;text-decoration-style:initial;margin:0px;max-width:100%">For only $20/Ticket or $50 for 3 tickets, you could be well on your way to your next dream vacation! Draw will take place live during our Golf for Kids' Sake Virtual Reception on July 8, 2021. Winners do not need to be in attendance and will be notified. All proceeds go to providing essential programs and services for local youth in need of life changing, mentoring relationships through Big Brothers Big Sisters of Centre Wellington. </div><div> </div><div> Ontario Lottery License #M805467</div>

Big Brothers Big Sisters of Centre Wellington

Golf For Kids' Sake Gift of Flight Raffle

Gift of Flight Raffle Ticket

$20

BIG Gift of Flight

$50