Up and Running

### Context Profile for Up and Running

1. **Organization Mission & Cause**:
   - **Mission**: Up and Running is dedicated to promoting mental health through accessible walking and running programs. They aim to create positive change in the community by providing low-cost, supportive activities that encourage physical wellness and mental well-being.
   - **Cause**: The organization focuses on addressing the increasing levels of burnout and declining mental health in communities, particularly through physical activity.

2. **Type of Activities**:
   - **Events**: They organize community events like the "Harvest Trailmixer," which includes running and walking activities aimed at fundraising for mental health initiatives.
   - **Fundraising Campaigns**: They run campaigns to raise funds for their programs, with specific monetary goals (e.g., $35,000 for the Harvest Trailmixer).
   - **Community Programs**: Up and Running offers programs that are designed to be safe, supportive, and accessible to all community members, promoting overall mental health.

3. **Tone of Voice**:
   - The tone is **friendly**, **inspiring**, and **supportive**. The language used is inclusive and encourages community involvement, emphasizing the positive impact of participation on mental health.
   - The content is approachable, aiming to motivate individuals to engage in activities that benefit both themselves and the community.

4. **Emoji Usage**:
   - The website and communications do not prominently feature emojis. The tone remains professional and straightforward, focusing on clarity and impact rather than casual or playful language.

5. **Key Facts**:
   - **Founding Info**: Specific founding details are not provided on the website, but the organization has established itself as a community-focused initiative.
   - **Scale**: The organization has a total of 377 forms and has conducted 40 email campaigns, indicating an active engagement with the community.
   - **Impact Metrics**: They aim to raise significant funds (e.g., $35,000) for their programs, highlighting their commitment to expanding mental health resources.
   - **Volunteer Info**: While specific volunteer details are not mentioned, community involvement is a key aspect of their programs.

6. **Writing Guidelines**:
   - Use a **friendly and inclusive tone** that encourages participation and community spirit.
   - Focus on **clarity and motivation**, emphasizing the positive outcomes of involvement in events and programs.
   - Avoid casual language or emojis to maintain a professional and supportive atmosphere.
   - Highlight the impact of donations and participation, using specific metrics or goals to create urgency and importance.

This context profile serves as a foundational guide for generating personalized and effective content for Up and Running, ensuring alignment with their mission, tone, and community engagement strategies.

Title Sponsor

Community Builder

Team Builder

Entertainment Sponsor

SOLD: Mary McEachern, Sales Representative, M1 Real Estate Brokerage

Garden Café Sponsor

Food Sponsor

Cheerleader

Teammate

#CountryRumble On September 22, 2024, join Up and Running Guelph for our 5th annual Country Rumble.<span fr-original-style="box-sizing:border-box;font-family:Arial, Helvetica, sans-serif;color:rgb(253, 101, 54);" style="box-sizing:border-box;font-family:Arial, Helvetica, sans-serif;color:rgb(253, 101, 54)">  Our signature community event will return to The Arboretum, University of Guelph. <span fr-original-style="box-sizing:border-box;color:rgb(253, 101, 54);font-family:Arial, Helvetica, sans-serif;font-style:normal;font-weight:400;letter-spacing:normal;text-align:left;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;float:none;display:inline;" style="box-sizing:border-box;color:rgb(253, 101, 54);font-family:Arial, Helvetica, sans-serif;font-style:normal;font-weight:400;letter-spacing:normal;text-align:left;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;float:none;display:inline">Run,  Walk or Ride for Mental HealthRegister to Run or Walk our unique marked course around The Arboretum, University of Guelph.   If two-wheeled adventures are more your style, we will offer an 80+km gravel route. Group ride leaders will guide you through the scenic country roads at a social pace. For those wishing to challenge themselves or move faster, all riders will be provided with routes and are welcome to complete solo. <span fr-original-style="font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;font-size:14px;font-family:Arial;color:rgb(68, 30, 87);background-color:transparent;vertical-align:baseline;white-space:pre-wrap;" style="font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;font-size:14px;font-family:Arial;color:rgb(68, 30, 87);background-color:transparent;vertical-align:baseline;white-space:pre-wrap">The pandemic has taken a toll on the mental health of Canadians, with some groups having been disproportionately impacted. Through your support, we will help mitigate those impacts by responding to the increased demand for mental health programming and supports. Together, we will be be able to broaden our reach so that more people can experience the mental health benefits of green exercise. <span fr-original-style="font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;font-size:14px;font-family:Arial;color:rgb(68, 30, 87);background-color:transparent;vertical-align:baseline;white-space:pre-wrap;" style="font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;font-size:14px;font-family:Arial;color:rgb(68, 30, 87);background-color:transparent;vertical-align:baseline;white-space:pre-wrap">For more information, please contact Kelly at: <a href="mailto:kelly@upandrunningguelph.ca" style="color:inherit;text-decoration:inherit;user-select:auto;box-sizing:inherit">kelly@upandrunningguelph.ca</a>  <span fr-original-style="font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;font-size:14px;font-family:Arial;color:rgb(253, 101, 54);background-color:transparent;vertical-align:baseline;white-space:pre-wrap;" style="font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;font-size:14px;font-family:Arial;color:rgb(253, 101, 54);background-color:transparent;vertical-align:baseline;white-space:pre-wrap">*Please note<span fr-original-style="font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;font-size:14px;font-family:Arial;color:rgb(68, 30, 87);background-color:transparent;vertical-align:baseline;white-space:pre-wrap;" style="font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;font-size:14px;font-family:Arial;color:rgb(68, 30, 87);background-color:transparent;vertical-align:baseline;white-space:pre-wrap">: the registration platform Simply K prefills a suggested a "tip" at checkout. Be sure to double check and adjust as you see fit <span fr-original-style="font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;font-size:14px;font-family:Arial;color:rgb(253, 101, 54);background-color:transparent;vertical-align:baseline;white-space:pre-wrap;" style="font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;font-size:14px;font-family:Arial;color:rgb(253, 101, 54);background-color:transparent;vertical-align:baseline;white-space:pre-wrap"> This is NOT a required fee <span fr-original-style="font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;font-size:10pt;font-family:Arial;color:rgb(0, 0, 0);background-color:transparent;vertical-align:baseline;white-space:pre-wrap;" style="font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;font-size:10pt;font-family:Arial;color:rgb(0, 0, 0);background-color:transparent;vertical-align:baseline;white-space:pre-wrap">

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Prénom <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Nom, Thank you for supporting our 5th Annual Country Rumble event.   For more information about Up and Running, please visit our website at <a href="http://www.upandrunningguelph.ca/" style="color:inherit;text-decoration:inherit;user-select:auto;box-sizing:inherit" target="_blank">www.upandrunningguelph.ca</a> If you have any questions, please do not hesitate to contact me directly at <a href="mailto:-meghan@upandrunningguelph.ca" style="color:inherit;text-decoration:inherit;user-select:auto;box-sizing:inherit">kelly@upandrunningguelph.ca</a> On behalf of Up and Running and the community we serve, thank you!! Kelly Legge (she/her)Executive DirectorUp and Running Guelph

#CountryRumble On September 22, 2024, join Up and Running Guelph for our 5th annual Country Rumble.  Our signature community event will return to The Arboretum, University of Guelph. Run,  Walk or Ride for Mental HealthRegister to Run or Walk our unique marked course around The Arboretum, University of Guelph.   If two-wheeled adventures are more your style, we will offer an 80+km gravel route. Group ride leaders will guide you through the scenic country roads at a social pace. For those wishing to challenge themselves or move faster, all riders will be provided with routes and are welcome to complete solo. The pandemic has taken a toll on the mental health of Canadians, with some groups having been disproportionately impacted. Through your support, we will help mitigate those impacts by responding to the increased demand for mental health programming and supports. Together, we will be be able to broaden our reach so that more people can experience the mental health benefits of green exercise. For more information, please contact Kelly at: <a href="mailto:kelly@upandrunningguelph.ca">kelly@upandrunningguelph.ca</a>  *Please note: the registration platform Simply K prefills a suggested a "tip" at checkout. Be sure to double check and adjust as you see fit  This is NOT a required fee

Up and Running

2024 Country Rumble Sponsorship Opportunities

200 Arboretum Rd

Title Sponsor

$5,500

Community Builder

$4,000

Team Builder

$3,000

Entertainment Sponsor

$2,500

Garden Café Sponsor

$2,500

Food Sponsor

$2,000

Cheerleader

$1,500

Teammate

$500

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