FARRM (Farm Animal Rescue and Rehoming Movement)

### Context Profile for FARRM (Farm Animal Rescue and Rehoming Movement)

1. **Organization Mission & Cause**:
   - **Mission**: FARRM is dedicated to rescuing and rehoming farm animals, providing them with a safe haven and a second chance at life. Their mission emphasizes compassion, education, and advocacy for animal welfare, aiming to raise awareness about the plight of farm animals.
   - **Cause**: The organization focuses on the rescue of abused, neglected, or abandoned farm animals, promoting a harm-free environment where these animals can heal and thrive.

2. **Type of Activities**:
   - **Events**: FARRM hosts guided tours where visitors can meet the animals and learn their stories. These tours are designed to educate the public about animal welfare and the importance of rescue efforts.
   - **Fundraising Campaigns**: The organization conducts various fundraising initiatives, including ticket sales for tours and events, to support their operations and care for the animals.
   - **Community Programs**: They engage the community through educational outreach, encouraging responsible pet ownership and awareness of animal rights.

3. **Tone of Voice**:
   - The tone of FARRM's communications is **friendly**, **inspiring**, and **informative**. The language used is approachable, aiming to connect emotionally with the audience while providing essential information. The use of exclamation marks and inclusive language fosters a welcoming atmosphere.

4. **Emoji Usage**:
   - FARRM uses emojis sparingly in their communications. The 😊 emoji is used in contexts that add a light-hearted touch, particularly in FAQs, to convey friendliness and warmth. Overall, emoji usage is minimal and appropriate, enhancing rather than detracting from the message.

5. **Key Facts**:
   - **Founding Info**: Specific founding details are not provided on the website, but the organization is actively involved in animal rescue and advocacy.
   - **Scale**: FARRM has conducted 16 forms and sent out 67 email campaigns, indicating a robust engagement strategy with their community.
   - **Impact Metrics**: While specific metrics are not detailed, the organization highlights the transformative stories of the animals they rescue, showcasing their impact through narratives.
   - **Volunteer Info**: The website encourages community involvement, though specific volunteer opportunities and metrics are not explicitly stated.

6. **Writing Guidelines**:
   - **Style**: Maintain a friendly and conversational tone. Use simple, clear language that is accessible to a broad audience.
   - **Engagement**: Incorporate storytelling elements to highlight the animals' journeys and the impact of donations and support.
   - **Call to Action**: Use clear and inviting calls to action, encouraging readers to participate in events, donate, or volunteer.
   - **Formatting**: Use bullet points or short paragraphs for clarity, especially in informational sections. Include FAQs to address common questions directly.

### Conclusion
This context profile provides a comprehensive overview of FARRM's mission, activities, tone, and communication style, which will aid in crafting personalized and effective content for their audience. Emphasizing their friendly and inspiring tone, along with their commitment to animal welfare, will resonate well with supporters and potential donors.

General Admission

FARRM will be hosting a talk with Aaron Prasad of Cycling for Sanctuaries on June 18 at Althone Community League! There will be food (catered by <a href="https://www.padmanadi.com/" rel="noopener noreferrer" style="color:inherit;text-decoration:inherit;user-select:auto;box-sizing:inherit" target="_blank">Padmanadi</a>) and FARRM merch available after the talk. About Aaron<span fr-original-style="font-size: 14px; font-family: Helvetica; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="font-size:14px;font-family:Helvetica;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">Aaron is a self-proclaimed adventure cyclist<span fr-original-style="font-size: 14px; font-family: Helvetica; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="font-size:14px;font-family:Helvetica;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit"> who has been plant-based/vegan for over a decade. Originally motivated by the potential health benefits of stuffing his face with plants, he now engages in activism by riding his bike and being vegan. The evolution of his understanding, and his desire to express empathy first, before anything else, follows several experiences that “activated” him to see the lives of the beings around him in a different way. He believes that we are able to be our best<span fr-original-style="font-size: 14px; font-family: Helvetica; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="font-size:14px;font-family:Helvetica;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit"> selves, our most powerful<span fr-original-style="font-size: 14px; font-family: Helvetica; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="font-size:14px;font-family:Helvetica;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit"> selves, by tapping in to our inherent compassion and using it to inform our daily actions.   <span fr-original-style="font-size: 14px; font-family: Helvetica; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="font-size:14px;font-family:Helvetica;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">His message, “Optimizing the Human Experience (by being vegan),” is his take on why we need to be using compassion at the start of our decision-making processes if we want to be operating to our fullest potential. This message was crafted through the thoroughly-examined lens of his own experiences (and inexperience) while pedaling 3,400km up and down the mountains of Colombia, and it shares song, dance, laughter, and tears, combining stories and science, anger and love. <span fr-original-style="font-size: 14px; font-family: Helvetica; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="font-size:14px;font-family:Helvetica;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">His current project is what he believes to be the ultimate expression of his beliefs, and the latest iteration of his experiments in discomfort and humanity. He will be attempting to ride close to 8,000km through Canada, meeting with fully activated human beings (sanctuary operators) along the way, and using the attention his project receives to give them the spotlight.   <span fr-original-style="font-size: 14px; font-family: Helvetica; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="font-size:14px;font-family:Helvetica;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">Other projects in his past include sanctuary-partnered events like a 12-hour spin bike ride, a 31-day hunger strike (and strength experiment), and his very first attempt at adventure cycling only a few years ago, riding 600km+ on the coast of Colombia…having never travelled by bike before. <span fr-original-style="font-size: 14px; font-family: Helvetica; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="font-size:14px;font-family:Helvetica;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">He owes his current understanding of the world to the lessons animals have taught him, and he hopes we as humans can follow their lead.   <span fr-original-style="font-size: 14px; font-family: Helvetica; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="font-size:14px;font-family:Helvetica;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">His other athletic endeavours include swimming around an island in the Mediterranean, twice conquering the famed <span fr-original-style="font-size: 14px; font-family: Helvetica; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: italic; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="font-size:14px;font-family:Helvetica;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:italic;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">Alto de Letras<span fr-original-style="font-size: 14px; font-family: Helvetica; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="font-size:14px;font-family:Helvetica;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit"> road cycling climb (81km long, most recently with a fully loaded bike), and his latest, returning from 3,400km through the country of Colombia (including over 35,000m of total elevation gain).  <span fr-original-style="font-size: 14px; font-family: Helvetica; color: rgb(0, 0, 0); background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;" style="font-size:14px;font-family:Helvetica;color:rgb(0, 0, 0);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit"><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1717382181/velzlf1fmo9n1q3t0v6g.jpg" style="width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit" /> <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1717382190/sxevkfilr5kaum8szt0c.jpg" style="width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit" /> <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1717382199/l7lruvujlwbmtsy6phr1.jpg" style="width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit" />

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , Thank you for registering for our event and supporting our cause! Check out the <a href="https://www.farrmrescue.org/events" rel="noopener noreferrer" style="color:inherit;text-decoration:inherit;user-select:auto;box-sizing:inherit" target="_blank">Events</a> section on our website for more information on our other summer events (tours, yoga, family festival, and yard sale). FARRM (Farm Animal Rescue and Rehoming Movement)farrmrescue@gmail.com

FARRM will be hosting a talk with Aaron Prasad of Cycling for Sanctuaries on June 18 at Althone Community League! There will be food (catered by <a href="https://www.padmanadi.com/" target="_blank">Padmanadi</a>) and FARRM merch available after the talk. About AaronAaron is a self-proclaimed adventure cyclist who has been plant-based/vegan for over a decade. Originally motivated by the potential health benefits of stuffing his face with plants, he now engages in activism by riding his bike and being vegan. The evolution of his understanding, and his desire to express empathy first, before anything else, follows several experiences that “activated” him to see the lives of the beings around him in a different way. He believes that we are able to be our best selves, our most powerful selves, by tapping in to our inherent compassion and using it to inform our daily actions.   His message, “Optimizing the Human Experience (by being vegan),” is his take on why we need to be using compassion at the start of our decision-making processes if we want to be operating to our fullest potential. This message was crafted through the thoroughly-examined lens of his own experiences (and inexperience) while pedaling 3,400km up and down the mountains of Colombia, and it shares song, dance, laughter, and tears, combining stories and science, anger and love. His current project is what he believes to be the ultimate expression of his beliefs, and the latest iteration of his experiments in discomfort and humanity. He will be attempting to ride close to 8,000km through Canada, meeting with fully activated human beings (sanctuary operators) along the way, and using the attention his project receives to give them the spotlight.   Other projects in his past include sanctuary-partnered events like a 12-hour spin bike ride, a 31-day hunger strike (and strength experiment), and his very first attempt at adventure cycling only a few years ago, riding 600km+ on the coast of Colombia…having never travelled by bike before. He owes his current understanding of the world to the lessons animals have taught him, and he hopes we as humans can follow their lead.   His other athletic endeavours include swimming around an island in the Mediterranean, twice conquering the famed Alto de Letras road cycling climb (81km long, most recently with a fully loaded bike), and his latest, returning from 3,400km through the country of Colombia (including over 35,000m of total elevation gain).  <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1717382181/velzlf1fmo9n1q3t0v6g.jpg" style="width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;max-width:100%" /> <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1717382190/sxevkfilr5kaum8szt0c.jpg" style="width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;max-width:100%" /> <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1717382199/l7lruvujlwbmtsy6phr1.jpg" style="width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;max-width:100%" />

FARRM (Farm Animal Rescue and Rehoming Movement)

Dinner and Talk: Cycling for Sanctuaries with Aaron Prasad

13010 129 St NW

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General Admission

CA$10