Big Brothers Big Sisters of Saint John (serving Saint John, Kings & Charlotte)

### Context Profile for Big Brothers Big Sisters of Saint John

#### 1. Organization Mission & Cause
**Mission:** Big Brothers Big Sisters of Saint John is dedicated to providing mentorship opportunities that foster positive relationships between adult volunteers (Bigs) and local youth (Littles). Their mission is to ignite the potential of young people through supportive, one-on-one mentoring relationships, thereby enhancing their educational and personal development.

**Cause:** The organization focuses on education and personal development, aiming to empower youth in the Saint John, Kings, and Charlotte regions through mentorship.

#### 2. Type of Activities
- **Events:** 
  - **BIG Book Sale:** An annual event celebrating the love of reading, featuring over 50,000 gently used books. This event serves as a major fundraising initiative, with activities including a Friends & Family reading lounge, children's activities, and clearance deals.
  
- **Fundraising Campaigns:** 
  - The organization actively seeks sponsorships for events like the BIG Book Sale, offering various recognition opportunities for sponsors.
  
- **Community Programs:** 
  - Mentoring programs that connect youth with adult volunteers to provide guidance, support, and encouragement.

#### 3. Tone of Voice
- **Tone:** The tone of the website and communications is friendly, inspiring, and community-oriented. It uses inclusive language that invites participation and emphasizes the positive impact of mentoring. The use of exclamation marks and engaging phrases (e.g., "Help us turn the page on history!") contributes to an upbeat and motivating tone.

#### 4. Emoji Usage
- **Usage:** The organization incorporates emojis in their communications, particularly in event promotions (e.g., 🎉 for celebrations). This adds a friendly and approachable touch to their messaging, making it more relatable and engaging for the audience.

#### 5. Key Facts
- **Founding Info:** Specific founding details are not provided on the website, but the organization has been active for at least 20 years, as indicated by the 20th Annual BIG Book Sale.
- **Scale:** The organization serves the communities of Saint John, Kings, and Charlotte.
- **Impact Metrics:** The BIG Book Sale aims to sell over 50,000 books, with all proceeds supporting mentoring programs.
- **Volunteer Info:** The organization relies on volunteers for mentorship roles, emphasizing the importance of community involvement in their mission.

#### 6. Writing Guidelines
- **Style:** 
  - Use a friendly and inviting tone that encourages community engagement.
  - Incorporate calls to action that motivate readers to participate or contribute (e.g., "Join us!" or "Help us make a difference!").
  - Utilize emojis sparingly to enhance the message without overwhelming the text.
  - Maintain clarity and conciseness, ensuring that key information is easily accessible.
  
- **Content Structure:** 
  - Begin with an engaging introduction that highlights the purpose of the communication.
  - Clearly outline the benefits of participation or support.
  - Conclude with a strong call to action, encouraging readers to get involved or learn more.

This context profile provides a comprehensive overview of Big Brothers Big Sisters of Saint John, enabling AI assistants to generate tailored content that aligns with the organization's mission, activities, and communication style.

Small Mystery Bag

Large Mystery Bag

Thank you for seeking interest in our mystery bags this year! The mystery bags can be bought as small or large bags and are genre specific. Unlike the in-person book sale, we are limiting the genre selection to genres such as childen books, teens, fiction, non-fiction, hobbies/leisure/comedy, informational, and potentially others! Small bags will be $8 for 5 books and $15 for 10 books

Thank you for purchasing a mystery bag!  ⌚️   On Saturday, August 20, 2022 At 10:00 a.m. As a reminder, you must also pick up your mystery bags at our office located at 39 King St, Brunswick Square, Level 3. Kind regards. Devin Bordendevin.borden@bigbrothersbigsisters.ca5066351145

Thank you for seeking interest in our mystery bags this year! The mystery bags can be bought as small or large bags and are genre specific. Unlike the in-person book sale, we are limiting the genre selection to genres such as childen books, teens, fiction, non-fiction, hobbies/leisure/comedy, informational, and potentially others! Small bags will be $8 for 5 books and $15 for 10 books

Big Brothers Big Sisters of Saint John (serving Saint John, Kings & Charlotte)

Add a donation for Big Brothers Big Sisters of Saint John (serving Saint John, Kings & Charlotte)

17th Annual Book Sale Mystery Bags

Small Mystery Bag

$8

Large Mystery Bag

$15