Canadian Armenian Alumni Association

### Context Profile for Canadian Armenian Alumni Association (CAAA)

#### 1. Organization Mission & Cause
The Canadian Armenian Alumni Association (CAAA) is dedicated to fostering a strong community among Armenian alumni in Canada. Their mission revolves around promoting cultural heritage, community engagement, and the development of future leaders through various programs and activities. They aim to create a supportive network that encourages personal and professional growth while celebrating Armenian culture.

#### 2. Type of Activities
CAAA engages in a variety of activities, including:
- **Community Events:** Regular social gatherings, cultural celebrations, and networking events.
- **Fundraising Campaigns:** Initiatives to support community projects and scholarships.
- **Outdoor Activities:** Events like hikes and nature outings to promote health and wellness.
- **Cultural Programs:** Workshops and seminars that focus on Armenian culture, history, and arts.

#### 3. Tone of Voice
The tone of voice used by CAAA is friendly, inviting, and community-oriented. Their communications often include:
- **Casual Language:** They use approachable language that resonates with a broad audience.
- **Inspiring Messaging:** Content often aims to motivate and connect individuals through shared experiences.
- **Inclusive Expressions:** They emphasize community and togetherness, making their audience feel valued and included.

#### 4. Emoji Usage
CAAA frequently incorporates emojis in their communications, enhancing the friendly and casual tone. Examples include:
- 🌄✨ (for events related to nature and excitement)
- 🚶‍♂️🚶‍♀️ (to depict participation in physical activities)
- 🎉 (to celebrate events)
- 🌲 (to represent nature)
- ❤️ (to convey warmth and community spirit)

Emojis are used moderately, primarily in event promotions and social media posts, to add a visual appeal and engage the audience.

#### 5. Key Facts
- **Founding Information:** Details about the founding year and key milestones were not explicitly found on the website.
- **Scale:** CAAA has conducted 22 total forms and 46 email campaigns, indicating an active engagement with their community.
- **Impact Metrics:** Specific metrics on community impact were not detailed on the website, but the emphasis on community building suggests a focus on qualitative outcomes.
- **Volunteer Information:** Opportunities for volunteering and community involvement are encouraged, although specific details were not highlighted.

#### 6. Writing Guidelines
Based on the existing content patterns observed:
- **Use a Friendly and Inviting Tone:** Write as if speaking to a friend; keep it casual yet respectful.
- **Incorporate Emojis Sparingly:** Use emojis to enhance engagement but avoid overuse to maintain professionalism.
- **Highlight Community and Cultural Elements:** Emphasize the Armenian heritage and community spirit in all communications.
- **Call to Action:** Encourage participation and engagement in events with clear, motivating language.
- **Personalization:** Use personalized greetings and content where possible to foster a sense of belonging.

This context profile serves as a foundational guide for creating tailored content that aligns with the values, mission, and communication style of the Canadian Armenian Alumni Association.

Donation amount to the cause of supporting Armenia, please choose your desired amount from the drop-down list (ex. to donate 10$, choose QTY 10)

Donation Amount + Participation to Event

<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1663990163/n7k9gzglqr7ib4vjokyz.png" style="box-sizing:inherit;max-width:100%;cursor:pointer;padding:0px 1px;user-select:none;font-family:Roboto;font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;color:rgb(65, 65, 65);text-align:left;background-color:rgb(255, 255, 255);width:365px;position:relative" />Join Concordia Armenian Student's Union-CASU's arts & crafts fundraising event in support of our soldiers and each other. Happening 7pm Thursday Sept. 29 at Le Frigo Vert, across from the Concordia EV BuildingAll the proceeds will be donated to help Armenian families and locals in need. More details to come on what we will be crafting! Carpet design is from <a>Artsakhcarpet.com</a> <div style="padding:8px 12px;z-index:1;border-radius:18px;overflow:hidden;overflow-wrap:break-word;position:relative;color:var(--always-white);max-width:564px;word-break:break-word;font-family:"Segoe UI Historic", "Segoe UI", Helvetica, Arial, sans-serif;font-size:15px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;background-color:var(--wash);box-sizing:inherit"><div style="--fds-black:#000000;--fds-black-alpha-05:rgba(0, 0, 0, 0.05);--fds-black-alpha-10:rgba(0, 0, 0, 0.1);--fds-black-alpha-15:rgba(0, 0, 0, 0.15);--fds-black-alpha-20:rgba(0, 0, 0, 0.2);--fds-black-alpha-30:rgba(0, 0, 0, 0.3);--fds-black-alpha-40:rgba(0, 0, 0, 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1);--fds-duration-extra-extra-short-in:100ms;--fds-duration-extra-extra-short-out:100ms;--fds-duration-extra-short-in:200ms;--fds-duration-extra-short-out:150ms;--fds-duration-short-in:280ms;--fds-duration-short-out:200ms;--fds-duration-medium-in:400ms;--fds-duration-medium-out:350ms;--fds-duration-long-in:500ms;--fds-duration-long-out:350ms;--fds-duration-extra-long-in:1000ms;--fds-duration-extra-long-out:1000ms;--fds-duration-none:0ms;--fds-fast:200ms;--fds-slow:400ms;--font-family-apple:system-ui, -apple-system, BlinkMacSystemFont, ".SFNSText-Regular", sans-serif;--font-family-code:ui-monospace, Menlo, Consolas, Monaco, monospace;--font-family-default:Helvetica, Arial, sans-serif;--font-family-segoe:Segoe UI Historic, Segoe UI, Helvetica, Arial, sans-serif;--dataviz-primary-2:rgb(134,218,255);--dataviz-primary-3:rgb(95,170,255);--dataviz-secondary-1:rgb(118,62,230);--dataviz-secondary-2:rgb(147,96,247);--dataviz-secondary-3:rgb(219,26,139);--dataviz-supplementary-1:rgb(255,122,105);--dataviz-supplementary-2:rgb(241,168,23);--dataviz-supplementary-3:rgb(49,162,76);--dataviz-supplementary-4:rgb(50,52,54);box-sizing:border-box;z-index:0;position:relative;font-family:inherit;--mwp-reply-background-color:var(--comment-footer-background);--mwp-message-list-profile-start-padding:12px;--mw-blockquote-border-start-color:var(--placeholder-text)"><div style="font-size:0.9375rem;white-space:pre-wrap;line-height:20px;color:var(--primary-text);text-align:left;font-family:inherit;box-sizing:inherit">"Հայ ժողովուրդը այս վերջին շաբաթները շատ դժվարութեան մեջ անցուց Ադրբեջան հարձակումների պատճառով. Մեր Հայրենիքը ու մեր համայնքը հիմա խոր ցավի մեջ է:  Հետեւաբար, հավաքվում ենք նվիրատվություններ որոնցմե հարյուր տոկոսը KOOYRIGS կազմակերպիւթեան պիտի նվիրաբերվի տեղահանված Հայ ընտանիքներուն, մանավանդ Սյունիք եւ Գեղարքունիք գավառներուն: These past few weeks have been very difficult for the Armenian community with the recent attacks of Azerbaijan in Syunik and beyond, as a result our homeland and people are at risk. This fundraiser is with aim to help displaced Armenian families affected by the war in Armenia, specifically in Syunik and Gegharkunik. We will be accepting donations of any amount, of which 100% of the proceeds will go to the KOOYRIGS organization that works to provide food and immediate emergency supplies to locals.</div></div></div> Note that Canadian Armenian Alumni Association (CAAA) is not affiliated with the event and only is acting as a means to collect the funds for CASU since we are a registered nonprofit. Full amount will be transferred to CASU after the event. Note that no tax receipts will be provided because CAAA is not a registered charity.

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name <span contenteditable="false" data-custom-variable="{{lastname}}" style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Last name, Thank you from the bottom of my heart for participating and donating in this event. 📭   at 1440 Rue Mackay, Montréal, QC H3G 2H7, Canada ⌚️   On Thursday, September 29, 2022 At 07:00 p.m. Kind regards. Concordia Armenian Student Association

<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1663990163/n7k9gzglqr7ib4vjokyz.png" style="box-sizing:inherit;cursor:pointer;padding:0px 1px;user-select:none;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:0.25px;orphans:2;text-indent:0px;text-transform:none;white-space:normal;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration-thickness:initial;text-decoration-style:initial;text-align:left;width:365px;position:relative;max-width:100%" />Join Concordia Armenian Student's Union-CASU's arts &amp; crafts fundraising event in support of our soldiers and each other. Happening 7pm Thursday Sept. 29 at Le Frigo Vert, across from the Concordia EV BuildingAll the proceeds will be donated to help Armenian families and locals in need. More details to come on what we will be crafting! Carpet design is from <a>Artsakhcarpet.com</a> <div><div><div>"Հայ ժողովուրդը այս վերջին շաբաթները շատ դժվարութեան մեջ անցուց Ադրբեջան հարձակումների պատճառով. Մեր Հայրենիքը ու մեր համայնքը հիմա խոր ցավի մեջ է:  Հետեւաբար, հավաքվում ենք նվիրատվություններ որոնցմե հարյուր տոկոսը KOOYRIGS կազմակերպիւթեան պիտի նվիրաբերվի տեղահանված Հայ ընտանիքներուն, մանավանդ Սյունիք եւ Գեղարքունիք գավառներուն: These past few weeks have been very difficult for the Armenian community with the recent attacks of Azerbaijan in Syunik and beyond, as a result our homeland and people are at risk. This fundraiser is with aim to help displaced Armenian families affected by the war in Armenia, specifically in Syunik and Gegharkunik. We will be accepting donations of any amount, of which 100% of the proceeds will go to the KOOYRIGS organization that works to provide food and immediate emergency supplies to locals.</div></div></div> Note that Canadian Armenian Alumni Association (CAAA) is not affiliated with the event and only is acting as a means to collect the funds for CASU since we are a registered nonprofit. Full amount will be transferred to CASU after the event. Note that no tax receipts will be provided because CAAA is not a registered charity.

Canadian Armenian Alumni Association

CASU - You Are Not Alone Fundraiser

1440 Rue Mackay

Donation Amount + Participation to Event

$1