Canadian Celiac Association Edmonton Chapter

### Context Profile for Canadian Celiac Association Edmonton Chapter

1. **Organization Mission & Cause**:
   - The Canadian Celiac Association Edmonton Chapter is dedicated to providing education, support, and resources for individuals affected by celiac disease and gluten-related disorders. Their mission focuses on increasing awareness about celiac disease, promoting a gluten-free lifestyle, and fostering a supportive community for those impacted.

2. **Type of Activities**:
   - The organization engages in various activities including:
     - **Educational Workshops**: Offering information sessions about celiac disease and gluten-free living.
     - **Community Events**: Such as the "Celiac Kids Connect" program, which organizes social events for children with celiac disease to connect and enjoy gluten-free activities.
     - **Fundraising Campaigns**: Regular fundraising efforts to support their educational initiatives and community outreach.
     - **Support Groups**: Facilitating gatherings for individuals and families to share experiences and resources.

3. **Tone of Voice**:
   - The tone of the website and communications is **friendly, supportive, and informative**. It aims to create a welcoming environment for those affected by celiac disease. The language is approachable and encourages community engagement, often using exclamation points and inclusive phrases.

4. **Emoji Usage**:
   - The organization utilizes emojis sparingly but effectively in their communications. For instance, in the recent email campaign, a heart emoji (💛) was used to convey warmth and appreciation. This suggests a friendly and relatable tone, particularly in informal communications.

5. **Key Facts**:
   - **Founding Info**: The Canadian Celiac Association was established to support individuals with celiac disease and their families.
   - **Scale**: The Edmonton Chapter has a significant presence with 97 total forms and 66 email campaigns, indicating active engagement with their community.
   - **Impact Metrics**: While specific metrics are not detailed on the website, the organization emphasizes community involvement and support.
   - **Volunteer Info**: Opportunities for volunteering and community involvement are likely available, although specific details were not highlighted on the website.

6. **Writing Guidelines**:
   - **Style**: Use a friendly and conversational tone, incorporating exclamation points to convey enthusiasm.
   - **Clarity**: Ensure that information is presented clearly and concisely, particularly regarding event details and educational content.
   - **Inclusivity**: Use inclusive language that welcomes all individuals affected by celiac disease, emphasizing community and support.
   - **Engagement**: Encourage interaction by inviting readers to participate in events or reach out with questions.

### Summary
This context profile provides a comprehensive overview of the Canadian Celiac Association Edmonton Chapter, focusing on their mission, activities, tone, and communication style. This information will be instrumental in crafting personalized and effective content for their audience.

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Gluten Free: The Definitive Reference Guide by Shelley Case,

Celiac Edmonton Chapter publication by Joyce Friesen

Gluten Free Anytime Cookbook

Children's book written by Katie Chalmers

Mommy, What is Celiac Disease?

Celiac Disease for Dummies written by Ian Blumer & Sheila Crowe

Celiac Disease for Dummies

Along with the information available on the site, Celiac Edmonton has a few items for purchase.   Pick up at the office is free and delivery by post can be arranged.  Please contact the office for more information at info@celiacedmonton.ca.

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Along with the information available on the site, Celiac Edmonton has a few items for purchase.   Pick up at the office is free and delivery by post can be arranged.  Please contact the office for more information at info@celiacedmonton.ca.

Canadian Celiac Association Edmonton Chapter

Shop Celiac Edmonton

Gluten Free: The Definitive Reference Guide by Shelley Case,

$29.95

Gluten Free Anytime Cookbook

$10

Mommy, What is Celiac Disease?

$5

Celiac Disease for Dummies

$20

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