Big Brothers Big Sisters of Saint John (serving Saint John, Kings & Charlotte)

### Context Profile for Big Brothers Big Sisters of Saint John

#### 1. Organization Mission & Cause
**Mission:** Big Brothers Big Sisters of Saint John is dedicated to providing mentorship opportunities that foster positive relationships between adult volunteers (Bigs) and local youth (Littles). Their mission is to ignite the potential of young people through supportive, one-on-one mentoring relationships, thereby enhancing their educational and personal development.

**Cause:** The organization focuses on education and personal development, aiming to empower youth in the Saint John, Kings, and Charlotte regions through mentorship.

#### 2. Type of Activities
- **Events:** 
  - **BIG Book Sale:** An annual event celebrating the love of reading, featuring over 50,000 gently used books. This event serves as a major fundraising initiative, with activities including a Friends & Family reading lounge, children's activities, and clearance deals.
  
- **Fundraising Campaigns:** 
  - The organization actively seeks sponsorships for events like the BIG Book Sale, offering various recognition opportunities for sponsors.
  
- **Community Programs:** 
  - Mentoring programs that connect youth with adult volunteers to provide guidance, support, and encouragement.

#### 3. Tone of Voice
- **Tone:** The tone of the website and communications is friendly, inspiring, and community-oriented. It uses inclusive language that invites participation and emphasizes the positive impact of mentoring. The use of exclamation marks and engaging phrases (e.g., "Help us turn the page on history!") contributes to an upbeat and motivating tone.

#### 4. Emoji Usage
- **Usage:** The organization incorporates emojis in their communications, particularly in event promotions (e.g., 🎉 for celebrations). This adds a friendly and approachable touch to their messaging, making it more relatable and engaging for the audience.

#### 5. Key Facts
- **Founding Info:** Specific founding details are not provided on the website, but the organization has been active for at least 20 years, as indicated by the 20th Annual BIG Book Sale.
- **Scale:** The organization serves the communities of Saint John, Kings, and Charlotte.
- **Impact Metrics:** The BIG Book Sale aims to sell over 50,000 books, with all proceeds supporting mentoring programs.
- **Volunteer Info:** The organization relies on volunteers for mentorship roles, emphasizing the importance of community involvement in their mission.

#### 6. Writing Guidelines
- **Style:** 
  - Use a friendly and inviting tone that encourages community engagement.
  - Incorporate calls to action that motivate readers to participate or contribute (e.g., "Join us!" or "Help us make a difference!").
  - Utilize emojis sparingly to enhance the message without overwhelming the text.
  - Maintain clarity and conciseness, ensuring that key information is easily accessible.
  
- **Content Structure:** 
  - Begin with an engaging introduction that highlights the purpose of the communication.
  - Clearly outline the benefits of participation or support.
  - Conclude with a strong call to action, encouraging readers to get involved or learn more.

This context profile provides a comprehensive overview of Big Brothers Big Sisters of Saint John, enabling AI assistants to generate tailored content that aligns with the organization's mission, activities, and communication style.

Small Mystery Bag

Large Mystery Bag

To ensure everyone has an opportunity to purchase books from our Big Book Sale, we are offering online mystery bag purchases once again! You can purchase small or large mystery bags for a specific genre, however, unlike our in-person book sale, we are only offering a limited selection of genres.  How do mystery bags work? Once you purchase your mystery bag and specify which size and genre you would like, someone from our BBBS team will hand-select some great finds just for you. After the order is complete, you will be responsible for picking up the mystery bag from our office located on Level 3 of Brunswick Square (39 King Street, Saint John, NB) Genres you can select from include fiction, non-fiction, hobbies/comedy/leisure, children, younger readers, teen, and romance! Small bags are $8 for 5 books and large bags are $15 for 10 books. Mystery bag purchases will not be considered until the Big Book Sale begins Saturday, August 17th at 10:00 am, and the last day for purchases will be Friday, August 23rd at 1:00 pm.  Happy reading and thank you for helping us support youth and young people in our community!  For information, give us a call at 635-1145.

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , Thank you for purchasing a mystery bag from Big Brothers Big Sisters! The funds we raise from the Mystery Bags and the Big Book Sale help us support youth and young people in our community. This is confirmation that we have received your order and we will start putting together your mystery bag(s) as soon as possible. Questions? Give us a call at 635-1145. Interested in becoming a mentor? Contact us today to learn more. <a href="https://saintjohn.bigbrothersbigsisters.ca/volunteer/" rel="noopener noreferrer" style="color:inherit;text-decoration:inherit;user-select:auto;box-sizing:inherit" target="_blank">https://saintjohn.bigbrothersbigsisters.ca/volunteer/</a>  Big Brothers Big Sisters506-635-1145 <img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1723078546/ligse5vda60qlkbrpact.png" style="width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit" />

To ensure everyone has an opportunity to purchase books from our Big Book Sale, we are offering online mystery bag purchases once again! You can purchase small or large mystery bags for a specific genre, however, unlike our in-person book sale, we are only offering a limited selection of genres.  How do mystery bags work? Once you purchase your mystery bag and specify which size and genre you would like, someone from our BBBS team will hand-select some great finds just for you. After the order is complete, you will be responsible for picking up the mystery bag from our office located on Level 3 of Brunswick Square (39 King Street, Saint John, NB) Genres you can select from include fiction, non-fiction, hobbies/comedy/leisure, children, younger readers, teen, and romance! Small bags are $8 for 5 books and large bags are $15 for 10 books. Mystery bag purchases will not be considered until the Big Book Sale begins Saturday, August 17th at 10:00 am, and the last day for purchases will be Friday, August 23rd at 1:00 pm.  Happy reading and thank you for helping us support youth and young people in our community!  For information, give us a call at 635-1145.

Big Brothers Big Sisters of Saint John (serving Saint John, Kings & Charlotte)

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19th Annual Big Book Sale Mystery Bags

39 King St

Small Mystery Bag

$8

Large Mystery Bag

$15