Big Brothers Big Sisters of Centre Wellington

### Context Profile for Big Brothers Big Sisters of Centre Wellington

#### 1. Organization Mission & Cause
Big Brothers Big Sisters of Centre Wellington (BBBSCW) is dedicated to creating and supporting one-to-one mentoring relationships that ignite the potential of children and youth in the Centre Wellington area. Their mission is to foster positive relationships that help young people develop the skills and confidence they need to succeed in life. The organization believes in the power of mentorship to create a brighter, more compassionate world for children and youth.

#### 2. Type of Activities
BBBSCW engages in various activities, including:
- **Mentoring Programs:** Pairing adult volunteers (Bigs) with children (Littles) to provide guidance and support.
- **Fundraising Events:** Hosting events like the "Fun Pickleball Tournament" to raise funds for their programs.
- **Community Engagement:** Organizing activities that promote community involvement and awareness about the importance of mentorship.

#### 3. Tone of Voice
The tone of voice used by BBBSCW is:
- **Friendly and Inviting:** The language is warm and welcoming, encouraging community participation.
- **Inspiring:** The content often emphasizes the positive impact of mentorship and the importance of supporting youth.
- **Casual yet Professional:** While maintaining professionalism, the tone is approachable, making it easy for potential volunteers and donors to connect with the organization.

#### 4. Emoji Usage
The organization utilizes emojis in their communications, particularly in event promotions (e.g., 🎉 for celebrations). This usage adds a light-hearted and engaging element to their messaging, making it more relatable and fun for the audience.

#### 5. Key Facts
- **Founding Info:** Specific founding details were not available on the website, but the organization is part of the larger Big Brothers Big Sisters network, which has a long-standing history.
- **Scale:** The organization has a total of 89 forms and has conducted 45 email campaigns, indicating a robust engagement strategy.
- **Impact Metrics:** While specific metrics were not detailed on the website, the emphasis on mentorship suggests a focus on positive outcomes for youth in the community.
- **Volunteer Info:** The organization actively recruits volunteers to serve as mentors, highlighting the importance of community involvement in their mission.

#### 6. Writing Guidelines
- **Use of Personalization:** Incorporate personal touches in communications, such as addressing recipients by name.
- **Engaging Language:** Use an inviting and enthusiastic tone, especially when promoting events or thanking supporters.
- **Clarity and Conciseness:** Ensure that messages are straightforward and easy to understand, avoiding overly complex language.
- **Incorporate Visual Elements:** Utilize emojis and engaging visuals to enhance the appeal of communications, particularly in social media and event promotions.

This context profile serves as a foundational guide for generating personalized and effective content for Big Brothers Big Sisters of Centre Wellington, ensuring alignment with their mission, tone, and audience engagement strategies.

1 Ticket- Champagne and Diamonds
1 Play- Plinko
1 Play- Gems or Jewels
1 Grand Prize Raffle Ticket

You will receive a wristband at registration.

GAME PASS

Get Your Game Pass Today!  Big Night Out is next Saturday March 25th, 2023. Attendees will get the chance to play fun games and win big prizes which in turn help more youth in our community win by being served through our mentoring programs! Purchasing this Game Passport today ensures your spot at the table! Games Champagne and Diamonds- Sponsored by Xanadu Guests purchase a glass of champagne for $50 for a chance to win a gold & diamond necklace designed by Macadi valued at $1,800. Each glass has a numbered wine charm on the stem. A corresponding number will be entered into the draw. The glass is then filled with champagne and during our formal program, one number will be drawn as the winner.Lottery Licence: M805497 Plinko- Sponsored by Xanadu Guests purchase a chance to play for $20. Players are given a game piece to launch on the board. If the game piece lands in a ‘winner’ slot they get their choice of prizes from the prize table. And there are many incredible prizes!Lottery Licence: M805495 Gems or Jewels- Sponsored by Electromart Guests purchase a chance to play for $25 for a chance to win a stay at the new Pearle Hotel & Spa with credits to the restaurant and spa. You have the opportunity to purchase up to two plays. You will receive one card plus a necklace for each play purchased. Before play starts, you will be asked to put on your one or two necklaces. Each time you guess incorrectly will need to remove a necklace. If you have no necklaces left, you will be out of the game and asked to sit down.  The game will be played until there is one winner standing.Lottery Licence: M805496 Grand Prize Raffle You could win one (1) roundtrip flight for two (2) guests to any regularly scheduled WestJet destination*, LUGGAGE for Two and $500 CASH! Prizes generously donated by WestJet, the BBBSCW Board and Canadian TireLottery Licence: M805498 Please note: These 'passports' are only for Big Night Out Guest Attendees and for those over the age of 18.

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Last name, Thank you for purchasing a Big Night Out Game Passport! As a reminder, you will receive a wristband at registration. If you have any questions, please do not hesitate to ask.  Kind regards. Victoria Sookramvictoria.sookram@bigbrothersbigsisters.ca5197870106 ext. 221

Get Your Game Pass Today!  Big Night Out is next Saturday March 25th, 2023. Attendees will get the chance to play fun games and win big prizes which in turn help more youth in our community win by being served through our mentoring programs! Purchasing this Game Passport today ensures your spot at the table! Games Champagne and Diamonds- Sponsored by Xanadu Guests purchase a glass of champagne for $50 for a chance to win a gold &amp; diamond necklace designed by Macadi valued at $1,800. Each glass has a numbered wine charm on the stem. A corresponding number will be entered into the draw. The glass is then filled with champagne and during our formal program, one number will be drawn as the winner.Lottery Licence: M805497 Plinko- Sponsored by Xanadu Guests purchase a chance to play for $20. Players are given a game piece to launch on the board. If the game piece lands in a ‘winner’ slot they get their choice of prizes from the prize table. And there are many incredible prizes!Lottery Licence: M805495 Gems or Jewels- Sponsored by Electromart Guests purchase a chance to play for $25 for a chance to win a stay at the new Pearle Hotel &amp; Spa with credits to the restaurant and spa. You have the opportunity to purchase up to two plays. You will receive one card plus a necklace for each play purchased. Before play starts, you will be asked to put on your one or two necklaces. Each time you guess incorrectly will need to remove a necklace. If you have no necklaces left, you will be out of the game and asked to sit down.  The game will be played until there is one winner standing.Lottery Licence: M805496 Grand Prize Raffle You could win one (1) roundtrip flight for two (2) guests to any regularly scheduled WestJet destination*, LUGGAGE for Two and $500 CASH! Prizes generously donated by WestJet, the BBBSCW Board and Canadian TireLottery Licence: M805498 Please note: These 'passports' are only for Big Night Out Guest Attendees and for those over the age of 18.

Big Brothers Big Sisters of Centre Wellington

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Big Night Out: Gems for Jewels GAME PASS

GAME PASS

$145