Canadian Motorcycle Tourism Association

### Context Profile for Canadian Motorcycle Tourism Association

#### 1. Organization Mission & Cause
The Canadian Motorcycle Tourism Association (CMTA) is dedicated to promoting motorcycle tourism across Canada. Their mission is to enhance the motorcycle tourism experience by advocating for the interests of motorcyclists and supporting local communities that benefit from motorcycle tourism. They aim to create a welcoming environment for motorcycle enthusiasts while fostering economic growth in regions that cater to this demographic.

#### 2. Type of Activities
- **Events**: The CMTA organizes motorcycle rallies, tours, and community events that bring together riders and promote local attractions.
- **Fundraising Campaigns**: They run campaigns like "Hampers for Heroes," which provides holiday hampers to veterans and their families, emphasizing community support and engagement.
- **Community Programs**: The organization collaborates with local businesses and tourism boards to create motorcycle-friendly routes and experiences, enhancing the overall tourism landscape.

#### 3. Tone of Voice
The tone of the CMTA's communications is **friendly, supportive, and community-oriented**. They use inclusive language that encourages participation and emphasizes the joy of motorcycle tourism. The messaging is often **inspiring**, aiming to connect with riders on an emotional level while promoting a sense of camaraderie and shared passion for motorcycling.

#### 4. Emoji Usage
The CMTA does not prominently feature emojis in their communications, maintaining a more traditional and professional approach in their messaging. This suggests a focus on clarity and professionalism over casual or playful elements.

#### 5. Key Facts
- **Founding Info**: Established to support and promote motorcycle tourism in Canada.
- **Scale**: The organization has a total of 19 forms and has conducted 68 email campaigns, indicating an active engagement with their community and stakeholders.
- **Impact Metrics**: The "Hampers for Heroes" campaign highlights their commitment to veterans, showing a tangible impact on community welfare by providing essential holiday support.
- **Volunteer Info**: While specific volunteer information is not detailed on the website, the community-oriented nature of their campaigns suggests opportunities for volunteer involvement in events and initiatives.

#### 6. Writing Guidelines
- **Style**: Use a friendly and engaging tone that resonates with motorcycle enthusiasts and community members.
- **Language**: Incorporate inclusive and supportive language that emphasizes community and shared experiences.
- **Call to Action**: Clearly articulate how individuals can get involved, whether through donations, event participation, or community support.
- **Content Structure**: Use headings and bullet points for clarity, especially when detailing campaign impacts or event information. Ensure that the messaging is straightforward and easy to digest.

This context profile serves as a foundational guide for creating personalized content that aligns with the Canadian Motorcycle Tourism Association's mission, values, and communication style.

Hotels $140/Night based on double occupancy (70/Person/Night)
1 (one) Box Lunch + 2 (two) - Boxed Suppers $60
3 (three) - on road Coffee Breaks - $30
Ceremony - Veterans Memorial Gardens
Meet n Greet - Sandman Hotel
Dine & Dance - $125/pp - Delta Company Armouries
9005 101 St, Grande Prairie, AB T8V 6V3
$20/pp BBQ  + Commemoration Ticket
*Swag Bag

Early Bird - Full Ride Package - Per Person

Hotels $140/Night based on double occupancy (70/Person/Night)
1 (one) Box Lunch + 2 (two) - Boxed Suppers $60
2 (two) - on road Coffee Breaks - $20
Ceremony - Veterans Memorial Gardens
Meet n Greet - Sandman Hotel
Dine & Dance - $125/pp - Delta Company Armouries
9005 101 St, Grande Prairie, AB T8V 6V3
$20/pp BBQ  + Commemoration Ticket
*Patch

Full Ride Package - Per Person

1 (one) Box Lunch + 2 (two) - Boxed Suppers $60
2 (two) - on road Coffee Breaks - $20
Ceremony - Veterans Memorial Gardens
Meet n Greet - Sandman Hotel
Dine & Dance - $125/pp - Delta Company Armouries
9005 101 St, Grande Prairie, AB T8V 6V3
$20/pp Commemoration Ticket + BBQ  Luncheon
*Patch

No Rooms Ride Package - Per Person

Dinner June 8th at Delta Company Armouries
9005 101 St, Grande Prairie, AB T8V 6V3
6:30 PM - Midnight

Single D-Day & The Battle of Normandy  Dine & Dance Ticket

Couples D-Day & The Battle of Normandy Dine & Dance Tickets

Table of 8

BBQ Luncheon at Blueberry Mountain Community Hall following the ceremony to dedicate and commemorate the Military + Community History Walk.

Sunday Commemoration + BBQ for One

Cheque made out to order of the Canadian Motorcycle Tourism Association
Address to send cheque: 10908-102 St Grande Prairie AB T8V 2X3

Ride with Heart, Inspire Valour <span fr-original-style="color: rgb(0, 0, 0); font-weight: 700; font-style: normal; font-family: Helvetica;" style="color:rgb(0, 0, 0);font-weight:700;font-style:normal;font-family:Helvetica;box-sizing:inherit">Eight Ways to Get involved: <span fr-original-style="color: rgb(0, 0, 0); font-weight: 700; font-style: normal; font-family: Helvetica;" style="color:rgb(0, 0, 0);font-weight:700;font-style:normal;font-family:Helvetica;box-sizing:inherit">1) Be Part of the Three Day Ride/Drive Event!<span fr-original-style="color: rgb(0, 0, 0); font-weight: 700; font-style: normal; font-family: Helvetica;" style="color:rgb(0, 0, 0);font-weight:700;font-style:normal;font-family:Helvetica;box-sizing:inherit">June 7-8 -9 2024<span fr-original-style="color: rgb(0, 0, 0); font-weight: 700; font-style: normal; font-family: Helvetica;" style="color:rgb(0, 0, 0);font-weight:700;font-style:normal;font-family:Helvetica;box-sizing:inherit">Includes:  Swag Bag, 2 nights hotel, Friday dinner, Saturday lunch, Sunday dinner, 2 coffee breaks with snacks, 1 gala dinner ticket  & 1 Blueberry Mountain Commemoration +BBQ  ticket - $399/person <span fr-original-style="color: rgb(0, 0, 0); font-weight: 700; font-style: normal; font-family: Helvetica;" style="color:rgb(0, 0, 0);font-weight:700;font-style:normal;font-family:Helvetica;box-sizing:inherit">(Based on double occupancy) <span fr-original-style="color: rgb(0, 0, 0); font-weight: 700; font-style: normal; font-family: Helvetica;" style="color:rgb(0, 0, 0);font-weight:700;font-style:normal;font-family:Helvetica;box-sizing:inherit">2) Be part of the ride drive event but get your own accommodations for both nights: $275/PP <span fr-original-style="color: rgb(0, 0, 0); font-weight: 700; font-style: normal; font-family: Helvetica;" style="color:rgb(0, 0, 0);font-weight:700;font-style:normal;font-family:Helvetica;box-sizing:inherit">3) Take part in the Gala Dinner & Dance<span fr-original-style="color: rgb(0, 0, 0); font-weight: 700; font-style: normal; font-family: Helvetica;" style="color:rgb(0, 0, 0);font-weight:700;font-style:normal;font-family:Helvetica;box-sizing:inherit">June  8, 2024 $125 per person or $225 per couple<span fr-original-style="color: rgb(0, 0, 0); font-weight: 700; font-style: normal; font-family: Helvetica;" style="color:rgb(0, 0, 0);font-weight:700;font-style:normal;font-family:Helvetica;box-sizing:inherit">$900 per table <span fr-original-style="color: rgb(0, 0, 0); font-weight: 700; font-style: normal; font-family: Helvetica;" style="color:rgb(0, 0, 0);font-weight:700;font-style:normal;font-family:Helvetica;box-sizing:inherit">4) Take part in the Dedication Ceremony and BBQ Luncheon in Blueberry Mountain June 9, 2024 - <span fr-original-style="color: rgb(0, 0, 0); font-weight: 700; font-style: normal; font-family: Helvetica;" style="color:rgb(0, 0, 0);font-weight:700;font-style:normal;font-family:Helvetica;box-sizing:inherit">$20 Ticket includes BBQ Luncheon <span fr-original-style="color: rgb(0, 0, 0); font-weight: 700; font-style: normal; font-family: Helvetica;" style="color:rgb(0, 0, 0);font-weight:700;font-style:normal;font-family:Helvetica;box-sizing:inherit">5) Raise Funds on the <a href="https://www.zeffy.com/en-CA/peer-to-peer/60017886-cf7e-4f81-9a7d-3640c2b6b36c" target="_blank">Zeffy Platform</a><span fr-original-style="color: rgb(0, 0, 0); font-weight: 400; font-style: normal; font-family: Helvetica;" style="color:rgb(0, 0, 0);font-weight:400;font-style:normal;font-family:Helvetica;box-sizing:inherit">  <span fr-original-style="color: rgb(0, 0, 0); font-weight: 700; font-style: normal; font-family: Helvetica;" style="color:rgb(0, 0, 0);font-weight:700;font-style:normal;font-family:Helvetica;box-sizing:inherit">6) Stop in to donate at one of the many Legion stops or our events over the three days. <span fr-original-style="color: rgb(0, 0, 0); font-weight: 700; font-style: normal; font-family: Helvetica;" style="color:rgb(0, 0, 0);font-weight:700;font-style:normal;font-family:Helvetica;box-sizing:inherit">7) Be out on the highway cheering the CF Bus and all of the supporters who are heading out to Remember <span fr-original-style="color: rgb(0, 0, 0); font-weight: 700; font-style: normal; font-family: Helvetica;" style="color:rgb(0, 0, 0);font-weight:700;font-style:normal;font-family:Helvetica;box-sizing:inherit">D-Day, the Battle of Normandy, and to honour Col James Riley Stone, Founder of the Military Police Fund for Blind Children and the Veterans of Blueberry Mountain. <span fr-original-style="color: rgb(0, 0, 0); font-weight: 700; font-style: normal; font-family: Helvetica;" style="color:rgb(0, 0, 0);font-weight:700;font-style:normal;font-family:Helvetica;box-sizing:inherit">8) Donate directly to either  or both<span fr-original-style="color: rgb(0, 0, 0); font-weight: 700; font-style: normal; font-family: Helvetica;" style="color:rgb(0, 0, 0);font-weight:700;font-style:normal;font-family:Helvetica;box-sizing:inherit">https://www.mpfbc.ca<span fr-original-style="color: rgb(0, 0, 0); font-weight: 700; font-style: normal; font-family: Helvetica;" style="color:rgb(0, 0, 0);font-weight:700;font-style:normal;font-family:Helvetica;box-sizing:inherit">or  veteransmemorialgardens.com/donate To learn more visit <span fr-original-style="color: rgb(0, 0, 0); font-weight: 400; font-style: normal; font-family: Helvetica;" style="color:rgb(0, 0, 0);font-weight:400;font-style:normal;font-family:Helvetica;box-sizing:inherit"><a href="http://veteransmemorialgardens.com/commemoration-event-2024">veteransmemorialgardens.com/commemoration-event-2024</a>

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Last name, Thank you from the bottom of all of our hearts - your registering to attend this event makes us all very happy! ⌚   On <span contenteditable="false" data-custom-variable="{{date-variable-93d551aa-8b73-4481-af0c-5cced5ce0e85}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Date Make sure you check in with the ride/drive captain at the Tim Horton's onHighway 28 & Falaise Avenue, Lancaster Park,  Edmonton Garrison. Kind regards. Renee Charbonneauexec.director@motorcycletourism.ca780-933-0182

Ride with Heart, Inspire Valour Eight Ways to Get involved: 1) Be Part of the Three Day Ride/Drive Event!June 7-8 -9 2024Includes:  Swag Bag, 2 nights hotel, Friday dinner, Saturday lunch, Sunday dinner, 2 coffee breaks with snacks, 1 gala dinner ticket  &amp; 1 Blueberry Mountain Commemoration +BBQ  ticket - $399/person (Based on double occupancy) 2) Be part of the ride drive event but get your own accommodations for both nights: $275/PP 3) Take part in the Gala Dinner &amp; DanceJune  8, 2024 $125 per person or $225 per couple$900 per table 4) Take part in the Dedication Ceremony and BBQ Luncheon in Blueberry Mountain June 9, 2024 - $20 Ticket includes BBQ Luncheon 5) Raise Funds on the <a href="https://www.zeffy.com/en-CA/peer-to-peer/60017886-cf7e-4f81-9a7d-3640c2b6b36c" target="_blank">Zeffy Platform</a>  6) Stop in to donate at one of the many Legion stops or our events over the three days. 7) Be out on the highway cheering the CF Bus and all of the supporters who are heading out to Remember D-Day, the Battle of Normandy, and to honour Col James Riley Stone, Founder of the Military Police Fund for Blind Children and the Veterans of Blueberry Mountain. 8) Donate directly to either  or bothhttps://www.mpfbc.caor  veteransmemorialgardens.com/donate To learn more visit <a href="http://veteransmemorialgardens.com/commemoration-event-2024">veteransmemorialgardens.com/commemoration-event-2024</a>

Canadian Motorcycle Tourism Association

Add a donation for Canadian Motorcycle Tourism Association

Ride for Vision and Valour: Three Day Ride/Drive Event

Full Ride Package - Per Person

$399

No Rooms Ride Package - Per Person

$275

Single D-Day & The Battle of Normandy Dine & Dance Ticket

$125

Couples D-Day & The Battle of Normandy Dine & Dance Tickets

$225

Table of 8

$900

Sunday Commemoration + BBQ for One

$20