Blacksheep Mountain Bike Club

### Context Profile for Blacksheep Mountain Bike Club

1. **Organization Mission & Cause**:
   - **Mission**: The Blacksheep Mountain Bike Club is dedicated to the growth and maintenance of singletrack trails for mountain biking enthusiasts, as well as for runners, hikers, walkers, and snowshoers. The organization emphasizes community involvement in maintaining these trails, encouraging both regular riders and occasional users to contribute through memberships and donations.
   - **Cause**: The club aims to create and sustain a vibrant outdoor recreational environment that fosters a love for mountain biking and outdoor activities among diverse user groups.

2. **Type of Activities**:
   - **Trail Maintenance**: The primary activity involves maintaining and improving singletrack trails.
   - **Community Engagement**: The club organizes events that promote outdoor activities and community involvement.
   - **Fundraising Campaigns**: They run campaigns to raise funds for trail maintenance, including a recent donation campaign highlighted on their website.
   - **Membership Drives**: Encouraging regular riders to become members to support the club financially.

3. **Tone of Voice**:
   - The tone of the website is **friendly, community-focused, and encouraging**. It invites participation and emphasizes the importance of collective effort in maintaining trails. The language is accessible and informal, making it welcoming for all potential users of the trails.

4. **Emoji Usage**:
   - The website does not prominently feature emojis in its content. The tone remains professional and straightforward, focusing on clarity and engagement without the use of emojis.

5. **Key Facts**:
   - **Founding Info**: Specific founding details are not provided on the website.
   - **Scale**: The club appears to be a local organization with a focus on community engagement rather than a large-scale nonprofit.
   - **Impact Metrics**: The website mentions that 100% of donations go directly to trail maintenance, indicating a commitment to transparency and direct impact.
   - **Volunteer Info**: While specific volunteer opportunities are not detailed, the emphasis on community involvement suggests that volunteers play a crucial role in trail maintenance and club activities.

6. **Writing Guidelines**:
   - **Style**: Use a conversational and inviting tone that encourages community participation. Avoid overly formal language; instead, opt for friendly and accessible phrasing.
   - **Content Structure**: Use clear headings and bullet points where appropriate to enhance readability. Highlight key information, such as the impact of donations and membership benefits.
   - **Call to Action**: Include strong calls to action that encourage donations, memberships, and participation in events. Make it clear how individuals can contribute to the cause.
   - **Personalization**: Use personalized greetings in communications, as seen in the thank-you email template, to foster a sense of connection with supporters.

This context profile provides a comprehensive overview of the Blacksheep Mountain Bike Club, focusing on actionable insights that can guide the creation of tailored content for their audience.

GA-The Engine Inside

The Engine Inside tells the stories of six everyday people from all over the globe, who reveal the unique power of the bicycle to change lives and build a better world.

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Last name, Thank you from the bottom of my heart for ... 📭   at Trowbridge Campground⌚   On <span contenteditable="false" data-custom-variable="{{date-variable-7d25f651-c268-4450-8e63-38ef1db78968}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Date Please come early as parking will be limited.  The event is in the field, please feel free to bring a lawn chair. Kind regards. Blacksheep Mountain Bike Clubevents@blacksheepmtb.com

The Engine Inside tells the stories of six everyday people from all over the globe, who reveal the unique power of the bicycle to change lives and build a better world.

Blacksheep Mountain Bike Club

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The Engine Inside

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