AWE - Action for Women's Empowerment (formerly Artistri Sud)

### Context Profile for AWE - Action for Women's Empowerment

#### 1. Organization Mission & Cause
**Mission:** AWE - Action for Women's Empowerment focuses on empowering women globally through entrepreneurship and education. Their mission is to support women's autonomy and financial independence, particularly in developing countries. They aim to create a sustainable impact by helping women build their skills and knowledge to uplift themselves and their communities.

**Cause:** The organization emphasizes the importance of women's empowerment as a means to achieve social and economic equality. They believe that by investing in women, they can foster community development and create a ripple effect of positive change.

#### 2. Type of Activities
- **Programs:** AWE runs the Impact Extension Program, which provides training and resources to women entrepreneurs, particularly in Malawi.
- **Fundraising Campaigns:** They organize campaigns like "Elevate & Celebrate," which focuses on collective fundraising efforts to support their programs.
- **Community Events:** AWE hosts events such as sports challenges to engage the community and raise awareness about women's empowerment.

#### 3. Tone of Voice
- **Tone:** The tone of AWE's communications is friendly, inspiring, and inclusive. They use uplifting language that encourages participation and support.
- **Language Style:** The content is accessible and engaging, often incorporating calls to action that invite readers to join their mission or support their initiatives.

#### 4. Emoji Usage
- **Usage:** AWE frequently uses emojis in their communications, such as 🌟, 💡, 🎯, and 💜. These emojis are used to emphasize key points, create a friendly atmosphere, and enhance engagement.
- **Frequency:** Emojis appear regularly in campaign materials and emails, contributing to a warm and inviting tone.

#### 5. Key Facts
- **Founding Info:** AWE was formerly known as Artistri Sud, indicating a rebranding that reflects a broader focus on women's empowerment.
- **Scale:** The organization has a total of 72 forms and has conducted 6 email campaigns, indicating active engagement with their audience.
- **Impact Metrics:** Specific metrics on the number of women supported or trained are not detailed on the website but are implied through their program descriptions.
- **Volunteer Info:** While specific volunteer information is not provided, the organization likely encourages community involvement through events and campaigns.

#### 6. Writing Guidelines
- **Style:** Maintain a friendly and inspiring tone, using inclusive language that resonates with a diverse audience.
- **Structure:** Use clear headings and bullet points for easy readability. Incorporate emojis where appropriate to enhance engagement.
- **Calls to Action:** Include strong calls to action that encourage donations, participation in events, or sharing of information.
- **Content Focus:** Highlight stories of impact and testimonials from women who have benefited from AWE's programs to personalize the message and illustrate the organization's effectiveness.

### Conclusion
This context profile provides a comprehensive overview of AWE - Action for Women's Empowerment, focusing on their mission, activities, tone, and communication style. Utilizing this information will help create personalized and effective content that aligns with the organization's values and engages their audience effectively.

This investment earns you and your friends the chance to NOT attend our gala, NOT walk around in heels for hours after a long day at work, NOT have to think of witty conversation starters, NOT go to a party you really didn’t want to go to and happily having 100% of your donation go to empowering women all over the world! 

Platinum Investor

Seize this golden opportunity to choose where and with whom to spend your precious post-work, unwind time! 

Gold Investor

For the same fantastic price as a ticket to our Tales of Triumph event, you have the opportunity to (virtually) meet and network with women business leaders -- and to do so in your pyjama pants!

Silver Investor 

Bronze Investors are Artistri Sud supporters who want to make sure women all over the globe are able to create a sustainable livelihood for themselves, and ensure every penny of their donation goes towards empowering women!

Bronze Investor

Let&#39;s support women&#39;s empowerment globally!

Hello Prénom Nom, Thank you from the bottom of my heart for supporting women&#39;s empowerment in these difficult times, and helping Artistri Sud achieve its mission. We appreciate your generosity!Kind regards,Jennifer Lonergan&nbsp;jennifer@artistri.ca&nbsp;5149705594

Let's support women's empowerment globally!

AWE - Action for Women's Empowerment (formerly Artistri Sud)

Tales of Triumph: Special Phantom Lite Edition 2021

Platinum Investor

CA$1,000

Gold Investor

CA$500

Silver Investor

CA$125

Bronze Investor

CA$100