TONE CLUSTER

### Context Profile for Tone Cluster

1. **Organization Mission & Cause:**
   - **Mission:** Tone Cluster is dedicated to creating a welcoming and inclusive environment for individuals to explore and express their love for music. They aim to foster community through musical performances that celebrate the diverse expressions of love.
   - **Cause:** The organization focuses on the transformative power of music, particularly in how it relates to love in its various forms—romantic, platonic, and self-love. Their performances often explore complex themes and emotions associated with love.

2. **Type of Activities:**
   - **Events:** Tone Cluster organizes concerts and musical performances, such as their recent event "Aspects of Love," which featured a range of musical styles from madrigals to musical theatre.
   - **Community Programs:** They aim to create an inclusive space for music lovers, encouraging participation from diverse groups within the community.
   - **Fundraising Campaigns:** The organization employs a "Pay What You Can" ticketing model for events, making performances accessible to a wider audience.

3. **Tone of Voice:**
   - The tone of the website and communications is **friendly**, **inclusive**, and **inspiring**. The language is accessible and warm, inviting individuals to engage with the music and the community. There is an emphasis on emotional connection and the celebration of love, with a casual yet respectful approach.

4. **Emoji Usage:**
   - The website does not prominently feature emojis in its content. However, they may use them in social media communications or informal emails to add a friendly touch, though this is not evident in the scraped content.

5. **Key Facts:**
   - **Founding Info:** The specific founding date is not mentioned on the website, but Tone Cluster is positioned as a community-focused organization.
   - **Scale:** The organization has conducted at least three forms and three email campaigns, indicating an active engagement with their audience.
   - **Impact Metrics:** While specific metrics are not detailed, the emphasis on community engagement and accessibility suggests a focus on reaching diverse audiences.
   - **Volunteer Info:** There is no specific volunteer information available on the website, but community involvement is likely encouraged through performances and events.

6. **Writing Guidelines:**
   - **Style:** Use a conversational and warm tone that reflects the organization's commitment to inclusivity and community.
   - **Content Structure:** Keep paragraphs short and engaging, using clear headings and bullet points where appropriate to enhance readability.
   - **Language:** Use accessible language that resonates with a broad audience. Avoid jargon and ensure that communications are inviting and welcoming.
   - **Emotional Appeal:** Highlight the emotional aspects of music and community in communications, focusing on themes of love and connection.

This context profile should serve as a guide for creating personalized and effective content for Tone Cluster, ensuring alignment with their mission, tone, and audience engagement strategies.

PAY WHAT YOU CAN - $5

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PAY WHAT YOU CAN - $20

$25 PWYC Ticket. If you are able and willing to purchase a ticket at a higher cost, please feel free to include an additional amount in the "additional donation" box below.

PAY WHAT YOU CAN - $25

<span fr-original-style="font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; text-decoration: none; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); font-family: &quot;Readex Pro&quot;, sans-serif; font-size: 18px; background-color: rgb(255, 255, 255); float: none; display: inline !important;" style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);font-family:&quot;Readex Pro&quot;, sans-serif;font-size:18px;background-color:rgb(255, 255, 255);float:none;display:inline !important;box-sizing:inherit">Transgender Day of Remembrance (TDOR) is internationally recognized on November 20th every year. This day was set aside to memorialize those who were killed due to anti-transgender hatred or prejudice. This concert will honour those we have lost, lift up those who are struggling, celebrate gender euphoria, and recognize the continued fight for safety and equity of trans, non-binary, and gender diverse people throughout the world.  <span fr-original-style="font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; text-decoration: none; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); font-family: &quot;Readex Pro&quot;, sans-serif; font-size: 18px; background-color: rgb(255, 255, 255); float: none; display: inline !important;" style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);font-family:&quot;Readex Pro&quot;, sans-serif;font-size:18px;background-color:rgb(255, 255, 255);float:none;display:inline !important;box-sizing:inherit">Join us after the concert as we strengthen our community over a soup-and-bread dinner. <span fr-original-style="font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; text-decoration: none; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); font-family: &quot;Readex Pro&quot;, sans-serif; font-size: 18px; background-color: rgb(255, 255, 255); float: none; display: inline !important;" style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);font-family:&quot;Readex Pro&quot;, sans-serif;font-size:18px;background-color:rgb(255, 255, 255);float:none;display:inline !important;box-sizing:inherit">The concert will be approx. 50 mins, with the dinner starting at approx. 6:30pm. Dinner is included for all audience members, volunteers, and performers, and will include gluten free, dairy free, and vegan options.  <span fr-original-style="font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; text-decoration: none; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); font-family: &quot;Readex Pro&quot;, sans-serif; font-size: 18px; background-color: rgb(255, 255, 255); float: none; display: inline !important;" style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);font-family:&quot;Readex Pro&quot;, sans-serif;font-size:18px;background-color:rgb(255, 255, 255);float:none;display:inline !important;box-sizing:inherit">The Carleton Dominion Chalmers Centre is a wheelchair accessible space. <span fr-original-style="font-style: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: auto; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; text-decoration: none; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); font-family: &quot;Readex Pro&quot;, sans-serif; font-size: 18px; background-color: rgb(255, 255, 255); float: none; display: inline !important;" style="font-style:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;white-space:normal;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration:none;caret-color:rgb(0, 0, 0);color:rgb(0, 0, 0);font-family:&quot;Readex Pro&quot;, sans-serif;font-size:18px;background-color:rgb(255, 255, 255);float:none;display:inline !important;box-sizing:inherit">For more information about access, parking, and transit, please visit <a href="https://carleton.ca/cdcc/visiting/" style="color:inherit;text-decoration:inherit;-webkit-user-select:auto;box-sizing:inherit"></a><a href="https://carleton.ca/cdcc/visiting/" rel="noopener noreferrer" style="color:inherit;text-decoration:inherit;-webkit-user-select:auto;box-sizing:inherit" target="_blank">https://carleton.ca/cdcc/visiting/ </a>  Please contact <a href="mailto:info@tonecluster.ca" style="color:inherit;text-decoration:inherit;-webkit-user-select:auto;box-sizing:inherit">info@tonecluster.ca</a> if you have any questions.  Ticket costs are "Pay What You Can"; please choose the amount that works for you.

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;line-height:16px;display:inline-block;margin:0px;overflow-wrap:anywhere;-webkit-user-select:none;box-sizing:inherit">First name , Thank you for registering for "I Will Sing & Be Brave" at Dominion Chalmers on Saturday November 23rd at 5:30pm, with a soup-and-bread dinner to follow.  Please enter the building via the 290 Lisgar Street entrance.  There are no physical tickets; at the door, we will ask you for the last name of the person who purchased the ticket. We can't wait to see you at the event! Please contact us with any questions.  Deirdre KellermanArtistic Director, Tone Cluster - quite a queer choirinfo@tonecluster.ca

Transgender Day of Remembrance (TDOR) is internationally recognized on November 20th every year. This day was set aside to memorialize those who were killed due to anti-transgender hatred or prejudice. This concert will honour those we have lost, lift up those who are struggling, celebrate gender euphoria, and recognize the continued fight for safety and equity of trans, non-binary, and gender diverse people throughout the world.  Join us after the concert as we strengthen our community over a soup-and-bread dinner. The concert will be approx. 50 mins, with the dinner starting at approx. 6:30pm. Dinner is included for all audience members, volunteers, and performers, and will include gluten free, dairy free, and vegan options.  The Carleton Dominion Chalmers Centre is a wheelchair accessible space. For more information about access, parking, and transit, please visit <a href="https://carleton.ca/cdcc/visiting/"></a><a href="https://carleton.ca/cdcc/visiting/" target="_blank">https://carleton.ca/cdcc/visiting/ </a>  Please contact <a href="mailto:info@tonecluster.ca">info@tonecluster.ca</a> if you have any questions.  Ticket costs are "Pay What You Can"; please choose the amount that works for you.

TONE CLUSTER has other campaigns you might love.

TONE CLUSTER

I Will Sing and Be Brave: A Concert for Trans Day of Remembrance

355 Cooper St

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