POORTHING

### Context Profile for POORTHING

1. **Organization Mission & Cause:**
   - **Mission:** POORTHING is dedicated to supporting and amplifying mutual aid requests for Palestinian families through grassroots initiatives. Their mission emphasizes community support, empowerment, and solidarity with BIPOC communities.
   - **Cause:** The organization focuses on humanitarian aid, particularly in the context of the Palestinian crisis, and aims to foster connections and support through various projects and initiatives.

2. **Type of Activities:**
   - **Fundraising Campaigns:** The recent campaign titled "HOPE IS IN THE SEEDS" raises funds for Operation Olive Branch, which supports various mutual aid projects for Palestinian families.
   - **Community Programs:** Initiatives include partnerships with other organizations like HEAL Palestine and Gaza Kinder Relief, focusing on delivering aid and support to affected communities.
   - **Merchandise Sales:** Selling stickers as part of fundraising efforts, with proceeds directed towards their causes.

3. **Tone of Voice:**
   - The tone is **friendly**, **supportive**, and **inspiring**. The language used is accessible and encourages community involvement. It conveys urgency regarding the humanitarian needs while maintaining an uplifting and hopeful message.

4. **Emoji Usage:**
   - The website does not prominently feature emojis in its content. However, the tone remains warm and inviting through the choice of words and phrasing rather than through visual elements like emojis.

5. **Key Facts:**
   - **Founding Info:** Specific founding details are not provided on the website.
   - **Scale:** The organization appears to be grassroots and volunteer-led, focusing on localized efforts.
   - **Impact Metrics:** While specific metrics are not detailed, the organization emphasizes direct support to Palestinian families through mutual aid.
   - **Volunteer Info:** The organization is volunteer-led, indicating opportunities for community involvement and support.

6. **Writing Guidelines:**
   - **Style:** Use a conversational and inclusive tone that resonates with community values. Emphasize solidarity, hope, and empowerment in messaging.
   - **Language:** Avoid overly formal language; instead, opt for approachable and relatable phrasing that encourages engagement.
   - **Call to Action:** Clearly articulate how individuals can contribute, whether through donations, participation in campaigns, or spreading awareness.
   - **Personalization:** Incorporate personalized elements in communications (e.g., addressing recipients by name) to foster a sense of connection.

This context profile serves as a guide for creating tailored content that aligns with POORTHING's mission, values, and communication style, ensuring that messaging is effective and resonates with their audience.

LXCL:Select for Sharbot Lake, Perth, or Kingston shipping. If you live outside of the local delivery area, please select the lettermail option. Limited edition durable BOPP glossy sticker 2.25" x 3.5"

Local Delivery

LXCL:Select for addresses outside the local delivery area. Limited edition durable BOPP glossy sticker 2.25" x 3.5"

Lettermail

All funds raised go directly to <a fr-original-style="" href="https://docs.google.com/spreadsheets/d/1vtMLLOzuc6GpkFySyVtKQOY2j-Vvg0UsChMCFst_WLA/htmlview?fbclid=PAQ0xDSwL2Cb9leHRuA2FlbQIxMAABp_8qfRqm_ZR68YI1aUkGcQWOHna5Qp8TuyEV0Qe_5PuINiw2_qbGM8qIV61__aem_iIeslOjvkKWpJFiVLKqRvg#gid=1653697245" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">Operation Olive Branch</a>. All stickers will be sent out by letter mail or pick-up. Operation Olive Branch is a BIPOC and volunteer-led, grassroots collective that supports and amplifies mutual aid requests for Palestinian families. Some of these projects include, but are not limited to: <a fr-original-style="" href="https://healpalestine.app.neoncrm.com/forms/heal-palestine" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">HEAL Palestine</a>, <a fr-original-style="" href="https://kinderrelief.app.neoncrm.com/forms/gkrdonation" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">Gaza Kinder Relief</a>, and <a fr-original-style="" href="https://www.salamandsolidarity.org/?fbclid=PAZXh0bgNhZW0CMTEAAaYZRqJxh06fFCkdH4I-qtDdzlkxf0_MYuGTv8XjmpGLnSPbrouRe3M4n3A_aem_mKxNLBjAju06_0M8n0-yvA" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">Salam &amp; Solidarity</a>.&nbsp; Any additional donations will also be put towards Operation Olive Branch.

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name , Thank you for purchasing a &#39;hope is in the seeds&#39; sticker - these funds will be going directly to Operation Olive Branch. GETTING THESE STICKERS TO YOU:If you selected letter mail, I will be mailing stickers out by October 1, 2025.If you selected local pick-up, I will be reaching out to you to coordinate by October 1, 2025. Local pick-up is in Perth and Sharbot Lake. If you&#39;d like to continue to contribute, donate directly to mutual aid requests for Palestinians, purchase more stickers as gifts, and share these fundraisers to financially support families in Gaza. Thank you again + take care, Abby Nowakowski (she/they)<p fr-original-style="color:rgb(0, 0, 0);font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;margin:0cm;font-family:Calibri, sans-serif;font-size:11pt;width:100%;box-sizing:inherit;" style="color: rgb(0, 0, 0); font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; margin: 0cm; font-family: Calibri, sans-serif; font-size: 11pt; width: 100%; box-sizing: inherit; line-height: 1.5;"> I would like to give thanks to the lands I am privileged to live and work on as an uninvited guest, which is situated on the territory of the Haudenosaunee and Anishinaabek. Giving thanks to those who have and continue to care for the lands, which are protected by the Dish with One Spoon wampum agreement.

All funds raised go directly to <a href="https://docs.google.com/spreadsheets/d/1vtMLLOzuc6GpkFySyVtKQOY2j-Vvg0UsChMCFst_WLA/htmlview?fbclid=PAQ0xDSwL2Cb9leHRuA2FlbQIxMAABp_8qfRqm_ZR68YI1aUkGcQWOHna5Qp8TuyEV0Qe_5PuINiw2_qbGM8qIV61__aem_iIeslOjvkKWpJFiVLKqRvg#gid=1653697245" target="_blank">Operation Olive Branch</a>. All stickers will be sent out by letter mail or pick-up. Operation Olive Branch is a BIPOC and volunteer-led, grassroots collective that supports and amplifies mutual aid requests for Palestinian families. Some of these projects include, but are not limited to: <a href="https://healpalestine.app.neoncrm.com/forms/heal-palestine" target="_blank">HEAL Palestine</a>, <a href="https://kinderrelief.app.neoncrm.com/forms/gkrdonation" target="_blank">Gaza Kinder Relief</a>, and <a href="https://www.salamandsolidarity.org/?fbclid=PAZXh0bgNhZW0CMTEAAaYZRqJxh06fFCkdH4I-qtDdzlkxf0_MYuGTv8XjmpGLnSPbrouRe3M4n3A_aem_mKxNLBjAju06_0M8n0-yvA" target="_blank">Salam &amp; Solidarity</a>.  Any additional donations will also be put towards Operation Olive Branch.

POORTHING

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HOPE IS IN THE SEEDS

Local Delivery

$5

Lettermail

$6.50