Big Brothers Big Sisters of Centre Wellington

### Context Profile for Big Brothers Big Sisters of Centre Wellington

#### 1. Organization Mission & Cause
Big Brothers Big Sisters of Centre Wellington (BBBSCW) is dedicated to creating and supporting one-to-one mentoring relationships that ignite the potential of children and youth in the Centre Wellington area. Their mission is to foster positive relationships that help young people develop the skills and confidence they need to succeed in life. The organization believes in the power of mentorship to create a brighter, more compassionate world for children and youth.

#### 2. Type of Activities
BBBSCW engages in various activities, including:
- **Mentoring Programs:** Pairing adult volunteers (Bigs) with children (Littles) to provide guidance and support.
- **Fundraising Events:** Hosting events like the "Fun Pickleball Tournament" to raise funds for their programs.
- **Community Engagement:** Organizing activities that promote community involvement and awareness about the importance of mentorship.

#### 3. Tone of Voice
The tone of voice used by BBBSCW is:
- **Friendly and Inviting:** The language is warm and welcoming, encouraging community participation.
- **Inspiring:** The content often emphasizes the positive impact of mentorship and the importance of supporting youth.
- **Casual yet Professional:** While maintaining professionalism, the tone is approachable, making it easy for potential volunteers and donors to connect with the organization.

#### 4. Emoji Usage
The organization utilizes emojis in their communications, particularly in event promotions (e.g., 🎉 for celebrations). This usage adds a light-hearted and engaging element to their messaging, making it more relatable and fun for the audience.

#### 5. Key Facts
- **Founding Info:** Specific founding details were not available on the website, but the organization is part of the larger Big Brothers Big Sisters network, which has a long-standing history.
- **Scale:** The organization has a total of 89 forms and has conducted 45 email campaigns, indicating a robust engagement strategy.
- **Impact Metrics:** While specific metrics were not detailed on the website, the emphasis on mentorship suggests a focus on positive outcomes for youth in the community.
- **Volunteer Info:** The organization actively recruits volunteers to serve as mentors, highlighting the importance of community involvement in their mission.

#### 6. Writing Guidelines
- **Use of Personalization:** Incorporate personal touches in communications, such as addressing recipients by name.
- **Engaging Language:** Use an inviting and enthusiastic tone, especially when promoting events or thanking supporters.
- **Clarity and Conciseness:** Ensure that messages are straightforward and easy to understand, avoiding overly complex language.
- **Incorporate Visual Elements:** Utilize emojis and engaging visuals to enhance the appeal of communications, particularly in social media and event promotions.

This context profile serves as a foundational guide for generating personalized and effective content for Big Brothers Big Sisters of Centre Wellington, ensuring alignment with their mission, tone, and audience engagement strategies.

2023 Big Split 50/50 Draw and have a chance to win up to $1000 every two weeks. 1 Draw remaining - next draw draw December 21, 2023

Last day to buy  is December 19th, 2023

Big Split 50/50: 5 Draws

Each draw is $2. 
Buy as many draws as you like up to 25. Tickets purchased after the start date pro-rated according to the Raffle Schedule.

Big Split 26

Mentoring is a critical prevention and early intervention service for young people. Together we can help local children and youth overcome the damage of loneliness, social isolation and other adversities.

Ignite Potential Donation

The Details:1. Eligible to win up to $1000 every week!2.This 50/50 raffle is coordinated by Big Brothers Big Sisters of Centre Wellington (BBBSCW).3. A copy of your ticket will be sent to you by email. If this is a gift or you have special instructions, please email erika.longman@bigbrothersbigsisters.ca4.To see who won the draws in 2023, please visit <a href="https://centrewellington.bigbrothersbigsisters.ca/ways-to-give/big-split-26-winners-circle/">https://centrewellington.bigbrothersbigsisters.ca</a> RAFFLE DATES1. Big Split 50/50 raffle begins on January 5th and continues in a series of 26 bi monthly draws until December 22, 2023. See the Raffle Schedule for details.2. Draws will be conducted on Thursdays (according to the Raffle Schedule) live on <a href="https://www.facebook.com/BigBrothersBigSistersOfCentreWellington/">BBBSCW FB page</a> at approximately 8:20am3. The deadline to enter the first draw and to be eligible for all 26 draws is January 3rd, 20234. In order to be eligible for subsequent raffle draws, tickets must be paid in full prior to the deadline date and time established in the Raffle Schedule.5. All entries for the raffle after the initial deadline will be pro-rated for the number of draws remaining in the Raffle Schedule. TICKETS1. Tickets for the Big Split 50/50 are $52 for 26 week draws ($2 per draw) with tickets purchased after the start date pro-rated according to the Raffle Schedule.2. Every ticket purchased will be eligible to win in all of the remaining draws at time of purchase.3. A maximum of 1000 tickets will be printed.4. There is no limit on the number of tickets that an individual or group can purchase.5. Tickets will be available on a first come, first serve basis.6. BBBSCW will not provide refunds on purchased tickets. WHO CAN ENTER BIG SPLIT 261. Participants must be 18 years of age or older and a resident of Ontario.2. The Raffle is open to all BBBSCW staff, volunteers and supporters.3. Group tickets may be purchased with one person identified to receive payment (and responsible for the distribution of winnings to all participants in the group). BBBSCW will only remit one cheque to one winner. PRIZES1. Actual prize amount varies with participation to a maximum of $1000 per draw. 50% of the monies received for each bi-weekly draw will be awarded to that day’s winner.2. Winners will be notified by phone or email after the draw by a BBBSCW representative.3. Winners will receive payment by cheque, payable from BBBSCW.4. Winners’ names will be posted on the BBBSCW website at <a href="https://centrewellington.bigbrothersbigsisters.ca/ways-to-give/big-split-26-winners-circle/">bigbrothersbigsisters.ca/centrewellington</a>, posted on social media platforms. OTHER INFORMATION1. Big Split 50/50 raffle 2022 tickets will expire after the final draw on December 21, 20232. All current ticket holders will be contacted to renew their ticket purchase(s) for the next year to ensure their continued participation in the raffle.

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Prénom <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Nom, Thank you for supporting Big Brothers Big Sisters of Centre WellingtonEvery other week, a draw happens live on <a href="https://www.facebook.com/BigBrothersBigSistersOfCentreWellington/">BBBSCW FB page</a> at approximately 8:15am. The pot can grow up to $1000 for every draw! Winners are also announced on our website at <a href="https://centrewellington.bigbrothersbigsisters.ca/">https://centrewellington.bigbrothersbigsisters.ca/</a> A copy of your ticket will be sent to you by email. If this is a gift or you have special instructions, please email erika.longman@bigbrothersbigsisters.ca

The Details:1. Eligible to win up to $1000 every week!2.This 50/50 raffle is coordinated by Big Brothers Big Sisters of Centre Wellington (BBBSCW).3. A copy of your ticket will be sent to you by email. If this is a gift or you have special instructions, please email erika.longman@bigbrothersbigsisters.ca4.To see who won the draws in 2023, please visit <a href="https://centrewellington.bigbrothersbigsisters.ca/ways-to-give/big-split-26-winners-circle/">https://centrewellington.bigbrothersbigsisters.ca</a> RAFFLE DATES1. Big Split 50/50 raffle begins on January 5th and continues in a series of 26 bi monthly draws until December 22, 2023. See the Raffle Schedule for details.2. Draws will be conducted on Thursdays (according to the Raffle Schedule) live on <a href="https://www.facebook.com/BigBrothersBigSistersOfCentreWellington/">BBBSCW FB page</a> at approximately 8:20am3. The deadline to enter the first draw and to be eligible for all 26 draws is January 3rd, 20234. In order to be eligible for subsequent raffle draws, tickets must be paid in full prior to the deadline date and time established in the Raffle Schedule.5. All entries for the raffle after the initial deadline will be pro-rated for the number of draws remaining in the Raffle Schedule. TICKETS1. Tickets for the Big Split 50/50 are $52 for 26 week draws ($2 per draw) with tickets purchased after the start date pro-rated according to the Raffle Schedule.2. Every ticket purchased will be eligible to win in all of the remaining draws at time of purchase.3. A maximum of 1000 tickets will be printed.4. There is no limit on the number of tickets that an individual or group can purchase.5. Tickets will be available on a first come, first serve basis.6. BBBSCW will not provide refunds on purchased tickets. WHO CAN ENTER BIG SPLIT 261. Participants must be 18 years of age or older and a resident of Ontario.2. The Raffle is open to all BBBSCW staff, volunteers and supporters.3. Group tickets may be purchased with one person identified to receive payment (and responsible for the distribution of winnings to all participants in the group). BBBSCW will only remit one cheque to one winner. PRIZES1. Actual prize amount varies with participation to a maximum of $1000 per draw. 50% of the monies received for each bi-weekly draw will be awarded to that day’s winner.2. Winners will be notified by phone or email after the draw by a BBBSCW representative.3. Winners will receive payment by cheque, payable from BBBSCW.4. Winners’ names will be posted on the BBBSCW website at <a href="https://centrewellington.bigbrothersbigsisters.ca/ways-to-give/big-split-26-winners-circle/">bigbrothersbigsisters.ca/centrewellington</a>, posted on social media platforms. OTHER INFORMATION1. Big Split 50/50 raffle 2022 tickets will expire after the final draw on December 21, 20232. All current ticket holders will be contacted to renew their ticket purchase(s) for the next year to ensure their continued participation in the raffle.

Big Brothers Big Sisters of Centre Wellington

Big Split 50/50 2023

900 Tower Street South

Big Split 50/50: 5 Draws

CA$2

Big Split 26

CA$2

Ignite Potential Donation

CA$25