YORUBA SOCIAL & CULTURAL ASSOCIATION OF BC, CANADA

### Context Profile for Yoruba Social & Cultural Association of BC, Canada

#### 1. Organization Mission & Cause:
The Yoruba Social & Cultural Association of BC is dedicated to advocating for and implementing programs that promote social inclusion and prosperity for individuals of African Black ancestry, other immigrant groups, and the broader Canadian public. Established in 1998, the organization aims to foster good social and cultural relationships, providing a platform for immigrants and all Canadians to thrive and succeed. Their mission emphasizes cultural awareness and community support.

#### 2. Type of Activities:
- **Programs**: 
  - Summer Vocational Skills Training Program
  - Metro Vancouver Black Business EXPO
  - Cultural and Language Awareness Program
- **Events**: 
  - ASA Day, Cultural and Award Night to showcase Yoruba culture
- **Membership**: The organization encourages community participation through membership dues.

#### 3. Tone of Voice:
The tone of the organization is friendly, welcoming, and community-oriented. Communications are often informal yet respectful, aiming to create a sense of belonging and cultural pride. The use of Yoruba language phrases (e.g., "E ṣeun" meaning "Thank you") adds an authentic touch to their messaging.

#### 4. Emoji Usage:
The website and email campaigns do not prominently feature emojis. Communications are straightforward and focus on clarity and professionalism, which may indicate a preference for more traditional forms of communication.

#### 5. Key Facts:
- **Founding Year**: 1998
- **Type**: Non-profit organization
- **Focus**: Advocacy for social inclusion and cultural promotion
- **Programs**: Various community programs aimed at skill development and cultural awareness
- **Volunteer Information**: Not explicitly detailed on the website; further inquiry may be needed for specific volunteer opportunities.

#### 6. Writing Guidelines:
- **Style**: Use a friendly and inclusive tone, incorporating cultural references where appropriate.
- **Language**: Maintain clarity and simplicity; avoid overly complex language.
- **Cultural Sensitivity**: Be respectful of cultural nuances, especially when referencing Yoruba traditions and practices.
- **Engagement**: Use direct address (e.g., "Hello [First Name]") to foster a personal connection with the audience.
- **Call to Action**: Encourage participation in events and programs, highlighting the benefits of community involvement.

This context profile serves as a foundational guide for creating personalized and relevant content for the Yoruba Social & Cultural Association of BC, ensuring alignment with their mission, values, and community engagement strategies.

Single (unmarried) persons, who are 18 years or older.

Individual Membership

Husband, wife or partner and children under 18 years of age.

Family Membership

Student, 18 years or older, part-time or full-time learning in Canada.

Student Membership

Non-BC resident individual or organization

Associate Membership

<span style="color:rgb(32, 33, 36);font-family:docs-Roboto;font-size:14.6667px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:pre-wrap;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;float:none;display:inline !important;box-sizing:inherit">The Yoruba Social and Cultural Association of British Columbia (a.k.a Egbé Omo Yorùbá ti BC) is a non-profit, voluntary organization, dedicated to the promotion and preservation of the well being of its members. As an Association, our Mission is to promote Yoruba tradition, cultural heritage and educate the public of the benefits of learning about the Yoruba culture and other cultures. <span style="color:rgb(32, 33, 36);font-family:docs-Roboto;font-size:14.6667px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:pre-wrap;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;box-sizing:inherit">We are dedicated towards promoting and fostering good social and cultural relationships, and providing a conducive environment, where Yoruba people, Yoruba Canadians, Canadians, and other cultural Associations can freely discuss matters of mutual interests.

Hello <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name <span contenteditable="false" data-custom-variable="{{lastname}}" fr-original-class="fr-deletable styled-tag-chip " style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">Last name, Thank you for your donation, contribution and payment for the 2024 membership dues. Your contribution supports us to deliver our programs and objectives for the yoruba community members.  I would like to stay connected with you, I can be reached at +1 604 767 6752 or <a href="mailto:President@yorubabc.ca">President@yorubabc.ca</a>.  Please visit us and connect with us on our website at  <a href="http://www.yorubabc.ca" target="_blank">www.yorubabc.ca</a>.  E ṣeun (Thank you)Adebola IgeÀàrẹ (PRESIDENT | DIRECTOR)Yoruba Social and Cultural Association of British Columbia(Egbé Omo Yorùbá ti BC)+ 1 604-767-6752 | www.yorubabc.ca | President@yorubabc.ca"K' árìn k'ápọ̀, yíyẹ ní ń yẹni. Ìbáṣepọ̀ àti ìtẹ̀síwájú Ẹgbẹ́ Ọmọ Yorùbá ti BC ló ṣe pàtàkì sí wa"

The Yoruba Social and Cultural Association of British Columbia (a.k.a Egbé Omo Yorùbá ti BC) is a non-profit, voluntary organization, dedicated to the promotion and preservation of the well being of its members. As an Association, our Mission is to promote Yoruba tradition, cultural heritage and educate the public of the benefits of learning about the Yoruba culture and other cultures. We are dedicated towards promoting and fostering good social and cultural relationships, and providing a conducive environment, where Yoruba people, Yoruba Canadians, Canadians, and other cultural Associations can freely discuss matters of mutual interests.

YORUBA SOCIAL & CULTURAL ASSOCIATION OF BC, CANADA

Membership Dues 2024

Individual Membership

$30

Family Membership

$50

Student Membership

$20

Associate Membership

$30

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