Canadian Armenian Alumni Association

### Context Profile for Canadian Armenian Alumni Association (CAAA)

#### 1. Organization Mission & Cause
The Canadian Armenian Alumni Association (CAAA) is dedicated to fostering a strong community among Armenian alumni in Canada. Their mission revolves around promoting cultural heritage, community engagement, and the development of future leaders through various programs and activities. They aim to create a supportive network that encourages personal and professional growth while celebrating Armenian culture.

#### 2. Type of Activities
CAAA engages in a variety of activities, including:
- **Community Events:** Regular social gatherings, cultural celebrations, and networking events.
- **Fundraising Campaigns:** Initiatives to support community projects and scholarships.
- **Outdoor Activities:** Events like hikes and nature outings to promote health and wellness.
- **Cultural Programs:** Workshops and seminars that focus on Armenian culture, history, and arts.

#### 3. Tone of Voice
The tone of voice used by CAAA is friendly, inviting, and community-oriented. Their communications often include:
- **Casual Language:** They use approachable language that resonates with a broad audience.
- **Inspiring Messaging:** Content often aims to motivate and connect individuals through shared experiences.
- **Inclusive Expressions:** They emphasize community and togetherness, making their audience feel valued and included.

#### 4. Emoji Usage
CAAA frequently incorporates emojis in their communications, enhancing the friendly and casual tone. Examples include:
- 🌄✨ (for events related to nature and excitement)
- 🚶‍♂️🚶‍♀️ (to depict participation in physical activities)
- 🎉 (to celebrate events)
- 🌲 (to represent nature)
- ❤️ (to convey warmth and community spirit)

Emojis are used moderately, primarily in event promotions and social media posts, to add a visual appeal and engage the audience.

#### 5. Key Facts
- **Founding Information:** Details about the founding year and key milestones were not explicitly found on the website.
- **Scale:** CAAA has conducted 22 total forms and 46 email campaigns, indicating an active engagement with their community.
- **Impact Metrics:** Specific metrics on community impact were not detailed on the website, but the emphasis on community building suggests a focus on qualitative outcomes.
- **Volunteer Information:** Opportunities for volunteering and community involvement are encouraged, although specific details were not highlighted.

#### 6. Writing Guidelines
Based on the existing content patterns observed:
- **Use a Friendly and Inviting Tone:** Write as if speaking to a friend; keep it casual yet respectful.
- **Incorporate Emojis Sparingly:** Use emojis to enhance engagement but avoid overuse to maintain professionalism.
- **Highlight Community and Cultural Elements:** Emphasize the Armenian heritage and community spirit in all communications.
- **Call to Action:** Encourage participation and engagement in events with clear, motivating language.
- **Personalization:** Use personalized greetings and content where possible to foster a sense of belonging.

This context profile serves as a foundational guide for creating tailored content that aligns with the values, mission, and communication style of the Canadian Armenian Alumni Association.

Ticket

1, 2, CHA CHA CHA 💃💃💃 Whether you know the basics of salsa or not, have a partner or not, our next get together is bound to be fun and caliente! We’ve planned a fun and private salsa lesson for our community with the professionals from Dance Alejandro to bring you an hour and a half of dance and movement! Don’t miss out on your chance to meet new friends and dance away 💃💃 🗓 Sunday, May 26📍 Dance School Alejandro Dance co.321 boul St- Martin W🕧 1pm to 2:30pmLet’s try to avoid “haygagan  jamatroutyun” so we can start dancing on time Deadline to reserve your spot is May 16

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name Thank you again for participating in our event, it is coming up soon. We look forward to seeing you! As a reminder, here are the details for the event:📍 Location: Dance School Alejandro Dance co. -  321 boul. St. Martin W.🕒 Time: Sunday, May 26th from 1 pm to 2:30 pm (avoid “haygagan  jamatroutyun” so we can start dancing on time) Kind regards,CAAA - Canadian Armenian Alumni Association<a style="color:inherit;text-decoration:inherit;user-select:auto;box-sizing:inherit">www.hay-alum.ca</a><a href="https://www.facebook.com/caaa.hay.alum" style="color:inherit;text-decoration:inherit;user-select:auto;box-sizing:inherit">Follow us on Facebook</a><a href="https://www.instagram.com/caaa.hay.alum/" style="color:inherit;text-decoration:inherit;user-select:auto;box-sizing:inherit">Follow us on Instagram</a><a href="https://www.linkedin.com/company/caaa-hay-alum/" style="color:inherit;text-decoration:inherit;user-select:auto;box-sizing:inherit">Follow us on LinkedIn</a><img src="https://simplyk-bucket-production.s3.ca-central-1.amazonaws.com/organizations/0/2/3/4/0234d952-1f6b-4737-83c4-5fc7860e004b/569b65cc-9640-4363-b0f6-61261bac50a2.png" style="width:64px;height:64px;display:block;vertical-align:top;margin:5px auto 5px 0px;text-align:left;cursor:pointer;padding:0px 1px;user-select:none;position:relative;max-width:100%;box-sizing:inherit" />

1, 2, CHA CHA CHA 💃💃💃 Whether you know the basics of salsa or not, have a partner or not, our next get together is bound to be fun and caliente! We’ve planned a fun and private salsa lesson for our community with the professionals from Dance Alejandro to bring you an hour and a half of dance and movement! Don’t miss out on your chance to meet new friends and dance away 💃💃 🗓 Sunday, May 26📍 Dance School Alejandro Dance co.321 boul St- Martin W🕧 1pm to 2:30pmLet’s try to avoid “haygagan  jamatroutyun” so we can start dancing on time Deadline to reserve your spot is May 16

Canadian Armenian Alumni Association

SALSA - dance class

321 Blvd. Saint-Martin O

Ticket

$30

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