Native Women's Shelter of Montreal

### Context Profile for Native Women's Shelter of Montreal

1. **Organization Mission & Cause**:
   - The Native Women's Shelter of Montreal (NWSM) is dedicated to supporting Indigenous women and their children. Their mission focuses on providing culturally sensitive services that address the unique needs of Indigenous families, particularly in the context of healing from the historical and ongoing impacts of colonialism. The organization emphasizes solidarity and community, aiming to empower women and promote their well-being.

2. **Type of Activities**:
   - **Events**: The NWSM organizes events such as the "Marche de l'esprit" (Spirit Walk), which aims to raise funds and awareness for the shelter's operations and healing retreats.
   - **Fundraising Campaigns**: The organization has set specific fundraising goals, such as raising $50,000 for operational support and healing retreats.
   - **Community Programs**: They offer various programs tailored to the needs of Indigenous women and children, including healing ceremonies and cultural activities.

3. **Tone of Voice**:
   - The tone of the NWSM's communications is **friendly**, **inspiring**, and **urgent**. They use inclusive language that encourages community participation and emphasizes the importance of solidarity. The content is accessible and aims to engage the audience emotionally, fostering a sense of urgency around their cause.

4. **Emoji Usage**:
   - The organization uses emojis sparingly but effectively in their communications. For example, they incorporate emojis like 🌞 (sun) and ☔ (umbrella) to convey warmth and inclusivity in event announcements. The use of emojis adds a friendly touch to their messages without overwhelming the content.

5. **Key Facts**:
   - **Founding Info**: Established in 1987, the NWSM has been providing essential services for over three decades.
   - **Scale**: The organization has processed 369 total forms and has conducted 3 email campaigns.
   - **Impact Metrics**: They aim to raise significant funds through events like the Spirit Walk, with a goal of $50,000 for their operations and healing retreats.
   - **Volunteer Info**: While specific volunteer information is not detailed on the website, the organization encourages community involvement and participation in events.

6. **Writing Guidelines**:
   - **Style**: Use a conversational and inclusive style that resonates with the community. Avoid overly formal language to maintain accessibility.
   - **Structure**: Keep content clear and concise, using bullet points or short paragraphs for easy readability.
   - **Call to Action**: Emphasize calls to action, encouraging participation in events and donations. Use direct language that invites readers to engage.
   - **Emotional Appeal**: Highlight the impact of contributions and the importance of community support in addressing the needs of Indigenous women and children.

This context profile provides a comprehensive overview of the Native Women's Shelter of Montreal, focusing on their mission, activities, tone, and communication style to guide future content creation effectively.

Become a 2022 Virtual Spirit Walker

This ticket allows you to become a 2022 Virtual Spirit Walker and fundraiser.  Post a picture of your walk using hashtag #NWSMSpiritWalk and #SpiritWalk2022 and tag @spiritwalkmtl or send your picture by email to: spirit.walk.nwsm@gmail.com

Hello Prénom Nom, Thank you for participating in the 2022 Spirit Walk!

Native Women's Shelter of Montreal

Become a 2022 Spirit Walker (Virtual)

Become a 2022 Virtual Spirit Walker

$20