Barrie Families Unite

### Context Profile for Barrie Families Unite

#### 1. Organization Mission & Cause
Barrie Families Unite is dedicated to fostering community solidarity by empowering families in Barrie and surrounding areas. Their mission is to transition from passive charity to a model that emphasizes client choice and dignity. They aim to uplift families by providing them with the autonomy to choose what they need, thereby enhancing their quality of life and promoting long-term stability.

#### 2. Type of Activities
- **Community Thrift Store**: A client-choice thrift store that allows referred families to shop for free while also generating funds through public retail sales.
- **Vocational Training**: Programs aimed at building skills and providing inclusive volunteer opportunities for individuals facing barriers.
- **Essential Supplies Distribution**: Ongoing provision of groceries, toiletries, clothing, and seasonal essentials delivered with respect and care, without conditions.

#### 3. Tone of Voice
The tone of Barrie Families Unite is **friendly**, **inspiring**, and **empowering**. The language used is approachable and conveys a sense of community and support. Phrases like "let’s build something better together" and "help us turn belief into reality" reflect a collaborative spirit and a focus on positive change.

#### 4. Emoji Usage
The organization uses emojis sparingly but effectively to enhance emotional connection. For example, they include a heart emoji (💛) in their communications, particularly in fundraising appeals and thank-you emails. This usage adds warmth and friendliness to their messages.

#### 5. Key Facts
- **Founding Information**: Specific founding details are not provided on the website.
- **Scale**: The organization has a total of 46 forms and has conducted 16 email campaigns.
- **Impact Metrics**: They assist thousands of families each year through their various initiatives.
- **Volunteer Information**: Opportunities for inclusive volunteering are available, particularly in vocational training and thrift store operations.

#### 6. Writing Guidelines
- **Clarity and Simplicity**: Use straightforward language that is easy to understand.
- **Empowerment Focus**: Emphasize themes of choice, dignity, and community empowerment.
- **Call to Action**: Include strong, clear calls to action that encourage donations or participation in initiatives.
- **Emotional Engagement**: Use friendly and uplifting language to foster a sense of community and belonging.
- **Use of Emojis**: Incorporate emojis where appropriate to enhance emotional resonance, particularly in fundraising and thank-you communications.

This context profile serves as a guide for generating personalized and impactful content for Barrie Families Unite, ensuring alignment with their mission, tone, and community-focused initiatives.

8" Flowering Plant in a Matching Coloured Pot (geraniums, begonias or dahlias), ‘You don’t have to be Perfect to be AMAZING’ key chain and a frame-able Mom quote printed on 4" x 6" card stock.

Please order total # of Flowering Pots you wish to order, they can be a mix of orders for someone specific you want them for and Pay it Forwards to gift to a single mom in our community. If you wish to purchase MORE than 5, please submit a second order. This form is set to manage 5 orders at a time. THANK YOU!

Flowering Pot for Mother's Day

$5 to add on delivery of your Mother's Day flowering pot gift (valid for addresses within Barrie city limits). Delivery date is Saturday May 11th.

PAY IT FORWARDS ALREADY INCLUDE DELIVERY IN THEIR PRICE.

Delivery

<p style="color:rgb(237, 230, 229);font-family:&quot;YACgEbBJLy8 0&quot;, &quot;_fb_&quot;, &quot;auto&quot;;--fontSize:31.6667px;--lineHeight:1.4;text-transform:none;line-height:44px;width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit">Which MOM are YOU going to TREAT?<p style="color:rgb(237, 230, 229);font-family:&quot;YACgEbBJLy8 0&quot;, &quot;_fb_&quot;, &quot;auto&quot;;--fontSize:31.6667px;--lineHeight:1.4;text-transform:none;line-height:44px;width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit"><img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1713824639/hkeqio4keputxuobwhsx.jpg" style="width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;max-width:100%;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit" /><p style="color:rgb(237, 230, 229);font-family:&quot;YACgEbBJLy8 0&quot;, &quot;_fb_&quot;, &quot;auto&quot;;--fontSize:31.6667px;--lineHeight:1.4;text-transform:none;line-height:44px;width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit"><span fr-original-style="color: rgb(0, 0, 0); font-weight: 400; font-style: normal; font-size: 18px; font-family: Helvetica;" style="color:rgb(0, 0, 0);font-weight:400;font-style:normal;font-size:18px;font-family:Helvetica;box-sizing:inherit">Your fresh and colourful 8" flowering plant  purchase﻿ will include:<p style="color:rgb(0, 0, 0);font-family:&quot;YACgEbBJLy8 0&quot;, &quot;_fb_&quot;, &quot;auto&quot;;--fontSize:27.6667px;--lineHeight:1.4;text-transform:none;line-height:38px;width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit"><span fr-original-style="color: rgb(0, 0, 0); font-weight: 400; font-style: normal; font-size: 18px; font-family: Helvetica;" style="color:rgb(0, 0, 0);font-weight:400;font-style:normal;font-size:18px;font-family:Helvetica;box-sizing:inherit">8" Flowering Plant in a Matching Coloured Pot (geraniums, begonias or dahlias), ‘You don’t have to be Perfect to be AMAZING’ key chain and a frame-able Mom quote printed on 4" x 6" card stock.<p style="color:rgb(0, 0, 0);font-family:&quot;YAFdJt8dAY0 0&quot;, &quot;_fb_&quot;, &quot;auto&quot;;--fontSize:45.3333px;--lineHeight:1.4;text-transform:none;line-height:63px;width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit">S﻿o many options for this BFU fundraiser: <p style="color:rgb(0, 0, 0);font-family:&quot;YAFdJt8dAY0 0&quot;, &quot;_fb_&quot;, &quot;auto&quot;;--fontSize:26.6666px;--lineHeight:1.4;text-transform:none;line-height:37px;width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit"><span fr-original-style="color: rgb(0, 0, 0); font-weight: 700; font-style: normal; font-size: 18px; font-family: Helvetica;" style="color:rgb(0, 0, 0);font-weight:700;font-style:normal;font-size:18px;font-family:Helvetica;box-sizing:inherit">B<span fr-original-style="color: rgb(0, 0, 0); font-weight: 400; font-style: normal; font-size: 18px; font-family: Helvetica;" style="color:rgb(0, 0, 0);font-weight:400;font-style:normal;font-size:18px;font-family:Helvetica;box-sizing:inherit">uy one for a Mom you know deserves a sweet surprise <span fr-original-style="color: rgb(0, 0, 0); font-weight: 700; font-style: normal; font-size: 18px; font-family: Helvetica;" style="color:rgb(0, 0, 0);font-weight:700;font-style:normal;font-size:18px;font-family:Helvetica;box-sizing:inherit">and/or B<span fr-original-style="color: rgb(0, 0, 0); font-weight: 400; font-style: normal; font-size: 18px; font-family: Helvetica;" style="color:rgb(0, 0, 0);font-weight:400;font-style:normal;font-size:18px;font-family:Helvetica;box-sizing:inherit">uy a Pay it Forward Flower Pot.  <span fr-original-style="color: rgb(0, 0, 0); font-weight: 400; font-style: normal; font-size: 18px; font-family: Helvetica;" style="color:rgb(0, 0, 0);font-weight:400;font-style:normal;font-size:18px;font-family:Helvetica;box-sizing:inherit">(BFU will work with local agencies to get these delivered to deserving mamas who may otherwise not get anything for Mother's Day!)<p style="color:rgb(0, 0, 0);font-family:&quot;YAFdJt8dAY0 0&quot;, &quot;_fb_&quot;, &quot;auto&quot;;--fontSize:26.6666px;--lineHeight:1.4;text-transform:none;line-height:37px;width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit"><span fr-original-style="color: rgb(0, 0, 0); font-weight: 700; font-style: normal; font-size: 18px; font-family: Helvetica;" style="color:rgb(0, 0, 0);font-weight:700;font-style:normal;font-size:18px;font-family:Helvetica;box-sizing:inherit">Choose between pick up option (at BFU warehouse) or delivery (+$5 for delivery within Barrie City Limits)!

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , Thank you from the bottom of our hearts for supporting our fundraiser and thereby our community!  Wishing you and your family a wonderful Mother's Day weekend. Team BFUbfu2020@gmail.com

Which MOM are YOU going to TREAT?<img src="https://res.cloudinary.com/hxn9dbuhd/image/upload/v1713824639/hkeqio4keputxuobwhsx.jpg" style="width:600px;display:block;vertical-align:top;margin:5px auto;text-align:center;position:relative;cursor:pointer;padding:0px 1px;user-select:none;box-sizing:inherit;max-width:100%" />Your fresh and colourful 8" flowering plant  purchase﻿ will include:8" Flowering Plant in a Matching Coloured Pot (geraniums, begonias or dahlias), ‘You don’t have to be Perfect to be AMAZING’ key chain and a frame-able Mom quote printed on 4" x 6" card stock.S﻿o many options for this BFU fundraiser: Buy one for a Mom you know deserves a sweet surprise and/or Buy a Pay it Forward Flower Pot.  (BFU will work with local agencies to get these delivered to deserving mamas who may otherwise not get anything for Mother's Day!)Choose between pick up option (at BFU warehouse) or delivery (+$5 for delivery within Barrie City Limits)!

Barrie Families Unite

Mother's Day Flowering Plant Fundraiser

Flowering Pot for Mother's Day

$25

Delivery

$5

Add a donation for Barrie Families Unite