Big Brothers Big Sisters of North Durham

### Context Profile for Big Brothers Big Sisters of North Durham

1. **Organization Mission & Cause:**
   - **Mission:** Big Brothers Big Sisters of North Durham is dedicated to fostering one-to-one mentoring relationships that ignite the potential of children and youth in the community. Their goal is to provide support, guidance, and friendship to help young people achieve their full potential.
   - **Cause:** The organization aims to combat social isolation and promote positive youth development through mentoring, thereby strengthening the community.

2. **Type of Activities:**
   - **Mentoring Programs:** They offer structured mentoring programs that match adult volunteers (Bigs) with children (Littles) to provide guidance and support.
   - **Community Events:** The organization hosts various community events, including fundraisers and awareness campaigns, such as the "Holiday Market" which encourages local vendors and community participation.
   - **Fundraising Campaigns:** They conduct fundraising activities to support their mentoring programs and keep their services free for participants.

3. **Tone of Voice:**
   - The tone of the website and communications is **friendly, supportive, and community-oriented**. It conveys warmth and encouragement, aiming to inspire potential volunteers and donors to get involved.
   - Language is accessible and inclusive, focusing on the positive impact of mentoring relationships.

4. **Emoji Usage:**
   - The organization does not prominently use emojis in their website content or email communications. Their style is more traditional, focusing on clear and professional language.

5. **Key Facts:**
   - **Founding Information:** Specific founding details were not mentioned on the website, but the organization is part of a larger network of Big Brothers Big Sisters organizations across Canada.
   - **Scale:** The organization has engaged in 21 email campaigns and utilizes various forms for events and registrations.
   - **Impact Metrics:** While specific metrics were not detailed, the organization emphasizes the positive outcomes of mentoring relationships on youth development.
   - **Volunteer Information:** They actively recruit volunteers and provide training and support to ensure effective mentoring.

6. **Writing Guidelines:**
   - **Style:** Use a friendly and encouraging tone that reflects the organization's mission of support and community involvement.
   - **Language:** Keep language simple and relatable to engage a broad audience. Avoid jargon and ensure clarity in messaging.
   - **Call to Action:** Encourage community involvement and support, emphasizing the positive impact of mentoring.
   - **Content Structure:** Use clear headings and bullet points for easy readability, especially in emails and event descriptions.

This context profile serves as a foundational guide for creating personalized content that aligns with the values and mission of Big Brothers Big Sisters of North Durham.

SPONSOR General admission ticket with VIP parking, one per vehicle. 

FRIDAY September 17th (Featuring Crown Lands)

SATURDAY September 18th (Featuring River Town Saints)

Hello Prénom Nom, We are so excited to see you at Winding Roads!&nbsp;&nbsp;Your event ticket is attached to this email. You can bring a printed copy or show your ticket directly from your phone.&nbsp;&nbsp;Follow Winding Roads on&nbsp;<a href="https://bit.ly/WindingRoads2" rel="noopener noreferrer" target="_blank">Facebook</a>&nbsp;and&nbsp;<a href="https://bit.ly/WindingRoads1" rel="noopener noreferrer" target="_blank">Instagram</a>&nbsp;for the latest updates on the event!&nbsp; Event Regulations&nbsp;&nbsp;<ul style="list-style-type: disc;"><li>The concert will go ahead rain or shine!</li><li>No refunds will be issued for ticket purchases.</li><li>Maximum of 4 guests per ticket/per car.</li><li>Guests may leave their vehicles and set up lawn chairs in their designated parking space to enjoy the concert. Note that if provincial regulations change at the time of the concert, guests may be asked to stay inside their vehicles.</li><li>Alcohol and smoking of any kind is prohibited on the grounds. Our staff and security reserve the right to ask anyone who does not observe this rule to leave the premises immediately.&nbsp;</li><li>We do our best to ensure that everyone has the best view possible. Motor-homes, RV&#39;s and passenger vans are not permitted.</li><li>Oversized vehicles including larger trucks will be parked at the back of the concert in designated parking areas.</li><li>Guests may bring their own snacks and non-alcoholic beverages.</li><li>We kindly ask that if anyone in your vehicle has health symptoms of any kind (ex. fever, sniffles, cough, etc.) that you stay home. We&#39;re all in this together, so let&#39;s do our best to ensure we all remain healthy.</li></ul>&nbsp;<a href="https://northdurham.bigbrothersbigsisters.ca/winding-roads-eventrules/" rel="noopener noreferrer" target="_blank">A full list of event regulations can be found here.</a> By scanning your ticket at the entrance gate, you and all guests in your vehicle agree to these event rules.&nbsp;<hr>If you have questions about the event or your tickets, please contact Big Brothers Big Sisters of North Durham.&nbsp;&nbsp;905-985-3733 x4 &nbsp;| &nbsp;<a href="mailto:amy.stevenson@bigbrothersbigsisters.ca">amy.stevenson@bigbrothersbigsisters.ca</a>

Winding Roads Drive-in Concert will be held at the Port Perry Fair Grounds September 17th and 18th, 2021 from 7:00pm -10:00pm (Gates open at 6:00pm)  Tickets: September 17th featuring Crown Lands - $100 per vehicleSeptember 18th featuring River Town Saints - $125 per vehicle<a href="https://northdurham.bigbrothersbigsisters.ca/winding-roads-eventrules/" target="_blank">Click here for a full list of concert and venue rules and regulations.</a> 250 tickets will be sold for each concert. No refunds. **Alcohol and smoking of any kind is prohibited on the grounds.  Guests may leave their vehicles and set up lawn chairs in their designated space to enjoy the concert! Note that if provincial restrictions change at the time of the concert guests may be asked to stay inside their vehicles.Guests may bring their own snacks and non-alcoholic beverages. There will also be food trucks on site (full list to come!) and a snacks/non-alcoholic drinks will be available for purchase. In support of - Big Brothers Big Sisters of North Durham The funds raised, during the Drive-in Concert, will go directly towards Big Brothers Big Sisters of North Durham mentorship programs. Their mentoring programs provide youth in North Durham with a role model to talk to and share the experiences of growing up.Through regular outings, a relationship is developed between the Big and Little, which is built on trust and common interests, and is supported by our experienced case-workers. The result is a life-changing experience for both the mentor and the mentee.

Big Brothers Big Sisters of North Durham

Sponsor Tickets Winding Roads Live Drive In - September 17th & 18th

15835 Old Simcoe Rd

FRIDAY September 17th (Featuring Crown Lands)

Free

SATURDAY September 18th (Featuring River Town Saints)

Free