Desautels Sustainability Network

### Context Profile for Desautels Sustainability Network

1. **Organization Mission & Cause**:
   - The Desautels Sustainability Network (DSN) at McGill University aims to foster a community focused on sustainability and environmental stewardship. Their mission is to educate, engage, and empower students and faculty to take action towards a more sustainable future. They emphasize the importance of integrating sustainability into business practices and promoting awareness about environmental issues.

2. **Type of Activities**:
   - **Educational Events**: The DSN hosts events like "Sustainability 101," which introduces participants to sustainability concepts and initiatives within the McGill community.
   - **Workshops and Discussions**: They facilitate roundtable discussions and workshops where students can interact with professors and sustainability leaders.
   - **Community Engagement**: The network encourages involvement in sustainability initiatives both on and off-campus, promoting a hands-on approach to learning and activism.
   - **Fundraising Campaigns**: They engage in fundraising to support their activities and initiatives, although specific campaigns were not detailed on the website.

3. **Tone of Voice**:
   - The tone of the DSN's communications is **friendly**, **inspiring**, and **inclusive**. They use approachable language that encourages participation and fosters a sense of community. The content often includes motivational phrases that aim to inspire action and engagement among students.

4. **Emoji Usage**:
   - The organization uses emojis sparingly but effectively in their communications. For example, they use the Earth emoji (🌍) in event promotions to emphasize environmental themes. Their usage is contextually appropriate and adds a friendly touch to their messaging.

5. **Key Facts**:
   - **Founding Information**: The specific founding date is not mentioned on the website, but it is associated with McGill University, indicating a strong academic foundation.
   - **Scale**: The DSN has conducted at least 6 forms and 10 email campaigns, indicating an active engagement strategy.
   - **Impact Metrics**: While specific metrics are not detailed, the emphasis on community involvement and educational outreach suggests a focus on measurable engagement and participation.
   - **Volunteer Information**: The website encourages student involvement, suggesting opportunities for volunteering and participation in various initiatives, although specific details are not provided.

6. **Writing Guidelines**:
   - **Style**: Use a conversational and engaging style that invites participation. Incorporate motivational language that aligns with the organization's mission to inspire action.
   - **Structure**: Keep content clear and organized, using bullet points for lists (as seen in event descriptions) to enhance readability.
   - **Inclusivity**: Use inclusive language that welcomes all students, regardless of their prior knowledge of sustainability.
   - **Emojis**: Integrate emojis where appropriate to maintain a friendly tone, but use them sparingly to avoid overwhelming the message.

This context profile serves as a foundational guide for creating personalized and effective content for the Desautels Sustainability Network, ensuring alignment with their mission and communication style.

Student Ticket

Alumni Ticket

<div style="width:100%;box-sizing:inherit">The McGill Desautels Sustainability Network (DSN) invites you to our annual Alumni Cocktail, where sustainability leaders from McGill and Montreal come together. This event is a great opportunity to connect with passionate alumni and students and forge the meaningful connections that will continue to push the industry forward. Join us on November 20th at the McGill Faculty Club to expand your network, explore new perspectives on sustainability, and boost your career growth! Tickets are limited, so make sure to save your spot now!The ticket includes two complimentary drinks. Hors d'oeuvres will be provided as well!Feel free to reach out to <a href="mailto:chloe.stoneburgh@mail.mcgill.ca" style="color:inherit;text-decoration-line:inherit;text-decoration-thickness:inherit;text-decoration-style:inherit;box-sizing:inherit;text-decoration-color:currentcolor;user-select:auto">chloe.stoneburgh@mail.mcgill.ca</a> or j<a href="mailto:Joseph.boonen@mail.mcgill.ca" style="color:inherit;text-decoration-line:inherit;text-decoration-thickness:inherit;text-decoration-style:inherit;box-sizing:inherit;text-decoration-color:currentcolor;user-select:auto">oseph.boonen@mail.mcgill.ca</a> if you have any questions.We hope to see you there! </div>

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);padding:1px 8px;font-size:11px;display:inline-block;margin:0px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , Thank you for signing up for our annual Alumni Cocktail. We can't wait to see you there! Please check your inboxes closer to the event for more information on the night's itinerary.  The DSN Teamdsn@musmcgill.com

<div>The McGill Desautels Sustainability Network (DSN) invites you to our annual Alumni Cocktail, where sustainability leaders from McGill and Montreal come together. This event is a great opportunity to connect with passionate alumni and students and forge the meaningful connections that will continue to push the industry forward. Join us on November 20th at the McGill Faculty Club to expand your network, explore new perspectives on sustainability, and boost your career growth! Tickets are limited, so make sure to save your spot now!The ticket includes two complimentary drinks. Hors d'oeuvres will be provided as well!Feel free to reach out to <a href="mailto:chloe.stoneburgh@mail.mcgill.ca">chloe.stoneburgh@mail.mcgill.ca</a> or j<a href="mailto:Joseph.boonen@mail.mcgill.ca">oseph.boonen@mail.mcgill.ca</a> if you have any questions.We hope to see you there! </div>

Desautels Sustainability Network

Alumni Cocktail - Desautels Sustainability Network

3450 R McTavish

Student Ticket

$25

Alumni Ticket

$25