Students' Society of McGill University

### Context Profile for Students' Society of McGill University (SSMU)

#### 1. Organization Mission & Cause
The Students' Society of McGill University (SSMU) is dedicated to representing and advocating for the interests of McGill University students. Their mission is to enhance the student experience by providing services, resources, and opportunities that foster community, engagement, and personal development. SSMU aims to empower students through advocacy, social events, and support services, ensuring that their voices are heard within the university structure.

#### 2. Type of Activities
SSMU engages in a variety of activities, including:
- **Events:** Regular social gatherings, networking events (e.g., Wine and Cheese), and cultural celebrations.
- **Fundraising Campaigns:** Initiatives to support student services and community programs.
- **Community Programs:** Support services, advocacy efforts, and resources for student well-being.
- **Clubs and Organizations:** Facilitating a wide range of student-led groups and initiatives.

#### 3. Tone of Voice
The tone of voice used by SSMU is:
- **Friendly and Approachable:** The language is inclusive and welcoming, aimed at fostering a sense of community among students.
- **Professional yet Casual:** While maintaining professionalism, the communication style is casual enough to resonate with a student audience.
- **Inspiring and Engaging:** The content often encourages participation and highlights the benefits of involvement in SSMU activities.

#### 4. Emoji Usage
SSMU does incorporate emojis in their communications, particularly in event promotions and social media posts. For example, they use:
- 📍 (location)
- 📅 (date)
- 🎉 (celebration)
The use of emojis is moderate and serves to enhance engagement and convey a friendly tone.

#### 5. Key Facts
- **Founding Info:** SSMU has a long-standing history as the representative body for McGill students, although specific founding details were not highlighted on the website.
- **Scale:** SSMU oversees 128 forms and has conducted 91 email campaigns, indicating a robust engagement strategy.
- **Impact Metrics:** Specific metrics regarding student engagement or impact were not detailed, but the emphasis on community and advocacy suggests a focus on enhancing student life.
- **Volunteer Info:** Opportunities for student involvement and volunteering are promoted, encouraging active participation in SSMU initiatives.

#### 6. Writing Guidelines
- **Clarity and Brevity:** Communications should be clear and concise, avoiding jargon while ensuring that key information is easily accessible.
- **Engagement Focus:** Use engaging language that invites students to participate in events and initiatives.
- **Inclusive Language:** Ensure that the content is inclusive, reflecting the diversity of the student body.
- **Visual Elements:** Incorporate visuals and emojis where appropriate to enhance engagement and appeal to the student demographic.

This context profile serves as a foundation for creating personalized and effective content for the Students' Society of McGill University, aligning with their mission, tone, and activities.

Opt-in

<span fr-original-style="color: rgb(85, 85, 85); font-family: &quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Lucida Grande&quot;, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; display: inline !important; float: none;" style="color:rgb(85, 85, 85);font-family:&quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Lucida Grande&quot;, sans-serif;font-size:14px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;float:none;display:inline !important;box-sizing:inherit">If you opted out of your Student Support Fee for Fall 2024 and were unable to opt back in, you can pay the fee here directly to the SSMU.<p style="margin:10px 0px;padding:0px;color:rgb(85, 85, 85);font-family:&quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Lucida Grande&quot;, sans-serif;font-size:14px;line-height:21px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;width:100%;box-sizing:inherit">The Fall 2024 Student Support Fee gives you access to Grammarly and Udemy.<p style="margin:10px 0px;padding:0px;color:rgb(85, 85, 85);font-family:&quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Lucida Grande&quot;, sans-serif;font-size:14px;line-height:21px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;width:100%;box-sizing:inherit"> <p style="margin:10px 0px;padding:0px;color:rgb(85, 85, 85);font-family:&quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Lucida Grande&quot;, sans-serif;font-size:14px;line-height:21px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;width:100%;box-sizing:inherit">This ability to "opt-back in" after the opt-out period will not be available in Winter 2024 so please remember to remain opted in next semester.<p style="margin:10px 0px;padding:0px;color:rgb(85, 85, 85);font-family:&quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Lucida Grande&quot;, sans-serif;font-size:14px;line-height:21px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;width:100%;box-sizing:inherit"> <p style="margin:10px 0px;padding:0px;color:rgb(85, 85, 85);font-family:&quot;Helvetica Neue&quot;, Helvetica, Arial, &quot;Lucida Grande&quot;, sans-serif;font-size:14px;line-height:21px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;background-color:rgb(255, 255, 255);text-decoration-thickness:initial;text-decoration-style:initial;text-decoration-color:initial;width:100%;box-sizing:inherit"><span fr-original-style="font-size:11pt;font-family:'Source Sans Pro',sans-serif;color:#202124;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" style="font-size:11pt;font-family:&quot;Source Sans Pro&quot;, sans-serif;color:rgb(32, 33, 36);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">Please note that this is for <span fr-original-style="font-size:11pt;font-family:'Source Sans Pro',sans-serif;color:#202124;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:underline;-webkit-text-decoration-skip:none;text-decoration-skip-ink:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" style="font-size:11pt;font-family:&quot;Source Sans Pro&quot;, sans-serif;color:rgb(32, 33, 36);background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:underline;text-decoration-skip-ink:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">McGill Undergraduate students only<span fr-original-style="font-size:11pt;font-family:'Source Sans Pro',sans-serif;color:#202124;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;" style="font-size:11pt;font-family:&quot;Source Sans Pro&quot;, sans-serif;color:rgb(32, 33, 36);background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre-wrap;box-sizing:inherit">.

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style style="background-color:rgb(248, 248, 255);border:1px solid rgb(191, 191, 255);border-radius:4px;color:rgb(42, 42, 196);display:inline-block;margin:0px;padding:1px 8px;font-size:11px;line-height:16px;overflow-wrap:anywhere;user-select:none;box-sizing:inherit">First name , Thank you for opting back in! Opting back in gives you access to Grammarly and Udemy. We will begin sending invites out on October 7th. This ability to "opt-back in" after the opt-out period will not be available in Winter 2024 so please remember to remain opted in next semester. Cheers,The SSMU Executive Committee"

If you opted out of your Student Support Fee for Fall 2024 and were unable to opt back in, you can pay the fee here directly to the SSMU.<p style="margin:10px 0px;padding:0px;line-height:21px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;width:100%;box-sizing:inherit;max-width:100%">The Fall 2024 Student Support Fee gives you access to Grammarly and Udemy.<p style="margin:10px 0px;padding:0px;line-height:21px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;width:100%;box-sizing:inherit;max-width:100%"> <p style="margin:10px 0px;padding:0px;line-height:21px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;width:100%;box-sizing:inherit;max-width:100%">This ability to "opt-back in" after the opt-out period will not be available in Winter 2024 so please remember to remain opted in next semester.<p style="margin:10px 0px;padding:0px;line-height:21px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;width:100%;box-sizing:inherit;max-width:100%"> <p style="margin:10px 0px;padding:0px;line-height:21px;font-style:normal;font-variant-ligatures:normal;font-variant-caps:normal;font-weight:400;letter-spacing:normal;orphans:2;text-align:start;text-indent:0px;text-transform:none;widows:2;word-spacing:0px;-webkit-text-stroke-width:0px;white-space:normal;text-decoration-thickness:initial;text-decoration-style:initial;width:100%;box-sizing:inherit;max-width:100%">Please note that this is for McGill Undergraduate students only.

Students' Society of McGill University

Opt Back in to Student Support Fee

Opt-in

$9.70