New Grocery Movement

### Context Profile for New Grocery Movement

1. **Organization Mission & Cause**:
   - **Mission**: The New Grocery Movement aims to create a more equitable and sustainable food system. They focus on improving access to healthy food options for underserved communities, promoting local produce, and fostering community engagement in food-related initiatives.
   - **Cause**: Their work is rooted in addressing food insecurity and promoting health equity, emphasizing the importance of community involvement and support.

2. **Type of Activities**:
   - **Events**: The organization hosts community events aimed at educating the public about nutrition, cooking, and sustainable practices.
   - **Fundraising Campaigns**: Regular campaigns such as "Donate to make a difference" encourage community members to contribute financially to their initiatives.
   - **Community Programs**: They implement programs that connect local farmers with community members, provide workshops, and facilitate access to fresh produce.

3. **Tone of Voice**:
   - The tone is **friendly**, **inspiring**, and **encouraging**. The language used is inclusive and motivating, aiming to empower individuals to take action and contribute to the cause. Phrases like "Join us in Creating Change!" and "Every act of kindness" reflect a positive and uplifting approach.

4. **Emoji Usage**:
   - The organization uses emojis sparingly but effectively to enhance communication. For example, they use 🌟 in their campaign title to add a sense of excitement and positivity. Emojis are not overused, maintaining a balance that keeps the content professional yet approachable.

5. **Key Facts**:
   - **Founding Info**: Specific founding details were not available on the website.
   - **Scale**: The organization has a small but dedicated presence, with a focus on local community engagement.
   - **Impact Metrics**: While specific metrics were not detailed, the emphasis on community involvement suggests a focus on qualitative impact rather than quantitative.
   - **Volunteer Info**: They encourage volunteering as a means to support their mission, indicating that community members can actively participate in their programs.

6. **Writing Guidelines**:
   - **Style**: Use a friendly and conversational tone that encourages engagement and participation. Avoid overly formal language.
   - **Structure**: Use clear headings and bullet points for easy readability. Incorporate calls to action that inspire readers to donate, share, or volunteer.
   - **Emphasis**: Highlight the impact of contributions and the importance of community involvement. Use bold text for key actions and messages.
   - **Visuals**: Consider using emojis to add warmth and approachability, but ensure they are relevant and not distracting.

This context profile provides a comprehensive overview of the New Grocery Movement, focusing on actionable insights that can guide the creation of personalized content for their audience.

LXCL:Enjoy the full program with access to all main activities. YOU DO NOT NEED TO REGISTER FOR THIS EVENT!

General Admission

Magpie is hosting the sweetest popup ever just in time for the holidays - a Holiday Bake Sale with NGM!&nbsp; Join us at <a fr-original-style="" href="https://magpiebooks.ca/" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">Magpie Books</a> on Tues, Dec 23 from 4-7pm MST for all your last-minute holiday needs. Whether you&#39;re grabbing a treat for your holiday dinner or a last-minute Christmas gift, we&#39;ve got you covered. NGM will be selling freshly baked apple pies made in their <a fr-original-style="" href="https://www.zeffy.com/en-CA/ticketing/holiday-apple-pie-baking-workshop" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">Holiday Apple Pie Baking Workshop</a> the night before, alongside scrumptious treats contributed by YOU! All baked goods are for sale by donation. And the sweetest part...we are dedicating all proceeds collected from the Bake Sale to Palestine and Sudan mutual aids.&nbsp; There are two ways to participate in the Holiday Bake Sale:&nbsp;1)&nbsp;Contribute a treat to be sold at our Bake Sale table by <a fr-original-style="" href="https://docs.google.com/forms/d/e/1FAIpQLSfJ6KN9VzJBdBTvei2ZbfhNnib_hhPpqqNxoonxy_U7GSuGnQ/viewform?usp=publish-editor" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">filling out this form by Dec 22.</a>2)&nbsp;Drop by Magpie Books to buy a book and a delicious baked good on Dec 23 from 4-7pm MST!&nbsp; We believe in food justice for everyone. Spread some joy with us this holiday season the best way we know how - through food!

Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip" fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name, Thank you for supporting our bakesale at Magpie Books and the wonderful causes doing important work right now: xx and xx. Best wishes for your holiday season,The New Grocery Movement Team

Magpie is hosting the sweetest popup ever just in time for the holidays - a Holiday Bake Sale with NGM!  Join us at <a href="https://magpiebooks.ca/" target="_blank">Magpie Books</a> on Tues, Dec 23 from 4-7pm MST for all your last-minute holiday needs. Whether you're grabbing a treat for your holiday dinner or a last-minute Christmas gift, we've got you covered. NGM will be selling freshly baked apple pies made in their <a href="https://www.zeffy.com/en-CA/ticketing/holiday-apple-pie-baking-workshop" target="_blank">Holiday Apple Pie Baking Workshop</a> the night before, alongside scrumptious treats contributed by YOU! All baked goods are for sale by donation. And the sweetest part...we are dedicating all proceeds collected from the Bake Sale to Palestine and Sudan mutual aids.  There are two ways to participate in the Holiday Bake Sale: 1) Contribute a treat to be sold at our Bake Sale table by <a href="https://docs.google.com/forms/d/e/1FAIpQLSfJ6KN9VzJBdBTvei2ZbfhNnib_hhPpqqNxoonxy_U7GSuGnQ/viewform?usp=publish-editor" target="_blank">filling out this form by Dec 22.</a>2) Drop by Magpie Books to buy a book and a delicious baked good on Dec 23 from 4-7pm MST!  We believe in food justice for everyone. Spread some joy with us this holiday season the best way we know how - through food!

New Grocery Movement

NGM x Magpie Holiday Books and Bake Sale

9553 76 Ave NW

General Admission

Free