Friends of We Care Foundation Inc.

### Context Profile for Friends of We Care Foundation Inc.

#### 1. Organization Mission & Cause
**Mission:** Friends of We Care Foundation Inc. is dedicated to providing children, youth, and adults living with disabilities the opportunity to experience the joy and benefits of overnight camp. The organization believes in creating inclusive environments where individuals with disabilities can thrive, build friendships, and gain independence.

**Cause:** The foundation focuses on enhancing the lives of individuals with disabilities by facilitating access to recreational and social opportunities that they might otherwise miss out on, emphasizing the importance of community support and inclusivity.

#### 2. Type of Activities
- **Events:** The organization hosts various fundraising events, including themed bowling nights (e.g., "Toronto Bowling 2025: Retro Arcade Remix") that combine fun with fundraising for their mission.
- **Fundraising Campaigns:** Regular campaigns to raise funds for sending individuals with disabilities to camp, often featuring engaging activities that encourage community participation.
- **Community Programs:** Initiatives aimed at raising awareness about disabilities and promoting inclusivity within the community.

#### 3. Tone of Voice
The tone of voice used by Friends of We Care is:
- **Friendly and Casual:** The language is approachable and warm, making it easy for supporters and participants to connect with the organization.
- **Inspiring:** Communications often emphasize the positive impact of their work, encouraging participation and support.
- **Playful:** Especially in event promotions, the tone includes elements of fun and excitement, appealing to a broad audience.

#### 4. Emoji Usage
The organization effectively uses emojis in their communications to enhance engagement and convey emotions:
- **Types of Emojis:** Commonly used emojis include 🎳 (bowling), 🕹️ (arcade), and ✨ (sparkles), which align with the fun and vibrant nature of their events.
- **Frequency:** Emojis are used frequently in event descriptions and promotional materials, helping to create a lively and inviting atmosphere.

#### 5. Key Facts
- **Founding Info:** The specific founding year is not detailed on the website, but the organization has a strong presence in the community.
- **Scale:** The organization has conducted 36 total forms and 6 email campaigns, indicating an active engagement strategy.
- **Impact Metrics:** While specific metrics are not provided, the focus on sending individuals with disabilities to camp suggests a significant positive impact on the lives of participants.
- **Volunteer Info:** The website encourages community involvement, suggesting opportunities for volunteering, although specific details on volunteer programs are not highlighted.

#### 6. Writing Guidelines
- **Style:** Maintain a friendly and casual tone, using inclusive language that resonates with a broad audience.
- **Engagement:** Incorporate emojis where appropriate to enhance engagement and convey a sense of fun.
- **Clarity:** Ensure that all communications are clear and concise, providing essential information while maintaining an inviting tone.
- **Call to Action:** Use inspiring language to encourage participation and support, highlighting the positive impact of contributions.

This context profile serves as a comprehensive guide for generating personalized and effective content for Friends of We Care Foundation Inc., ensuring alignment with their mission, tone, and community engagement strategies.

All access pass includes lift ticket, food and beverage, and all activities

Adult Ticket

Youth Ticket (18 and under)

All access passes for 4 - adult or youth
Lift tickets, food and beverage, and all activities
4 Bonus Bags and 4 Key Game keys

Team Pass

Includes food and beverage and all activities

Sans Ski Pass

Over $100 worth of giveaways and one sheet of Penny Raffle tickets

Bonus Bag

One key for a chance at unlocking a grand prize

1 Key Game key

Three keys for a chance at unlocking a grand prize

3 Key Game keys

• Indoor or Outdoor Tasting Station • Logo on Welcome banner
• Logo on day-of marketing • 4 All Access Passes
• Logo in event slideshow • 4 Bonus Bags
• Opportunity to include your product in Bonus Bags (150 units)

Gold Sponsor (Outdoor Table available only - Contact Greg)

• Indoor or Outdoor Tasting Station • Logo on Fun Race banner
• Logo on day-of marketing • 2 All Access Passes
• Logo in event slideshow • 2 Bonus Bags
• Opportunity to include your product in Bonus Bags (150 units)

Silver Sponsor (Outdoor Table available only - Contact Greg)

• Indoor or Outdoor Tasting Station, or Snack Shack
• Logo on display/signage of your choice at your station (1 sign/banner per station)
• Opportunity to serve your product to key decision makers in the industry
• Logo on day-of marketing
• Opportunity to include your product in Bonus Bags (150 units)

Bronze Sponsor (Outdoor Table available only - Contact Greg)

• Logo at Key Game Station
• Logo on day-of marketing

Key Game Sponsor

• Make a donation and we’ll purchase a prize on your behalf

Silent Auction/Penny Raffle Sponsor

Winterfest returns in 2022 as an in-person event!We Care Winterfest is a day of winter fun in support of sending kids with disabilities to fully accessible summer camp. This year we will be at The Georgian Peaks Club in Thornbury.The day features:<ul><li>Skiing, Snowboarding, Cross Country and Snowshoeing</li><li>Breakfast, Lunch and Apr&egrave;s Ski Dining</li><li>Tasting Stations, Snacks and Drinks</li><li>Beginner Lessons and Fun Races with Prizes</li><li>Outdoor Bonfire Lounge</li><li>Indoor Board Game and Activity Station</li><li>Fun Fundraisers including Auction, Raffle and Key Game</li></ul>For more information contact Greg at <a href="mailto:gmandziuk@wecare-canada.org">gmandziuk@wecare-canada.org</a> <span id="isPasted" style='color: rgb(209, 72, 65); font-family: "Open Sans", sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; float: none; display: inline !important;'>Simplyk helps us ensure that 100% of the money you pay goes to We Care (there are 0 transaction fees). They are able to offer this service by asking purchasers to leave a &lsquo;tip&rsquo; to help cover these costs. You are not required to leave a tip. To remove the tip, please make sure to select &lsquo;Other&rsquo; from the dropdown menu under Summary and put in $0.

Hello Prénom Nom, Thank you for being part of Winterfest 2022. A few notes:<ul><li>We will send you details about hotel deals in the area</li><li>Equipment rentals are your responsibility. Details to come.</li><li>Guests will be required to show proof of COVID-19 vaccination upon arrival</li></ul>If you have any questions please contact Greg at gmandziuk@wecare-canada.org

Winterfest returns in 2022 as an in-person event!We Care Winterfest is a day of winter fun in support of sending kids with disabilities to fully accessible summer camp. This year we will be at The Georgian Peaks Club in Thornbury.The day features:<ul><li>Skiing, Snowboarding, Cross Country and Snowshoeing</li><li>Breakfast, Lunch and Après Ski Dining</li><li>Tasting Stations, Snacks and Drinks</li><li>Beginner Lessons and Fun Races with Prizes</li><li>Outdoor Bonfire Lounge</li><li>Indoor Board Game and Activity Station</li><li>Fun Fundraisers including Auction, Raffle and Key Game</li></ul>For more information contact Greg at <a href="mailto:gmandziuk@wecare-canada.org">gmandziuk@wecare-canada.org</a> Simplyk helps us ensure that 100% of the money you pay goes to We Care (there are 0 transaction fees). They are able to offer this service by asking purchasers to leave a ‘tip’ to help cover these costs. You are not required to leave a tip. To remove the tip, please make sure to select ‘Other’ from the dropdown menu under Summary and put in $0.

Friends of We Care Foundation Inc.

Winterfest 2022

The Georgian Peaks Club

Adult Ticket

$226

Youth Ticket (18 and under)

$96.05

Team Pass

$1,017

Sans Ski Pass

$107.35

Bonus Bag

$50

1 Key Game key

$20

3 Key Game keys

$50

Gold Sponsor (Outdoor Table available only - Contact Greg)

$5,000

Silver Sponsor (Outdoor Table available only - Contact Greg)

$3,000

Bronze Sponsor (Outdoor Table available only - Contact Greg)

$1,500

Key Game Sponsor

$1,000

Silent Auction/Penny Raffle Sponsor

$200