Thompson Okanagan Tourism Association

### Context Profile for Thompson Okanagan Tourism Association (TOTA)

#### 1. Organization Mission & Cause
The Thompson Okanagan Tourism Association (TOTA) is dedicated to promoting and enhancing the tourism industry in the Thompson Okanagan region of British Columbia, Canada. Their mission is to support sustainable tourism development, foster collaboration among stakeholders, and enhance the visitor experience. TOTA aims to create a thriving tourism economy that benefits local communities and preserves the region's natural and cultural heritage.

#### 2. Type of Activities
TOTA engages in various activities to fulfill its mission, including:
- **Annual General Meeting (AGM)**: A platform for stakeholders to discuss industry developments and strategies.
- **Tourism Summits**: Events like the "TOTA 2025 AGM & Summit" that focus on navigating transformations in tourism, featuring keynote speakers and networking opportunities.
- **Community Programs**: Initiatives aimed at promoting local attractions and experiences.
- **Fundraising Campaigns**: Utilizing platforms like Zeffy for events to ensure that funds directly support tourism initiatives without incurring high fees.

#### 3. Tone of Voice
The tone of voice used by TOTA is professional yet approachable. Their communications are informative and supportive, aiming to inspire collaboration and engagement within the tourism community. The language is clear and direct, with a focus on inclusivity and community involvement.

#### 4. Emoji Usage
The TOTA website and communications do not prominently feature emojis. Their focus is on maintaining a professional tone, which aligns with their mission to represent the tourism industry effectively.

#### 5. Key Facts
- **Founding Information**: Established to support tourism in the Thompson Okanagan region.
- **Scale**: Engages a wide range of stakeholders, including local businesses, government entities, and community organizations.
- **Impact Metrics**: Specific metrics are not detailed on the website, but TOTA emphasizes the importance of sustainable tourism practices and community benefits.
- **Volunteer Information**: While specific volunteer opportunities are not highlighted, TOTA encourages community involvement and collaboration among stakeholders.

#### 6. Writing Guidelines
- **Clarity and Professionalism**: Use clear, concise language that reflects the professional nature of the organization.
- **Inclusivity**: Encourage community involvement and collaboration in all communications.
- **Informative and Engaging**: Provide valuable information while maintaining an engaging tone to inspire action and participation.
- **Call to Action**: Include clear calls to action for events, registrations, and community engagement opportunities.

This context profile serves as a foundational guide for creating personalized and effective content for the Thompson Okanagan Tourism Association, ensuring alignment with their mission, tone, and activities.

LXCL:All-Inclusive Package pricing for the Annual General Meeting, full Summit Conference, including a 10% discount on a Welcome Reception ticket.

AGM & Summit & Welcome Reception ($244 + GST)

LXCL:Package pricing for the full Summit Conference, including a 10% discount on a Welcome Reception ticket (No Annual General Meeting attendance).

Summit & Welcome Reception ($244 + GST)

LXCL:Oct 22, 1:30pm - Join us for the Annual General Meeting. While there is no cost to attend, we do request that you register.

AGM Only

LXCL:Oct 22, 3:30pm &amp; Oct 23, all day - Join us for the Summit Conference. Price includes all summit sessions and meals.

Summit Conference Only ($199 + GST)

LXCL:Oct 22, 5:00pm - Join us for the Welcome Reception, hosted by Tourism Kelowna

Welcome Reception Only ($50 + GST)

<p fr-original-style="text-align: left; width: 100%; margin-top: 0px; margin-bottom: 0px; box-sizing: inherit; color: rgb(15, 14, 91);" style="text-align: left; width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">New Routes, Bold Futures: Navigating Tourism&#39;s Transformation<p fr-original-style="text-align: left; width: 100%; margin-top: 0px; margin-bottom: 0px; box-sizing: inherit; color: rgb(15, 14, 91);" style="text-align: left; width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">ScheduleWed, Oct 22<ul fr-original-style="" style="box-sizing: inherit;"><li fr-original-style="" style="box-sizing: inherit;">1:30pm - Annual General Meeting (AGM)</li><li fr-original-style="" style="box-sizing: inherit;">3:30pm - Summit Opening Remarks</li><li fr-original-style="" style="box-sizing: inherit;">5:00pm - Welcome Reception, hosted by Tourism Kelowna&nbsp;</li></ul>Thurs Oct 23&nbsp;<ul fr-original-style="" style="box-sizing: inherit;"><li fr-original-style="" style="box-sizing: inherit;">8:00am-5:00pm - Summit</li></ul>Full schedule on the <a fr-original-style="" href="https://www.totasummit.com/" rel="noopener noreferrer" style="text-decoration-color: initial; user-select: auto; box-sizing: inherit;" target="_blank">TOTA Summit website</a> PricingEarly Bird pricing in effect until September 12&nbsp;<ul fr-original-style="" style="box-sizing: inherit;"><li fr-original-style="" style="box-sizing: inherit;">Annual General Meeting - no charge, but please register</li><li fr-original-style="" style="box-sizing: inherit;">Summit - $199, early bird $159 - includes opening remarks on Oct 22, full day Oct 23</li><li fr-original-style="" style="box-sizing: inherit;">Welcome Reception - $50</li><li fr-original-style="" style="box-sizing: inherit;">Summit &amp; Welcome Reception - $244, early bird $204</li></ul>Support ZeffyPlease note that Zeffy, the auction platform we are using, will add on a suggested donation. &nbsp;This is completely optional and is not required. &nbsp;You can change the amount to 0 by clicking the &quot;support the platform&quot; box, select &quot;other&quot; and enter 0 as the amount. We chose Zeffy to host our event so that 100% of funds will be collected, and not go toward paying fees.

<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">Hi <span contenteditable="false" data-custom-variable="{{firstname}}" fr-original-class="fr-deletable styled-tag-chip " fr-original-style="" style="background-color: rgb(248, 248, 255); border: 1px solid rgb(191, 191, 255); border-radius: 4px; color: rgb(42, 42, 196); padding: 1px 8px; font-size: 11px; display: inline-block; margin: 0px; overflow-wrap: anywhere; user-select: none; box-sizing: inherit;">First name ,<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;"> <p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">We look forward to seeing you at the Thompson Okanagan Tourism Summit &amp; AGM on October 22 &amp; 23 in Kelowna at KF Centre for Excellence. Cancellation Policy<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">If you are unable to attend after registering, you may transfer your registration to another person by emailing summit@totabc.com. &nbsp;Cancellations made before October 15 at 4:30pm will be subject to a $10 administrative fee. The remaining balance will be refunded to the original payment method. &nbsp;After that time no refunds will be issued.<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;"> <p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">Contact Us<p fr-original-style="width:100%;margin-top:0px;margin-bottom:0px;box-sizing:inherit;color:rgb(15, 14, 91);" style="width: 100%; margin: 0px; box-sizing: inherit; color: rgb(15, 14, 91); line-height: 1.5;">If you have any questions, email the event team at Summit@TOTABC.com.

New Routes, Bold Futures: Navigating Tourism's TransformationScheduleWed, Oct 22<ul><li>1:30pm - Annual General Meeting (AGM)</li><li>3:30pm - Summit Opening Remarks</li><li>5:00pm - Welcome Reception, hosted by Tourism Kelowna </li></ul>Thurs Oct 23 <ul><li>8:00am-5:00pm - Summit</li></ul>Full schedule on the <a href="https://www.totasummit.com/" target="_blank">TOTA Summit website</a> PricingEarly Bird pricing in effect until September 12 <ul><li>Annual General Meeting - no charge, but please register</li><li>Summit - $199, early bird $159 - includes opening remarks on Oct 22, full day Oct 23</li><li>Welcome Reception - $50</li><li>Summit &amp; Welcome Reception - $244, early bird $204</li></ul>Support ZeffyPlease note that Zeffy, the auction platform we are using, will add on a suggested donation.  This is completely optional and is not required.  You can change the amount to 0 by clicking the "support the platform" box, select "other" and enter 0 as the amount. We chose Zeffy to host our event so that 100% of funds will be collected, and not go toward paying fees.

Thompson Okanagan Tourism Association

TOTA 2025 AGM & Summit at KF Centre for Excellence

5800 Lapointe Dr

AGM & Summit & Welcome Reception ($244 + GST)

$256.20

Summit & Welcome Reception ($244 + GST)

$256.20

AGM Only

Free

Summit Conference Only ($199 + GST)

$208.95

Welcome Reception Only ($50 + GST)

$52.50