Community Resource Centre of North and Centre Wellington

### Context Profile for Community Resource Centre

1. **Organization Mission & Cause:**
   The Community Resource Centre (CRC) is dedicated to enhancing the quality of life for individuals and families in the community by providing essential outreach and support programs. Their mission focuses on alleviating poverty and addressing the needs of vulnerable populations through various services, including food assistance, housing support, and educational programs.

2. **Type of Activities:**
   - **Fundraising Events:** The CRC hosts events like "Chilifest," which is a takeout and delivery fundraiser aimed at raising funds for their outreach programs. The proceeds from these events support initiatives such as the Backpack Program, Summer Snax, and Housing Supports.
   - **Community Programs:** They offer various programs designed to assist families and individuals in need, including food distribution and support services.
   - **Volunteer Opportunities:** The organization actively engages volunteers for events and programs, highlighting community involvement and support.

3. **Tone of Voice:**
   The tone of the CRC's communications is friendly, supportive, and community-oriented. They use an approachable language style that encourages participation and emphasizes gratitude towards supporters. The content is informative yet engaging, aiming to inspire community involvement.

4. **Emoji Usage:**
   The website and communications do not prominently feature emojis. The tone remains professional and straightforward, focusing on clarity and accessibility rather than playful or informal elements.

5. **Key Facts:**
   - **Founding Information:** Specific founding details are not mentioned on the website.
   - **Scale:** The CRC has a total of 27 forms and has conducted 5 email campaigns, indicating an active engagement with the community.
   - **Impact Metrics:** The organization highlights various programs supported by fundraising efforts, such as the Backpack Program and Summer Snax, which serve to alleviate food insecurity.
   - **Volunteer Information:** The organization encourages community members to volunteer, particularly for events like Chilifest, showcasing a collaborative spirit.

6. **Writing Guidelines:**
   - **Clarity and Simplicity:** Use clear and straightforward language to ensure that all community members can understand the information.
   - **Community Focus:** Emphasize community involvement and the impact of donations and volunteer efforts.
   - **Gratitude:** Regularly express appreciation for supporters and volunteers to foster a sense of community and belonging.
   - **Call to Action:** Include clear calls to action in communications, encouraging participation in events and programs.
   - **Consistency:** Maintain a consistent tone that reflects the organization's mission and values across all platforms.

This context profile provides essential insights for generating personalized and effective content for the Community Resource Centre, ensuring alignment with their mission and community-focused approach.

Family Ticket

Thursday July 1- Sunday July 4, 2021Throughout this geocache- style scavenger hunt, &nbsp;you will discover the history and beauty of the amazing town of Fergus. &nbsp;There are 5 stops in total, with each stop providing a clue to the next destination located in the downtown Fergus area. &nbsp;At each stop along the trek, you will find a sign with a QR code and coordinates to your next location. Simply scan the QR code using your phone, or enter the coordinates into your maps application or browser on your device.The route should take approximately 45 minutes to finish. &nbsp;The idea is to reach the final destination and sign our &quot;Wall of Trek Champions&quot;, but if you can&#39;t that&#39;s OK! &nbsp;We understand that some little ones may not be up for the entire trek. &nbsp; This is why each ticket purchase guarantees your family&#39;s name will be entered into our draw to win a new laptop- whether you finish to the end or not!Complete this event anytime July 1- 4th.&nbsp;Proceeds for this event will go to our Outreach and Support Services- assisting individuals and families in our community who need our help.*Only 1 ticket ($10) required per family.**Once purchase is complete, you will receive an email with the starting location.*We use Simplyk, the only platform for non-profits giving us 100% of your donations. A contribution to support them will be suggested at confirmation. &nbsp;If you do not wish to add this extra contribution, type this amount as &#39;zero&#39; at check out.

Hello Prénom Nom, Thank you for purchasing your family ticket to participate in CRC&#39;s Canada Day Family Trek!! &nbsp;Below are some important instructions.1. &nbsp;Please enjoy at your own pace, anytime July 1 - &nbsp;July 4th.&nbsp;2. Copy and paste these coordinates into you maps application, or browser on your device. &nbsp;This is your starting location.43&deg;42&#39;14.5&quot;N 80&deg;22&#39;39.8&quot;W3. &nbsp;You will be looking for our Family Trek signs&nbsp; posted at each location. &nbsp;Simply scan the QR code using your phone camera, or enter the coordinates into your maps application on your device.4. &nbsp;At the end of the trek, please sign our &quot;Wall of Trek Champions&quot;!5. Your name has automatically been entered into our draw to win a new laptop (even if you are unable to finish the Trek). &nbsp;We will draw for this on Monday July 11th and contact the winner via email.Have fun!! &nbsp;Thank you for supporting our charity.Sincerely,&nbsp;Ron MacKinnon, Executive Director&nbsp;<a href="mailto:rmackinnon@communityresourcentre.org">rmackinnon@communityresourcentre.org</a>

Thursday July 1- Sunday July 4, 2021Throughout this geocache- style scavenger hunt,  you will discover the history and beauty of the amazing town of Fergus.  There are 5 stops in total, with each stop providing a clue to the next destination located in the downtown Fergus area.  At each stop along the trek, you will find a sign with a QR code and coordinates to your next location. Simply scan the QR code using your phone, or enter the coordinates into your maps application or browser on your device.The route should take approximately 45 minutes to finish.  The idea is to reach the final destination and sign our "Wall of Trek Champions", but if you can't that's OK!  We understand that some little ones may not be up for the entire trek.   This is why each ticket purchase guarantees your family's name will be entered into our draw to win a new laptop- whether you finish to the end or not!Complete this event anytime July 1- 4th. Proceeds for this event will go to our Outreach and Support Services- assisting individuals and families in our community who need our help.*Only 1 ticket ($10) required per family.**Once purchase is complete, you will receive an email with the starting location.*We use Simplyk, the only platform for non-profits giving us 100% of your donations. A contribution to support them will be suggested at confirmation.  If you do not wish to add this extra contribution, type this amount as 'zero' at check out.

Community Resource Centre of North and Centre Wellington

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Canada Day Family Trek!

Family Ticket

$10